Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- If you use Supabase as your backend (common under tools like FlutterFlow, Bolt, or a Webflow front end), Row Level Security is... Supabase Docs Article · Starting Up Row Level Security Supabase In 2 answers
- Lavingia argues for doing more with less and building only what you can sustain yourself, which fits a domain expert who wants... Penguin Random House Book · 272 pages · Starting Up The Minimalist Entrepreneur Sahil Lavingia In 2 answers
- A crowdsourced look at what non-technical people are actually building for themselves with AI tools, which is useful evidence... Lenny's Newsletter Article · 12 min read · Starting Up What people are vibe coding (and actually using) Lenny Rachitsky In 2 answers
- Zerodha built its products in-house rather than leaning on outside vendors, and Kamath explains how staying close to the build... Inc42 Article · 12 min read · Starting Up Zerodha's Nithin Kamath On The Art Of Building World Class Products Nithin Kamath In 2 answers
- Once your bottleneck really is your hands and not your clarity, this piece covers how a non-technical founder finds, vets, and... The Founder's Corner Article · 10 min read · Starting Up How Non-Technical Founders Can Hire Great Developers Chris Tottman and Ruben Dominguez In 2 answers
- Osmani is a Google engineering leader, and this book draws the exact line your question cares about: the spectrum from... O'Reilly (beyond.addy.ie) Book · Starting Up Beyond Vibe Coding: From Coder to AI-Era Developer Addy Osmani In 2 answers
- From the author of The Phoenix Project and a veteran of Google and Amazon, this is the serious take on moving AI-assisted code... IT Revolution Book · Starting Up Vibe Coding: Building Production-Grade Software With GenAI, Chat, Agents, and Beyond Gene Kim and Steve Yegge In 2 answers
- If your operations are more docs and process than structured records, Notion is the alternative single source of truth, and... Notion Article · 15 min read · Starting Up How tech startups build their company operating systems in Notion Notion In 2 answers
- Naval calls picking a co-founder your most important decision, more than product or market, and this is the canonical short... Venture Hacks Article · Starting Up How to Pick a Co-Founder Naval Ravikant In 2 answers
- A counterpoint worth hearing: sometimes learning enough to build a rough prototype yourself is faster and more reliable than... freeCodeCamp Article · Starting Up How to become your own technical co-founder Zubin Pratap In 2 answers
- This piece pushes on the part founders skip: figuring out exactly which gaps a co-founder should fill before you go looking,... First Round Review Article · 15 min read · Starting Up Looking for Love in All the Wrong Places: How to Find a Co-Founder Steve Blank In 2 answers
- Cohen, who bootstrapped two unicorns, argues that every line of code is a liability you will have to maintain and change, which... A Smart Bear Essay · medium read · Starting Up The Code is Your Enemy Jason Cohen In 2 answers
- Equity is one of your strongest levers for pulling engineers away from higher-paying options, but only if you can explain it... Qapita Article · Medium read · Starting Up A Basic Guide to Understand ESOPs in India Qapita In 2 answers
- A clean, practical checklist from an accelerator that has seen thousands of teams: how to run the split conversation, why equal... Techstars Article · 9 min read · Starting Up How to Split Co-Founder Equity (The Right Way) Techstars In 2 answers
- This backs up the sketch the flows part of our answer. Design the screens before anyone writes code, because a paper sketch is... Getting Real (37signals) Essay · 5 min read · Starting Up Interface First 37signals In 2 answers
- Cagan, the most cited voice in product management, makes the case that a clickable prototype communicates intent better than a... Silicon Valley Product Group Essay · 8 min read · Starting Up Revisiting the Product Spec Marty Cagan In 2 answers
- A plain, practical guide to the as a user, I want, so that format that lets you describe features without a shred of technical... Atlassian Agile Coach Article · 10 min read · Starting Up User Stories with Examples and a Template Atlassian In 2 answers
- This one is written for engineers, and reading it tells you what your developer will want that a pure product spec does not... Stack Overflow Blog Article · 12 min read · Starting Up A practical guide to writing technical specs Zara Cooper In 2 answers
- Blank is the origin of get out of the building and customer development, the discipline that a no-code MVP is meant to serve.... Steve Blank (steveblank.com) Article · 12 min read · Starting Up No Business Plan Survives First Contact With A Customer Steve Blank In 2 answers
- Explains that without a written assignment, the agency, not you, may own the code you paid for. It covers present tense... Horizon Labs Article · Starting Up Code Ownership and IP Assignment for Contractors: 2026 Guide Horizon Labs In 2 answers
- A lawyer's note on the exact wording that actually transfers code ownership in a development agreement. It is short and... Willcox Savage Article · Starting Up Use the Magic Words: Ownership of Code Developed under a Software Development Agreement Joseph B. Allen In 2 answers
- A focused guide to the milestone payment clause itself: how to tie amounts to deliverables, set review periods, and handle... fynk Article · Starting Up Milestone Payment Schedule: Essential Contract Clause Guide fynk In 2 answers
- A plain founder-level explainer from a top startup law firm on why the person who writes the code owns it by default, and what... WilmerHale Launch Article · Starting Up Who Owns Your IP WilmerHale In 2 answers
- The classic on what professional, maintainable code and habits look like, the standard your reviewer is measuring against. Even... The Pragmatic Bookshelf Book · 352 pages · Starting Up The Pragmatic Programmer: Your Journey to Mastery Andrew Hunt and David Thomas In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →