Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The current rule that new apps and updates must target Android 16 (API level 36) to be submitted, with the next deadline on 31... developer.android.com Article · Docs · Starting Up Meet Google Play's target API level requirement Android Developers
- Expo's docs for uploading an Android build to Play with eas submit. docs.expo.dev Article · Docs · Starting Up Submit to the Google Play Store with Expo Submit Expo
- A chaptered beginner's guide to email marketing: building a list, writing campaigns, automation and deliverability. mailerlite.com Article · Guide · Starting Up Ultimate Guide to Email Marketing MailerLite
- A July 2026 hands-on comparison of the two suites on pricing, apps, collaboration, AI, storage and admin, with who each suits. fitsmallbusiness.com Article · Comparison · Starting Up Google Workspace vs Microsoft 365: Which Is Better in 2026? Fit Small Business
- A practical list of traffic channels, from updating old posts and targeting long-tail searches to communities and email, with... ahrefs.com Article · Article · Starting Up 21 Proven Ways to Drive Traffic to Your Website Ahrefs
- Ahrefs' guide to content marketing: what to write, for whom, how to promote it and how to measure it. ahrefs.com Article · Guide · Starting Up Content Marketing: A Comprehensive Guide Ahrefs
- A framework for choosing which content to make first, by audience, intent and business value. backlinko.com Article · Guide · Starting Up Content Marketing Strategy: How to Prioritize in 2026 Backlinko
- A September 2026 guide to primary and secondary market research, personas and competitor study, with AI prompts and a template. blog.hubspot.com Article · Guide · Starting Up How to do market research (with AI prompts and a template) HubSpot
- The US government's plain guide to market research: demand, market size, economic indicators, location, saturation and pricing,... sba.gov Article · Official guide · Starting Up Market research and competitive analysis (SBA) US Small Business Administration
- A step-by-step guide to a business proposal: title page, executive summary, problem, solution, pricing and terms, with examples. blog.hubspot.com Article · Guide · Starting Up How to Write a Business Proposal (examples and template) HubSpot
- A practitioner guide from a proposal software maker on structure, pricing presentation and closing with a single next step. betterproposals.io Article · Guide · Starting Up How to Write a Business Proposal: Step-by-Step Guide Better Proposals
- A step-by-step guide to press release structure that suggests keeping a release to around 400 words. semrush.com Article · Guide · Starting Up How to Write a Press Release: A Step-By-Step Guide Semrush
- Upwork's own explanation of its freelancer fee, which ranges from 0% to 15% per contract, with worked examples of pricing so... support.upwork.com Article · Help page · Starting Up Learn about the Freelancer Service Fee (Upwork) Upwork
- The current commission table for Amazon India affiliates, October to November 2026: beauty 8%, apparel 7.5%, books and sports... affiliate-program.amazon.in Article · Fee schedule · Starting Up Associates Program Advertising Fee Schedule (Amazon India) Amazon
- The terms you accept as an affiliate: what counts as a qualifying purchase, payment about 60 days after the end of each month... affiliate-program.amazon.in Article · Agreement · Starting Up Amazon Associates Operating Agreement (India) Amazon
- Product Hunt's own explanation of launches: every launch goes live at 12:01 AM Pacific Time, featuring is an editorial... help.producthunt.com Article · Help page · Starting Up 1. How Product Hunt works (Launch Guide) Product Hunt
- How to pick a date and goals: a launch runs until midnight Pacific, can be scheduled from tomorrow up to 30 days ahead, and... help.producthunt.com Article · Help page · Starting Up 3. Set your goals and pick your launch date (Launch Guide) Product Hunt
- The rules for promotion: be active weeks before, tell your users and newsletter, ask for feedback and comments, and never ask... help.producthunt.com Article · Help page · Starting Up 5. How to promote your launch and what to avoid (Launch Guide) Product Hunt
- YouTube's list of countries and regions where creators can join the Partner Program; India is on it. support.google.com Article · Help page · Starting Up YouTube Partner Program availability YouTube
- The official page for Stand-Up India, which facilitates bank loans of Rs 10 lakh to Rs 1 crore (term loan plus working capital)... myscheme.gov.in Article · Scheme page · Starting Up Stand-Up India scheme Ministry of Finance, on myScheme
- Patrick McKenzie's classic account of turning a technical skill into a high-end consultancy: clients pay for value, not time,... training.kalzumeus.com Essay · 20 min read · Starting Up How I went from $100-an-hour programming to $X0,000-a-week consulting Patrick McKenzie (patio11)
- A July 2025 news report of a shop owner who found a fake Zudio helpline email, was sent official-looking letters and paid Rs 31... deshgujarat.com Article · 3 min read · Starting Up Surat man duped of Rs 31 lakh in fake Tata Zudio franchise scam DeshGujarat
- An independent 2026 walk-through of Amul's two main formats, the Preferred Outlet at about Rs 2 lakh and the Scooping Parlour... calcguru.in Article · 10 min read · Starting Up Amul franchise in India 2026: real cost and margins CalcGuru
- A 2026 guide to tax registration for non-profits under the Income-tax Act 2025, in force from 1 April 2026, where the old 12A... patronaccounting.com Article · 12 min read · Starting Up Charitable trust and NGO registration under the Income-tax Act 2025 Patron Accounting
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →