Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Neumeier's short, visual classic is the foundational reading for thinking clearly about how a brand and its products relate,... Marty Neumeier Book · About a 2 hour read (roughly 200 pages, visual format) · Starting Up The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Marty Neumeier
2. Most naming advice skips the actual numbers, so we picked the piece that puts them on the table: a standard domain runs roughly... Kinsta Article · Starting Up How Much Does a Domain Name Cost? Key Factors That Decide What You Pay Kinsta
3. This is the bootstrapped answer to naming: no agency, no branding budget, just a working process founders actually used. The... Indie Hackers Essay · Starting Up How do you come up with a product name / domain? Indie Hackers community
4. This is the cleanest, research-backed answer to the exact question, and it refuses to give you a blanket yes or no. Yohn walks... Harvard Business Review Article · 6 min read · Starting Up Should You Name Your Company After Yourself? Denise Lee Yohn
5. Where the HBR piece frames the trade-off, this essay digs into the specific ways a personal name helps early and holds you back... Fabrik Brands Essay · 12 min read · Starting Up Should You Name a Business After Yourself? Steve Harvey
6. A short, honest conversation between two founders who lived this choice, with Jodie Cook admitting she named her agency after... The Futur Podcast · 19 min listen · Starting Up Should You Name Your Business After Yourself? w/ Jodie Cook (Ep 423) Chris Do
7. This is a structured, fillable brief you can hand straight to a designer or paste into an AI tool, built around the six things... Holabrief Template · Starting Up Naming Brief Template (Holabrief) Holabrief
8. Rob Meyerson is a naming consultant, and this is the clearest short read on why a brief produces distinct results: it makes... How Brands Are Built Article · Starting Up What to include in a naming brief Rob Meyerson
9. This is the plainest, most tactical copywriting reference for someone who has never written a line of sales copy. Edwards skips... Goodreads Book · 265 pages · Starting Up Copywriting Secrets Jim Edwards
10. Video · 76 minutes · Starting Up Learn Copywriting in 76 Minutes Harry Dry
11. This is Google's own practical playbook for speeding up pages, organized by exactly the things that hurt on a slow connection:... web.dev Article · A hub of short articles, pick the ones you need · Starting Up Fast load times Google (web.dev)
12. This lays out plainly what a custom domain actually buys you (credibility, a name you own, and business email at your own name)... HubSpot Article · About 8 to 10 minute read · Starting Up Custom Domains: Why You Need One and How To Get Started Lauren Farrell
13. This is the free, built-in way to see exactly where your landing page breaks: open DevTools, toggle the device toolbar, and... Chrome for Developers Tool · Starting Up Simulate mobile devices with Device Mode (Chrome DevTools) Google Chrome Developers
14. Video · about 43 minutes · Starting Up Responsive design made easy Kevin Powell
15. Collecting the numbers is easy. Knowing what they mean is the hard part, and this piece is built around exactly that. It shows... withdaydream.com Article · Starting Up What's a Good Bounce Rate? Benchmarks and How to Read Them daydream team
16. This is a straight judgment call from Jason Lemkin, who has seen thousands of SaaS pricing pages, on when hiding your price is... SaaStr Essay · 5 min read · Starting Up Dear SaaStr: Why Do So Many B2B Vendors Not Show Prices for Enterprise Plans? Jason Lemkin
17. Once you decide to put a price on the page, this is the practical playbook for structuring it so it actually converts. Kyle... OpenView Article · 8 min read · Starting Up Seven Tips to Optimize Your SaaS Pricing Page Kyle Poyar
18. This walks through eleven kinds of social proof and, crucially, spells out what you can still show when you have no reviews... MailerLite Article · ~15 min read · Starting Up How to use social proof in landing pages to boost conversion (11 examples) Duncan Elder
19. Before traction exists there is a vacuum where evidence should be, and this essay makes the case that a genuine founder... The VC Corner Essay · ~12 min read · Starting Up The Founder's Guide to Startup Storytelling Ruben Dominguez
20. Paste your landing page URL and it shows you exactly how the link renders when someone drops it into WhatsApp, Slack, LinkedIn,... OpenGraph.to Tool · Starting Up OpenGraph.to: Free Open Graph Checker and Preview Tool OpenGraph.to
21. Most SEO advice assumes you have a live product and months of runway, so it is useless the week before launch. This piece is... Waitlister Article · Starting Up Landing Page SEO: The Complete Guide for Pre-Launch and Waitlist Pages Waitlister
22. Video · Short YouTube comparison · Starting Up Which Platform Wins? Framer vs Webflow Full Comparison YouTube
23. This one is honest about the hard part: reaching customers in a regional language is not the same as running your English copy... Localazy Article · ~12 min read · Starting Up Localization for the Indian market: reach users from the most populated country on Earth Agnee Ghosh
24. If your landing page is on WordPress, Weglot is the most common way to add a language toggle without touching engineering. This... Weglot Tool · ~10 min read · Starting Up How to add a WordPress language switcher (no code) Weglot

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