Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The founder herself describing the grassroots mom-blogger gifting strategy that predated Mamaearth's Instagram-era scale - one... Storyboard18 Article · D2C Mamaearth's Ghazal Alagh on Word-of-Mouth and Influencer Marketing Storyboard18
  2. A well-regarded Indian marketing newsletter's deep-dive on how Mamaearth's influencer and content strategy evolved over time,... Marketing Monk Newsletter · D2C Shark Ghazal Alagh's Mamaearth: Digital Marketing Strategies and Campaigns Marketing Monk
  3. Ties UGC, seeding and community together across several named D2C brand examples in one piece, useful as a broader survey once... Billo Article · D2C How Top D2C Brands Are Using UGC, Influencers, and Community Building to Redefine Customer Relationships Billo
  4. Shopify's own landing page for the international-selling feature set, a fast way to see everything on offer (Markets, payments,... shopify.com Article · D2C Sell to International Customers with Shopify Shopify
  5. An India-based fintech's read on Shopify international selling, useful because it frames the payments and settlement side (the... razorpay.com Article · D2C Selling on Shopify: The 2026 Guide to International Markets Razorpay
  6. Features Tilfi Banaras founder Udit Khanna on scaling a luxury Indian textile brand to 30+ countries via direct-to-consumer,... inc42.com Article · D2C #GoingD2C Webinars: An Indian D2C Brand's Guide to Tap the Cross-Border Opportunity Inc42
  7. A structured resource specifically aimed at Indian D2C founders building a cross-border strategy, not a generic global guide... inc42.com Article · D2C Hacking D2C Growth: A D2C Brand's Guide to a Cross-Border Ecommerce Strategy Inc42
  8. An unfiltered founder account of hitting $1M revenue on a Shopify D2C brand with zero profit, the exact cautionary tale for... indiehackers.com Thread · D2C $1M Revenue, $0 Profit: Our D2C Reality Check Indie Hackers community
  9. Shopify's own take on freight forwarding, written specifically for ecommerce sellers rather than generic B2B trade, useful for... shopify.com Article · D2C Best Freight Forwarding Services for Ecommerce (2026 Guide) Shopify
  10. Written from a fulfillment-provider's vantage point for sellers moving inventory into marketplaces like Amazon FBA abroad, the... amzprep.com Article · D2C Freight Forwarder: A Comprehensive Guide for eCommerce Sellers AMZ Prep
  11. A practical support-doc-level explainer of how duty calculation actually plugs into Shopify Markets via a third-party shipping... support.easyship.com Article · D2C Shopify Duties and Taxes Support (Shopify Markets) Easyship
  12. Aimed squarely at smaller ecommerce sellers rather than enterprise shippers, a good level-set on international shipping basics... ship4wd.com Article · D2C Master E-commerce International Shipping: A Guide for SMBs Ship4wd
  13. The origin-story companion to the tactical playbook, it shows the insight behind a 'Made in India, for the world' brand (India... yourstory.com Article · D2C How a Delhi Entrepreneur Built Vahdam, an Indian Tea Brand That Sells to the World YourStory (SMBStory)
  14. Not an inventory book on the surface, but the Theory of Constraints it teaches, find the bottleneck, don't optimize anything... Goodreads Book · D2C The Goal: A Process of Ongoing Improvement Eliyahu M. Goldratt
  15. A solid ground-up explainer of core inventory mechanics for someone who's never managed stock before, good as a first read... DCKAP Blog Article · D2C Inventory Management for eCommerce Explained (2025) DCKAP
  16. Directly tackles the founder's real tension, stock enough to never disappoint a customer, but not so much you choke your cash,... Ceendesis Blog Article · D2C Inventory Management for D2C Brands: Balance Stock & Cash Ceendesis
  17. A working list of 50+ India-focused D2C investors organised by stage and cheque size - exactly the filterable format you need... backrr.com Article · D2C 50+ D2C Investors in India: Stage, Cheque Size & How to Approach Backrr
  18. Written from the investor's side of the table, which is exactly why founders should read it - it tells you what a consumer VC... qubit.capital Article · D2C How to Evaluate Consumer & D2C Startups: Investment Guide Qubit Capital
  19. A financial-planning platform's blunt breakdown of the red flags that kill a DTC pitch - growth stories without profit stories,... drivepoint.ai Article · D2C Direct to Consumer Venture Capital: VC Decision Guide Drivepoint
  20. A snapshot of which Indian D2C brands actually closed rounds recently and roughly what stage/investor profile backed them -... india.entrepreneur.com Article · D2C These 8 D2C Brands Dominated VC Funding in 2025 Entrepreneur India
  21. The original case study every drop strategy eventually references - useful to read once in full rather than absorb secondhand... Indigo9 Digital Article · D2C The Brilliant Strategy Behind Supreme's Success Indigo9 Digital
  22. Focuses on the psychology (why scarcity and anticipation actually work on shoppers) rather than just the tactics, which matters... AdRoll Article · D2C The Psychology of Supreme: A Case Study in Brand Identity and Hype AdRoll
  23. Written by an Indian payments/commerce platform that works with small D2C sellers directly, so the Instagram launch tactics are... Instamojo Blog Article · D2C Indian D2C Brands with Killer Instagram Marketing Strategies Instamojo Blog
  24. A current, India-specific breakdown of Instagram's role as a direct-commerce channel (shoppable posts, DM checkout flows)... Startupbricks Article · D2C Instagram Marketing for Indian D2C Brands: The Complete 2026 Strategy Startupbricks

Show the next 24

The hubs

eChai Partner Brands The partnership →