Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Figma's plans: the free Starter plan with unlimited drafts and 150 AI credits a day (up to 500 a month), then Professional at... figma.com Tool · Pricing page · Starting Up Figma pricing Figma In 5 answers
- The actual eligibility bar for co-selling with AWS, in AWS's own words: marketplace listing, ACE eligibility, 5 launched and 15... Amazon Web Services Tool · 10 min read · GTM AWS ISV Accelerate Program Amazon Web Services In 5 answers
- A calculator that works out your tax under both regimes from your salary and deductions, with the slabs and the deductions each... ClearTax Tool · Wealth Old vs new tax regime: calculator and comparison ClearTax In 5 answers
- Google's plan page in rupees, including which plan unlocks tasks in Gemini. gemini.google Tool · How Founders Use AI Google AI Pro & Ultra: get access to Gemini 4 Argon & more Google In 5 answers
- Free to start; Hobbyist $16 a month billed yearly for watermark-free 1080p exports, for editing a talking video by editing its... descript.com Tool · How Founders Use AI Descript pricing Descript In 5 answers
- When you want a more polished, professional-looking site that can grow into multiple pages, Framer's free tier and templates... framer.com Tool · Tool · Starting Up Framer, design-led website builder Framer In 4 answers
- The single-point access to tenders published across central ministries and departments, the tender side of government selling... eprocure.gov.in Tool · live tender portal · Starting Up Central Public Procurement Portal (CPPP), Government Tenders National Informatics Centre / Ministry of Finance In 4 answers
- A concrete, copyable Google Sheet (no paywall, no credit card) that builds your number bottoms-up from customer segments and... Visible.vc Template · ~15 min to fill in · Starting Up Total Addressable Market Template (free Google Sheet) Mike Preuss In 4 answers
- Most registrars hook you with a cheap first year and quietly triple the renewal, which is exactly the trap a bootstrapped... Cloudflare Tool · Starting Up Cloudflare Registrar Cloudflare In 4 answers
- When you just need a first draft on the page so a gateway or a signup form will work, a generator like Termly gets you a... Termly Tool · ~10 min to generate · Starting Up Free Privacy Policy Generator Termly In 4 answers
- Before any of your outreach copy matters, you need the right person's actual email, and Hunter is the most widely used,... Hunter.io Tool · Starting Up Hunter (Email Finder and Verifier) Hunter In 4 answers
- This is the spreadsheet to actually model your cap table forward three rounds before you sign the first term sheet. It adds... Foresight Template · spreadsheet template · Starting Up Cap Table and Exit Waterfall Modeling Tool (Foresight) Foresight (Taylor Davidson) In 4 answers
- This is the tool for the exact fight you are having: it scores each founder across Idea, Business Plan, Domain Expertise, and... Carnegie Mellon University Tool · 15 min read · Starting Up The Founders' Pie Calculator Frank Demmler In 4 answers
- This is the government's own sample SHA, published on the official Startup India (DPIIT) templates page alongside term sheets... Startup India Template · 13-page template · Starting Up Shareholder Agreement of Company (Sample SHA Template) Startup India (Invest India, DPIIT) In 4 answers
- When you need people to feel the flow, not just read a pitch, a clickable Figma prototype gets you there without code. This... Figma Tool · Starting Up Guide to prototyping in Figma Figma In 4 answers
- A free, no signup whiteboard with a deliberately hand drawn look, ideal for sketching screens and flows without falling into... Excalidraw Tool · Starting Up Excalidraw Excalidraw In 4 answers
- Interactive comic style teardowns of real products like Airbnb, Duolingo, and Spotify that show UX and psychology principles in... Growth.Design Tool · browsable, ~5 min each · Starting Up Growth.Design Case Studies Growth.Design In 4 answers
- If launching is a repeated habit rather than one event, you need a low-stakes place to keep launching, and Product Hunt is the... Product Hunt Tool · Web platform · Starting Up Product Hunt Product Hunt In 4 answers
- A living list of problem areas YC actively wants founders to tackle, useful as raw material and as a way to spot where the... Y Combinator Tool · Browse · Starting Up Requests for Startups Y Combinator In 4 answers
- This is the original Sequoia template that put "Why now" on the map as a named slide investors expect. It states the test... Sequoia Capital Template · 10 min read · Starting Up Writing a Business Plan Sequoia Capital In 4 answers
- If you are registered as an MSME and a customer sits on your invoice past 45 days, this government portal is the actual legal... Ministry of MSME, Government of India Tool · Starting Up MSME SAMADHAAN - Delayed Payment Monitoring System Ministry of MSME, Government of India In 4 answers
- Before you can interview a competitor's customers, you need to know where they actually spend time online. This tool searches... SparkToro Tool · Starting Up SparkToro SparkToro In 4 answers
- An ICANN-accredited registrar's domain search with Indian prices. It lists a .in domain at ₹899 for the first year (₹1 on a... hostinger.com Tool · Starting Up Hostinger domain search and .in prices Hostinger In 4 answers
- Framer is a designer's website builder with AI that writes and lays out pages. The pricing page lists a free plan on a Framer... framer.com Tool · Starting Up Framer pricing Framer In 4 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →