Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This is your ready-made behavioral question bank, built around seven traits (grit, rigor, impact, teamwork, ownership,... First Round Review Article · 18 min read · Starting Up Hire a Top Performer Every Time with These Interview Questions First Round Review (featuring Kristen Hamilton, Koru) In 2 answers
- Rachitsky ran 50-plus reviews at Airbnb and turned it into a Prepare, Deliver, Follow-up system he explicitly says is for... First Round Review Article · 20 min read · Starting Up The Power of Performance Reviews: Use This System to Become a Better Manager Lenny Rachitsky In 2 answers
- This is the founder-sized version of Radical Candor: a four-step order of operations (Get, Give, Gauge, Encourage) that starts... Radical Candor Article · 15 min read · Starting Up How to Get and Give Feedback Using the Radical Candor Order of Operations Kim Scott (Radical Candor team) In 2 answers
- This is the runway-and-plan-B ammunition you can literally quote to your parents. Adam Grant's research found founders who kept... tampham.co Article · 6 min read · Starting Up Don't quit your job to start a business (Adam Grant's research on de-risking the bet) Adam Grant (research), summarized In 2 answers
- This is the Indian version of the exact spiral the question is about, in founders' own words. Purushartha Saini (IIT Bombay,... Entrepreneur India Article · 9 min read · Starting Up Depression, Fear, Failure & Isolation: The Other Side Of Entrepreneurship Entrepreneur India staff (with Purushartha Saini, Jyoti Agarwal, Chaitanya Ramalingegowda) In 2 answers
- This is the exact playbook behind our answer. Executive coach Rachel Lockett prescribes a cadence of relationship-only meetings... First Round Review Article · ~20 min read · Starting Up Renew Your Co-Founder Vows, and Other Tactics for Strengthening the Most Important Relationship in Your Startup Rachel Lockett (via First Round Review) In 2 answers
- Graham's answer to "how do I plan when I can't know what's coming" is to stop treating the future as knowable at all. He argues... paulgraham.com Essay · ~10 min read · Starting Up How to Be an Expert in a Changing World Paul Graham In 2 answers
- This is the honest first-hand account, not a tactical post-mortem. Munson describes meditating in the corner of his office... Matt Munson (CEO, Twenty20) Essay · 12 min read · Starting Up My Journey Through Founder Depression Matt Munson In 2 answers
- Newport takes Graham's idea and turns it into a schedule you can actually run. He lays out the moderate version (block... calnewport.com Article · 8 min read · Starting Up Why Are Maker Schedules So Rare? Cal Newport In 2 answers
- The CEO of Buffer wrote this in the first person after he actually crashed: co-founder split, layoffs, a CTO departure, all... Buffer Essay · 6 min read · Starting Up My Experience with Burnout as a Startup Founder Joel Gascoigne In 2 answers
- Three founders describe, in their own words, exactly how they handled investors through a pivot, and the contrast is the... Mercury blog Article · 12 min read · Starting Up 3 founders on their experience pivoting their companies Mercury (Meghan Gunn), featuring Dave Rogenmoser (Jasper), Andres Klaric (Fuse), Hillary Lin (Curio) In 2 answers
- This is the operator's manual for running an acqui-hire or asset sale when you are almost out of cash, which is exactly the... Kruze Consulting Article · 12 min read · Starting Up What is an Acqui-Hire? A Startup Guide Healy Jones, Kruze Consulting In 2 answers
- This is the clearest breakdown of where the money and the IP actually go in an asset sale versus a wind-down, so you can see... Heavybit Article · 14 min read · Starting Up The Acqui-Hire Is No Longer a Distress Sale Heavybit In 2 answers
- Bentinck ran a talent investor and watched founders wave signed LOIs as proof, then watched those same customers walk. Her... Entrepreneurs First Essay · 7 min read · Starting Up The Letter of Intent Fallacy Alice Bentinck In 2 answers
- The concrete India checklist for looking legitimate to a larger client without incorporating a fake team. It spells out the... Karbon Card Article · 12 min read · Starting Up Best Business Structure for Freelancers and Solo Founders in India Karbon Card In 2 answers
- A solo founder does not need a hundred contacts, they need four or five people they can be candid with and a repeatable way to... First Round Review Article · ~3,500 words, 15 min read · Starting Up Advice is More Important, and Overwhelming, Than Ever. Here's How Founders Can Cut Through the Noise First Round Review In 2 answers
- This is the exact trial-before-you-quit framework your answer prescribes, written by someone who ran it: Lin dated six... First Round Review Article · 20 min read · Starting Up The Founder Dating Playbook: The Process I Used to Find My Co-Founder Gloria Lin In 2 answers
- If you already incorporated abroad (Delaware, Singapore) and now want to build in India, this is the practical map for bringing... India Briefing Article · 14 min read · Starting Up Startups Reverse Flipping in India: What's Behind the Re-Domiciling Trend India Briefing (Dezan Shira & Associates) In 2 answers
- If your manager will not grant a sabbatical, the notice period is your fallback runway, and in India that is a contract... Business Today Article · 7 min read · Starting Up Did you quit your job without serving notice period? Here's what the Indian law says Business Today Desk In 2 answers
- This is the India-specific number you need to calibrate your founder budget: real founders here run on ₹50,000 to a few lakh a... Storyboard18 Article · 6 min read · Starting Up Gurgaon VC Questions Founder Poverty Culture After Bengaluru CEO Draws ₹50,000 Salary Despite ₹5 Crore Runway Storyboard18 Staff In 2 answers
- The official BIG page, not a blog paraphrase: up to 50 lakh grant-in-aid over 18 months, calls opening 1 January and 1 July... BIRAC (Biotechnology Industry Research Assistance Council) Article · 10 min read · Starting Up Biotechnology Ignition Grant Scheme (BIG) BIRAC In 2 answers
- The equity math lands differently in India, and this piece shows why. Because Indian startups raise at lower valuations than US... Inc42 Article · 8 min read · Starting Up YC's 500K standard deal: what it means for Indian founders Inc42 Staff In 2 answers
- The clearest breakdown of what the founder video is actually for: not a pitch deck read aloud, but proof that you and your... Pilot Article · 8 min read · Starting Up How to Prepare for Your YC Application Video Pilot team In 2 answers
- This is the source of truth, not a blog's guess about it. YC says plainly that the batch is in-person in San Francisco with a... Y Combinator Article · 10 min read · Starting Up Frequently Asked Questions (Y Combinator) Y Combinator In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →