Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A hands-on comparison from October 2026 of the two most common answers to 'where do I keep my notes': Obsidian's local Markdown... zapier.com Article · 9 min read · Starting Up Obsidian vs. Notion: Which is best? [2026] Shubham Agarwal
- Apple's own guide to Notes, the free app built into every iPhone, iPad and Mac, covering quick notes, checklists, tags, folders... support.apple.com Article · Help guide · Starting Up Notes User Guide for Mac Apple
- A tested comparison updated December 2025 of OneNote, Apple Notes, Google Keep, Notion, Obsidian, Joplin and Evernote, with... zapier.com Article · 19 min read · Starting Up The 7 best note-taking apps in 2026 Harry Guinness
- An August 2026 test of notes apps built around AI (Mem, Evernote, Reflect and others) for people who want their notes... zapier.com Article · 11 min read · Starting Up The 4 best AI notes apps in 2026 Miguel Rebelo
- A July 2026 hands-on test of MindMeister, Ayoa, MindNode, Xmind and QuikFlow with prices, including Xmind free for up to 10... zapier.com Article · 15 min read · Starting Up The best mind mapping software in 2026 Kiera Abbamonte
- Google's own help page for Tasks, the simple to-do list that comes with a Google account. It shows where Tasks lives (Calendar,... support.google.com Article · Help article · Starting Up Get started with Google Tasks Google
- A hands-on review (December 2025) by a writer who tested the top-rated to-do apps across platforms. It names Todoist for... zapier.com Article · 14 min read · Starting Up The 7 best to do list apps in 2026 Harry Guinness
- A hands-on review (30 October 2026) of the free plans of Trello, Asana, Wrike, Airtable and Jira, with each free plan's limits... zapier.com Article · 11 min read · Starting Up The best free project management software in 2026 Kiera Abbamonte
- A hands-on review (November 2025) of Google Calendar, Outlook, Apple Calendar, Fantastical and AI calendars, with each one's... zapier.com Article · 15 min read · Starting Up The 6 best calendar apps in 2026 Harry Guinness
- A hands-on review (February 2026) by a freelancer who tracks her own hours, comparing the leading time trackers on how easy the... zapier.com Article · 12 min read · Starting Up The 5 best time tracking apps in 2026 Kiera Abbamonte
- N8n's own explanation of its fair-code licence: free to use, modify and self-host for your own internal business purposes, but... docs.n8n.io Article · Short doc · Starting Up n8n Sustainable Use License n8n
- Apple's own guide to the free Passwords app, which keeps passwords, passkeys and verification codes in one place across your... support.apple.com Article · Guide · Starting Up Passwords User Guide for Mac Apple
- The UK government's cyber security centre explains in plain language why a password manager makes you safer, whether built into... ncsc.gov.uk Article · Short guide · Starting Up Password managers: how they help you secure passwords National Cyber Security Centre (UK)
- Microsoft's own explanation of what Windows already includes at no cost: Microsoft Defender Antivirus, Windows Firewall and... support.microsoft.com Article · Help article · Starting Up Stay protected with the Windows Security app Microsoft
- The independent German lab's latest round: 16 endpoint protection products tested through July and August 2026 on protection,... av-test.org Article · Test results · Starting Up AV-TEST: best Windows antivirus for business users (August 2026) AV-TEST
- CERT-In's own baseline for micro, small and medium businesses: install antivirus or endpoint protection, patch regularly, use... cert-in.org.in Article · 11-page PDF · Starting Up 15 Elemental Cyber Defense Controls for MSMEs CERT-In
- Guy Kawasaki's short, famous rule from his years hearing pitches as a venture capitalist: ten slides, no more than twenty... guykawasaki.com Essay · 5 min read · Starting Up The 10/20/30 Rule of PowerPoint Guy Kawasaki
- Y Combinator co-founder Jessica Livingston's interviews with the founders of Apple, PayPal, Excite and others about their first... foundersatwork.com Book · Book · Starting Up Founders at Work: Stories of Startups' Early Days Jessica Livingston
- Investigative journalist Mihir Dalal's account of how Sachin and Binny Bansal built Flipkart from a Bangalore apartment into a... panmacmillan.co.in Book · Book · Starting Up Big Billion Startup: The Untold Flipkart Story Mihir Dalal
- The author's own page listing her books, starting with Stay Hungry Stay Foolish (2008), profiles of Indian MBA graduates who... rashmibansal.in Book · Author page · Starting Up Rashmi Bansal: books (Stay Hungry Stay Foolish and others) Rashmi Bansal
- Zapier's tested pick of AI website builders, updated August 2026: Wix for most people (free with Wix branding, from $17 a... zapier.com Article · 11 min read · Starting Up The 3 best AI website builders in 2026 Harry Guinness
- Zapier's review of what the free plans of Square Online, HubSpot, Canva, Wix and Webflow actually allow, with the upsell each... zapier.com Article · 13 min read · Starting Up The 5 best free website builders Maria Myre
- An independent comparison updated in November 2026 that sorts Unbounce, Instapage, Carrd, Framer, Leadpages, Landingi, Webflow... dupple.com Article · 13 min read · Starting Up Best Landing Page Builders in 2026: The Top 9 Compared Dupple
- Zapier's tested list from June 2026 of AI app builders for people who do not code: Softr, Microsoft Power Apps, Airtable Omni,... zapier.com Article · 14 min read · Starting Up The 5 best AI app builders in 2026 Miguel Rebelo
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →