Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The scheme's own guidelines, the primary source on what SISFS gave: up to 20 lakh as a non-repayable, zero-equity grant for... Startup India (startupindia.gov.in) Article · 14-page PDF · Starting Up Guidelines for Startup India Seed Fund Scheme (SISFS) Department for Promotion of Industry and Internal Trade (DPIIT) In 2 answers
  2. This is the clean-cap-table companion to the dilution math: it names the six specific things that scare a first lead investor,... StartupBOS.org Article · 8 min read · Starting Up Cap Table Mistakes to Avoid When Preparing to Raise Your Next Round StartupBoston In 2 answers
  3. It walks a worked example where an '$8M exit' headline collapses to roughly $1.9M net in the founder's pocket once you run the... Value Add VC Article · 12 min read · Starting Up Acqui-Hire Deals: How They're Structured and What Founders Actually Get Value Add VC In 2 answers
  4. A repeat founder who sat on both sides of the table lays out how to run a lightweight seller-led process at early stage, and... First Round Review Article · 25 min read · Starting Up How to Sell Your Startup: The Complete Guide to Running an M&A Process as a Founder First Round Review (with Daniel Debow) In 2 answers
  5. Our advice about protecting yourself with clean renewal and termination terms only works if the paper is right, and Indian... Bhavya Sharma and Associates Article · 15 min read · Starting Up SaaS Customer Contract Checklist for Indian Founders: MSA, Payment Terms, Renewal and Termination Bhavya Sharma and Associates In 2 answers
  6. This is the exact question, answered in Indian law. It draws the line most founders get wrong: a Privacy Policy is mandatory... Growth Gurukul Article · 12 min read · Starting Up Terms of Service and Privacy Policy: Do You Really Need Them? Growth Gurukul editorial In 2 answers
  7. This walks the full SPICe+ (INC-32) flow the way you will actually do it on the MCA portal: DSC for each director, DIN folded... ClearTax Article · 15 min read · Starting Up Private Limited Company Registration Online in India, Step by Step Process ClearTax In 2 answers
  8. This explains the single biggest reason to register on day one: input tax credit lets you reclaim the GST you pay on your own... ClearTax Article · 15 min read · Starting Up Input Tax Credit (ITC) under GST: Meaning, Conditions and How to Claim ClearTax Editorial Team In 2 answers
  9. This is the one guide that ties each cosmetic license (CDSCO manufacturing or import registration, LMPC label certificate, BIS... CosmeticsRegulatory.com Article · 12 min read · Starting Up Licenses You Need to Sell Your Own Cosmetic Brand on E-Commerce Platforms (CDSCO, LMPC, BIS) CosmeticsRegulatory.com editorial team In 2 answers
  10. Once you know cosmetics fall under CDSCO, this is the step-by-step of actually getting the license: the two routes... PharmaRegulatory.in Article · 18 min read · Starting Up Indian Cosmetics Regulatory Framework Explained: CDSCO Rules, Licensing, and Compliance PharmaRegulatory.in editorial team In 2 answers
  11. Beyond the intro itself, this manual gives you the operating system around it: a shared tracker with an owner assigned to every... NFX Essay · 40 min read · Starting Up The NFX Fundraising Manual NFX In 2 answers
  12. A founder describing his actual peer group, not a coach selling a framework. Klenk ran a group that met every one to two months... Medium (Passbase CEO) Essay · 7 min read · Starting Up The importance of a founder peer group Mathias Klenk In 2 answers
  13. The Indian reality is that the strongest peer groups live on WhatsApp, not on Slack or a paid platform, and they form around a... TICE News Article · 6 min read · Starting Up How WhatsApp Groups Are Powering India's Next-Gen Founders TICE Editorial In 2 answers
  14. Written by a VC firm for founders, this is the method for the 15-minute coffee the answer tells you to book. Keep it to 30... Hustle Fund (Hustle Commons) Article · 8 min read · Starting Up How to Run a Great Coffee Meeting Hustle Fund In 2 answers
  15. This is the mechanics behind our answer: a global investor cannot warm-intro someone they have never heard of, so you make... Failory Article · 18 min read · Starting Up How to Build in Public as a Founder (+20 Examples) Failory In 2 answers
  16. This is the Indian founder's version of the same warning, with names attached. It states plainly that chasing celebrity mentors... Inc42 Article · 10 min read · Starting Up How The Right Mentoring Can Boost Startup Success Inc42 Staff In 2 answers
  17. This is the most direct answer to the second half of your question: where do you actually find these people. The piece walks... Product Talk Article · 15 min read · Starting Up Tools of the Trade: Finding People to Interview Before You Have Customers Melissa Suzuno In 2 answers
  18. This is founders trading real tactics on the exact wall you will hit: getting strangers to say yes to a call. You get honest,... Indie Hackers Thread · 10 min read · Starting Up How do you actually get people to do customer discovery interviews? Indie Hackers In 2 answers
  19. A focused guide on the recruiting outreach itself, with a message template you can adapt. It covers who to ask, how to word the... Wynter Article · 12 min read · Starting Up Customer interviews: How to always get a yes Hannah Shamji In 2 answers
  20. Concrete stories of Indian founders who went to where their customers were before building, like Shiprocket's founder... Penguin Random House India Article · 10 min read · Starting Up How India's Top Startup Founders Validated Their Business Ideas Penguin Random House India In 2 answers
  21. Winters, who led growth at Pinterest and Grubhub, reframes PMF as the point where users stop leaving, and shows how to read it... Casey Accidental (Casey Winters) Essay · ~3,500 words · Starting Up Casey's Guide to Finding Product/Market Fit Casey Winters In 2 answers
  22. Blank widens pivot beyond product to any of the nine parts of your business model, which helps you find the one big thing to... steveblank.com (Steve Blank) Essay · ~8 min read · Starting Up Do Pivots Matter? (What's a Pivot?) Steve Blank In 2 answers
  23. A practical roundup of demand-testing models, including the 'dry wallet' or pre-sales test where you ask for payment before the... RevenueCat Blog Article · ~15 min read · Starting Up 5 Proven Models for Testing Customer Demand RevenueCat In 2 answers
  24. Design partners are how B2B founders validate with depth, and this gives you a practical way to pick the right ones. The... Andreessen Horowitz (a16z) Article · 12 min read · Starting Up A Framework for Finding a Design Partner Seema Amble and Jennifer Li (a16z) In 2 answers

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