Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The most complete single reference on fees, timeline and the ™ vs ® distinction, good as the one page to bookmark and return to... Intepat Article · D2C Trademark Registration in India: Complete Guide (2026) Intepat In 3 answers
- A stage-based guide that maps fulfillment needs to revenue bands rather than giving one-size-fits-all advice, genuinely useful... GoBolt Blog Article · D2C DTC Fulfillment Guide 2026: Scale from $1M to $10M GoBolt In 3 answers
- The cleanest starting map for someone with no product yet, 17 concrete ways to surface ideas (solve your own pain, mine trends,... Shopify Blog Article · D2C How To Find a Product to Sell Online: 17 Proven Methods (2026) Shopify Editorial In 3 answers
- This is the checklist we'd hand anyone before they order their first batch: it splits evaluation into market-based criteria... Shopify Blog Article · D2C How to Do Ecommerce Product Research (2026) Shopify Editorial In 3 answers
- The official source on how the WhatsApp Business Platform actually works underneath every BSP tool, worth understanding... Meta for Developers Article · D2C WhatsApp Cloud API: Get Started Meta In 3 answers
- The primary source: the tax department's own FAQ and user manual for the registration flow, worth bookmarking since every other... CBIC, Government of India Report · D2C FAQs and User Manual on New GST Registration CBIC In 3 answers
- The notification itself, dated 31 July 2023 and in force from 1 October 2023, that lets a small seller sell goods within one... GST Council (CBIC notification) Article · D2C Notification No. 34/2023-Central Tax: Exemption from Registration for Suppliers Selling Through E-commerce Operators CBIC In 3 answers
- A September 2026 operating guide from an Indian order-management software company on running replenishment, fill rates and... Unicommerce Article · D2C Quick Commerce Playbook for 2026: How Brands Can Scale on Blinkit, Zepto & Instamart Sakshi Sinha In 3 answers
- Meesho's rules for sellers without a GSTIN or with a Composition GSTIN: an Enrolment ID/UIN from the GST portal, sales within... supplier.meesho.com Article · 4 min · D2C Don't have GST? Sell on Meesho Meesho In 3 answers
- Amazon India's own fee schedule: referral fees by category (many at 0% up to ₹1,000), closing fees by price band and fulfilment... sell.amazon.in Article · 15 min · D2C Fees and Pricing for Amazon.in sellers Amazon In 3 answers
- The argument for treating positioning as iterative and cross-functional rather than a one-time launch decision, which is what... aprildunford.com Article · ~8 min read · GTM Everything You Know About Positioning Is Wrong April Dunford In 3 answers
- Names both failure modes of the founder-to-first-hire handoff, holding on too long and letting go too early, with input from... First Round Review Article · ~20 min read · GTM This GTM Leader Crowdsources Early Lessons From Stripe, Figma and More Meka Asonye In 3 answers
- Evidence instead of folklore: 'did I catch you at a bad time' converts at 2.15% and leading with context converts at over 11%.... Gong Labs Article · ~8 min read · GTM The best and worst cold call openers (backed by data from 300M calls) Armand Farrokh In 3 answers
- Kirani has backed Freshworks, Chargebee and BrowserStack, and his rule that the product stays horizontal while the GTM goes... SeedToScale (Accel India) Article · ~15 min read · GTM How to Build a Clear and Actionable GTM Strategy Shekhar Kirani In 3 answers
- Sorts SaaS businesses into serve-me, guide-me, show-me and enlighten-me based on product and buying complexity, using... SeedToScale (Accel India) Article · ~12 min read · GTM Decoding Buyer Matrix and Buyer Journey for your SaaS business Ankit Agarwal In 3 answers
- The story of an Indian company arriving at a very specific ICP, founder-developers at zero-to-one startups facing a build... SeedToScale (Accel India) Article · ~10 min read · GTM How Chargebee Made its First Million Shekhar Kirani In 3 answers
- Five GTM bets from an Indian founder who reached $600M+ ARR, including spending $45k early to find which inbound channel would... SaaStr Article · ~10 min read · GTM Building A Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder CEO Girish Mathrubootham Girish Mathrubootham In 3 answers
- Lays out everything that has to change at once, product, pricing, GTM and culture, and warns about the premature pivot that has... productgrowth.in Article · ~15 min read · GTM Indian SaaS Moving Upmarket: The SMB to Enterprise Playbook productgrowth.in In 3 answers
- Practical on the first US sales hire, hiring for adaptability rather than a quota record at a big brand, and on testing... Efficient Capital Labs Article · ~10 min read · GTM Unlocking the US Market: A Guide for Indian SaaS Founders Efficient Capital Labs In 3 answers
- Sorts content strategy into five distinct models (who makes it, what it optimises for) so you can choose one deliberately... Lenny's Newsletter Newsletter · long read · GTM Content-driven growth Lenny Rachitsky In 3 answers
- Two ideas here fix most struggling blogs: write for real people you have spoken to rather than invented personas, and treat the... Animalz Article · long read · GTM How to Create or Refine a Content Marketing Strategy Jimmy Daly In 3 answers
- A four phase model for handing off sales, with a clear warning that most of the damage comes from adding closers too early.... aprildunford.com Article · short read · GTM Evolving From Founder Selling To A Sales Team April Dunford In 3 answers
- The pragmatic case for pricing so discounts are survivable instead of pretending you will hold the line: mark up by around 20... SaaStr Article · short read · GTM The Confounding Logic of Discounting Jason Lemkin In 3 answers
- Survey data from 230 B2B software and AI companies, so you can see what your peers are actually charging rather than what... Growth Unhinged Report · long read · GTM The state of B2B monetization in 2026 Kyle Poyar In 3 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →