Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Concrete plays with named examples: Zapier's 70,000 programmatic pages, Airtable's template library, Figma's free editor. This... Lenny's Newsletter Article · 20 min read · GTM Product-Led Marketing: How to get traffic and users for your product at a near-$0 CAC Kyle Poyar In 7 answers
2. A full 0 to 100M ARR guide from an Indian company that lived it, covering acquisition, activation, retention, monetisation and... Chargebee Report · 45 min read · GTM The Revenue Growth Guide for Self-Serve SaaS Businesses Chargebee In 7 answers
3. Goes past the single aha metric to a three stage model (setup, aha, habit) with Apollo.io and Appcues case studies, plus the... Product Growth Article · 25 min read · GTM How to Measure Onboarding: Advanced Topics in Activation Metrics Aakash Gupta and Ramli John In 7 answers
4. The clearest single explanation of the five partner types and what each is worth, including real margin bands (20 to 30% for... Bessemer Venture Partners (Atlas) Article · 20 min read · GTM The GTM guide to building SaaS channel partnerships MP Eisen In 7 answers
5. Names the two ways founders get the timing wrong, scaling too early and scaling too late, and walks the progression from... Founding Sales Book · 35 min read · GTM Founding Sales, Chapter 10: Early Sales Management and Scaling Concepts Peter Kazanjy In 7 answers
6. Written for Indian SaaS founders by the Everstage CEO, ex Freshworks. It gives the working numbers: quota period must be at... SaaSBoomi Article · 10 min read · GTM Getting the Quotas Right for Your SaaS Sales Teams Siva Rajamani In 7 answers
7. 365 B2B companies surveyed on ramp, tenure, attrition, activity and comp. When you want to know whether your ramp is slow or... The Bridge Group Report · Report, 20 min read · GTM The 2023 SDR Metrics and Compensation Report The Bridge Group In 7 answers
8. The source of the 95-5 rule: at any moment only about 5 percent of your buyers are in market, so most brand spend is aimed at... LinkedIn B2B Institute Report · Report hub · GTM How B2B Brands Grow LinkedIn B2B Institute with the Ehrenberg-Bass Institute In 7 answers
9. The canonical, no-hype reference on building a simple index portfolio and why costs and discipline beat cleverness. Bogleheads Guide · Wealth Bogleheads: getting started Bogleheads In 7 answers
10. What debt funds are, the types, the risks, and their tax treatment in India since April 2023, before you park money in one. ClearTax Article · Wealth Debt mutual funds, explained ClearTax In 7 answers
11. The India tax angle on a home loan: the deductions on principal and interest, and what actually qualifies for them. ClearTax Article · Wealth Home loan tax benefits ClearTax In 7 answers
12. Paul Graham's 2009 essay for people writing their first angel cheques: pick founders over terms, start small and decide quickly. paulgraham.com Essay · Wealth How to Be an Angel Investor Paul Graham In 7 answers
13. Naval's concept of 'specific knowledge', the thing that feels like play to you and work to everyone else, is the clearest... nav.al Article · ~20 min read · Starting Up How to Get Rich (specific knowledge, leverage & judgment) Naval Ravikant In 6 answers
14. The foundational text on human-centered design that every product person should read once. It rewires how you see every... jnd.org / Basic Books Book · ~350 pages · Starting Up The Design of Everyday Things Don Norman In 6 answers
15. The single best free walkthrough of what belongs on a landing page, with a real 10-step structure and copy examples for every... Marketing Examples Article · 15 min read · Starting Up The step-by-step guide to landing pages that convert Harry Dry In 6 answers
16. Ahrefs' official, regularly-updated SEO fundamentals guide, a canonical primary source, not blogspam, covering the five things... Ahrefs Article · 30 min read · Starting Up SEO Basics: Beginner's Guide to SEO Success Joshua Hardwick (Ahrefs) In 6 answers
17. The definitive beginner walkthrough of finding and prioritising keywords, from the tool most SEOs actually use, authoritative... Ahrefs Article · 25 min read · Starting Up Keyword Research: The Beginner's Guide by Ahrefs Sam Oh (Ahrefs) In 6 answers
18. First Round has coached hundreds of founding teams through 0-to-$1M ARR; this is their tactical guide to selling in the... First Round Review Article · ~20 min read · Starting Up Founder-led sales First Round Review In 6 answers
19. Lenny distills how the best product teams pick a single North Star that captures real customer value and drives the whole... Lenny's Newsletter Article · ~20 min read · Starting Up The North Star Playbook & Choosing Your Growth Metrics Lenny Rachitsky In 6 answers
20. A focused a16z piece on the single ratio that most captures a business's efficiency and drives its valuation. Great for... a16z.com Article · article · Starting Up Why Do Investors Care So Much About LTV:CAC? Andreessen Horowitz (a16z) In 6 answers
21. A detailed, clause-by-clause drafting guide with Indian legal context, including enforceability and state-wise stamp duty, that... lawsikho.com Article · Long read · Starting Up Co-Founder Agreements in India 2026: A Comprehensive Drafting Guide LawSikho In 6 answers
22. The single most reassuring and clarifying essay for a founder on the edge of quitting, Graham's core insight that startups die... paulgraham.com Article · short · Starting Up How Not to Die Paul Graham In 6 answers
23. When you feel that something is broken but cannot name it, Christensen's Jobs-to-be-Done lens gives you a way to describe the... HarperBusiness Book · ~288 pages · Starting Up Competing Against Luck: The Story of Innovation and Customer Choice Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan In 6 answers
24. For a two-sided marketplace, the first real decision is which side to define and win first, and this essay makes the case... NFX Essay · Long read (about 25 minutes) · Starting Up 19 Tactics to Solve the Chicken-or-Egg Problem and Grow Your Marketplace James Currier In 6 answers

Show the next 24