Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. If you use Supabase as your backend (common under tools like FlutterFlow, Bolt, or a Webflow front end), Row Level Security is... Supabase Docs Article · Starting Up Row Level Security Supabase In 2 answers
  2. Lavingia argues for doing more with less and building only what you can sustain yourself, which fits a domain expert who wants... Penguin Random House Book · 272 pages · Starting Up The Minimalist Entrepreneur Sahil Lavingia In 2 answers
  3. A crowdsourced look at what non-technical people are actually building for themselves with AI tools, which is useful evidence... Lenny's Newsletter Article · 12 min read · Starting Up What people are vibe coding (and actually using) Lenny Rachitsky In 2 answers
  4. Zerodha built its products in-house rather than leaning on outside vendors, and Kamath explains how staying close to the build... Inc42 Article · 12 min read · Starting Up Zerodha's Nithin Kamath On The Art Of Building World Class Products Nithin Kamath In 2 answers
  5. Once your bottleneck really is your hands and not your clarity, this piece covers how a non-technical founder finds, vets, and... The Founder's Corner Article · 10 min read · Starting Up How Non-Technical Founders Can Hire Great Developers Chris Tottman and Ruben Dominguez In 2 answers
  6. Osmani is a Google engineering leader, and this book draws the exact line your question cares about: the spectrum from... O'Reilly (beyond.addy.ie) Book · Starting Up Beyond Vibe Coding: From Coder to AI-Era Developer Addy Osmani In 2 answers
  7. From the author of The Phoenix Project and a veteran of Google and Amazon, this is the serious take on moving AI-assisted code... IT Revolution Book · Starting Up Vibe Coding: Building Production-Grade Software With GenAI, Chat, Agents, and Beyond Gene Kim and Steve Yegge In 2 answers
  8. If your operations are more docs and process than structured records, Notion is the alternative single source of truth, and... Notion Article · 15 min read · Starting Up How tech startups build their company operating systems in Notion Notion In 2 answers
  9. Naval calls picking a co-founder your most important decision, more than product or market, and this is the canonical short... Venture Hacks Article · Starting Up How to Pick a Co-Founder Naval Ravikant In 2 answers
  10. A counterpoint worth hearing: sometimes learning enough to build a rough prototype yourself is faster and more reliable than... freeCodeCamp Article · Starting Up How to become your own technical co-founder Zubin Pratap In 2 answers
  11. This piece pushes on the part founders skip: figuring out exactly which gaps a co-founder should fill before you go looking,... First Round Review Article · 15 min read · Starting Up Looking for Love in All the Wrong Places: How to Find a Co-Founder Steve Blank In 2 answers
  12. Cohen, who bootstrapped two unicorns, argues that every line of code is a liability you will have to maintain and change, which... A Smart Bear Essay · medium read · Starting Up The Code is Your Enemy Jason Cohen In 2 answers
  13. Equity is one of your strongest levers for pulling engineers away from higher-paying options, but only if you can explain it... Qapita Article · Medium read · Starting Up A Basic Guide to Understand ESOPs in India Qapita In 2 answers
  14. A clean, practical checklist from an accelerator that has seen thousands of teams: how to run the split conversation, why equal... Techstars Article · 9 min read · Starting Up How to Split Co-Founder Equity (The Right Way) Techstars In 2 answers
  15. This backs up the sketch the flows part of our answer. Design the screens before anyone writes code, because a paper sketch is... Getting Real (37signals) Essay · 5 min read · Starting Up Interface First 37signals In 2 answers
  16. Cagan, the most cited voice in product management, makes the case that a clickable prototype communicates intent better than a... Silicon Valley Product Group Essay · 8 min read · Starting Up Revisiting the Product Spec Marty Cagan In 2 answers
  17. A plain, practical guide to the as a user, I want, so that format that lets you describe features without a shred of technical... Atlassian Agile Coach Article · 10 min read · Starting Up User Stories with Examples and a Template Atlassian In 2 answers
  18. This one is written for engineers, and reading it tells you what your developer will want that a pure product spec does not... Stack Overflow Blog Article · 12 min read · Starting Up A practical guide to writing technical specs Zara Cooper In 2 answers
  19. Blank is the origin of get out of the building and customer development, the discipline that a no-code MVP is meant to serve.... Steve Blank (steveblank.com) Article · 12 min read · Starting Up No Business Plan Survives First Contact With A Customer Steve Blank In 2 answers
  20. Explains that without a written assignment, the agency, not you, may own the code you paid for. It covers present tense... Horizon Labs Article · Starting Up Code Ownership and IP Assignment for Contractors: 2026 Guide Horizon Labs In 2 answers
  21. A lawyer's note on the exact wording that actually transfers code ownership in a development agreement. It is short and... Willcox Savage Article · Starting Up Use the Magic Words: Ownership of Code Developed under a Software Development Agreement Joseph B. Allen In 2 answers
  22. A focused guide to the milestone payment clause itself: how to tie amounts to deliverables, set review periods, and handle... fynk Article · Starting Up Milestone Payment Schedule: Essential Contract Clause Guide fynk In 2 answers
  23. A plain founder-level explainer from a top startup law firm on why the person who writes the code owns it by default, and what... WilmerHale Launch Article · Starting Up Who Owns Your IP WilmerHale In 2 answers
  24. The classic on what professional, maintainable code and habits look like, the standard your reviewer is measuring against. Even... The Pragmatic Bookshelf Book · 352 pages · Starting Up The Pragmatic Programmer: Your Journey to Mastery Andrew Hunt and David Thomas In 2 answers

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