Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Video · ~50 min · Starting Up 7 Rules for Creating Gorgeous UI (talk) Erik Kennedy
2. A short, credible video from the usability research group explaining whitespace in plain terms. It reinforces that empty space... Nielsen Norman Group Video · ~3 min · Starting Up What is Whitespace? Nielsen Norman Group
3. The useful counterpoint: shipping a stripped MVP can leave a disjointed experience that erodes trust, especially outside... Nielsen Norman Group Video · 5 min · Starting Up Why MVP Is the Antithesis of Good UX Kara Pernice
4. Video · ~30 min · Starting Up How Words Can Make Your Product Stand Out (Google I/O '17) Maggie Stanphill, Google
5. A short, credible video on choosing visualization styles that work with how people actually scan a dashboard. It is a fast way... Nielsen Norman Group Video · 4 min · Starting Up Data Visualizations for Dashboards Page Laubheimer, Nielsen Norman Group
6. Video · 58 min · Starting Up Storytelling with Data | Talks at Google Cole Nussbaumer Knaflic
7. Video · 20 min video · Starting Up When to Launch Your Startup and When to Wait Harj Taggar, Michael Seibel, Brad Flora
8. Before you can run short cycles you have to decide what goes in them, and this is a founder grade framework for that from the... Y Combinator Startup Library Video · ~30 min · Starting Up How to Prioritize Features Emmett Shear
9. Video · 2 min · Starting Up Focusing is about saying no (WWDC 1997) Steve Jobs
10. Video · Starting Up Ship a feature every week, embrace technical debt, ruthlessly cut scope Gaurav Misra
11. Premature abstraction is a sneaky form of debt that fast moving teams create while trying to be clean. Abramov tells the story... Deconstruct 2019 Video · Starting Up The Wet Codebase Dan Abramov
12. The talk version of the same idea, covering product scope, feature creep, and how products lose relevance when they try to do... Business of Software Video · 45 min · Starting Up Product Strategy (BoS talk) Des Traynor
13. Video · 50 min watch · Starting Up Building for the Enterprise Aaron Levie
14. Video · 35 min · Starting Up How GitHub Uses GitHub to Build GitHub Zach Holman
15. Video · About 50 min · Starting Up How to Start a Startup, Lecture 1: Ideas, Products, Teams and Execution Sam Altman and Dustin Moskovitz
16. Video · ~20 min · Starting Up Kunal Shah on the Delta 4 Theory (TechSparks talk) Kunal Shah
17. Video · ~1 hr · Starting Up Paras Chopra in conversation with Kunal Shah (CRED curious) Paras Chopra and Kunal Shah
18. Bob Moesta, one of the originators of Jobs to be Done, shows how to interview people about the struggling moment that made them... Business of Software (Bob Moesta) Video · About 45 min · Starting Up Demand-Side Sales 101 (talk) Bob Moesta
19. This is YC's direct answer to your question, walking through how partners spot ideas that only became buildable once models got... Y Combinator Video · ~15 min · Starting Up How To Get AI Startup Ideas Y Combinator
20. Video · 55 min · Starting Up Balaji Srinivasan on Navigating the Idea Maze and Finding a Co-Founder Balaji Srinivasan
21. Video · 75 min · Starting Up Don Valentine, Sequoia Capital: Target Big Markets Don Valentine
22. Video · ~90 min · Starting Up Startup Secrets: Building a Value Proposition Michael Skok
23. A short clip where Gurley explains why top-down TAM estimates are often badly wrong, using Uber and the early cell phone market... Startup Archive Video · 5 min · Starting Up Bill Gurley on Why Founders and Investors Should Not Pay Too Much Attention to TAM Bill Gurley
24. A short primer on how real technologies move from ignored to inevitable in an S shaped curve, and why early flatness fools... Andreessen Horowitz Video · 4 min · Starting Up a16z Video: S-curves in Innovation Benedict Evans

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