Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Paul Graham's 2009 essay for people writing their first angel cheques: pick founders over terms, start small and decide quickly. paulgraham.com Essay · Wealth How to Be an Angel Investor Paul Graham In 7 answers
2. The same page as shown in India, in rupees: free plan on a Flash-Lite model with Deep Research, Gemini Live and Gemini... gemini.google Tool · How Founders Use AI Google AI plans (India) Google In 7 answers
3. A free browser editor with watermark-free 1080p exports, captions and a voice recorder, enough to assemble the clips. clipchamp.com Tool · How Founders Use AI Microsoft Clipchamp pricing Microsoft In 7 answers
4. Naval's concept of 'specific knowledge', the thing that feels like play to you and work to everyone else, is the clearest... nav.al Article · ~20 min read · Starting Up How to Get Rich (specific knowledge, leverage & judgment) Naval Ravikant In 6 answers
5. The foundational text on human-centered design that every product person should read once. It rewires how you see every... jnd.org / Basic Books Book · ~350 pages · Starting Up The Design of Everyday Things Don Norman In 6 answers
6. The single best free walkthrough of what belongs on a landing page, with a real 10-step structure and copy examples for every... Marketing Examples Article · 15 min read · Starting Up The step-by-step guide to landing pages that convert Harry Dry In 6 answers
7. Ahrefs' official, regularly-updated SEO fundamentals guide, a canonical primary source, not blogspam, covering the five things... Ahrefs Article · 30 min read · Starting Up SEO Basics: Beginner's Guide to SEO Success Joshua Hardwick (Ahrefs) In 6 answers
8. The definitive beginner walkthrough of finding and prioritising keywords, from the tool most SEOs actually use, authoritative... Ahrefs Article · 25 min read · Starting Up Keyword Research: The Beginner's Guide by Ahrefs Sam Oh (Ahrefs) In 6 answers
9. First Round has coached hundreds of founding teams through 0-to-$1M ARR; this is their tactical guide to selling in the... First Round Review Article · ~20 min read · Starting Up Founder-led sales First Round Review In 6 answers
10. Lenny distills how the best product teams pick a single North Star that captures real customer value and drives the whole... Lenny's Newsletter Article · ~20 min read · Starting Up The North Star Playbook & Choosing Your Growth Metrics Lenny Rachitsky In 6 answers
11. A focused a16z piece on the single ratio that most captures a business's efficiency and drives its valuation. Great for... a16z.com Article · article · Starting Up Why Do Investors Care So Much About LTV:CAC? Andreessen Horowitz (a16z) In 6 answers
12. A detailed, clause-by-clause drafting guide with Indian legal context, including enforceability and state-wise stamp duty, that... lawsikho.com Article · Long read · Starting Up Co-Founder Agreements in India 2026: A Comprehensive Drafting Guide LawSikho In 6 answers
13. The single most reassuring and clarifying essay for a founder on the edge of quitting, Graham's core insight that startups die... paulgraham.com Article · short · Starting Up How Not to Die Paul Graham In 6 answers
14. NIDHI is the DST umbrella that funds ideas and prototypes through campus incubators, the most realistic path for student and... NIDHI, DST (nidhi.dst.gov.in) Tool · Programme directory · Starting Up NIDHI, DST's Umbrella for Student & Early-Stage Grants (PRAYAS, Seed Support, EIR) Department of Science & Technology (DST), Government of India In 6 answers
15. The single primary source for all Indian IP filing and search, patents, trademarks, designs, and links to copyright. Skip the... Government of India (ipindia.gov.in) Tool · portal · Starting Up IP India, Official Portal (Patents, Trademarks, Designs, Copyright) Office of the CGPDTM In 6 answers
16. This is the canonical, industry-standard answer to 'how much equity for an advisor', a free, ready-to-sign template used by... Founder Institute (fi.co) Tool · short · Starting Up The FAST Agreement (Founder / Advisor Standard Template) Founder Institute In 6 answers
17. A living, India-first answer to 'where do I actually meet founders?', eChai has run founder meetups, dinners, demo days and... eChai Ventures Tool · short · Starting Up eChai Ventures, Founder Community & Events Across 25+ Cities eChai Ventures In 6 answers
18. This is the primary channel for selling products and services to the Indian government, a Section 8 company under the Ministry... gem.gov.in Tool · self-serve portal + onboarding modules · Starting Up Government e-Marketplace (GeM), Official Seller Portal Government e-Marketplace (GeM) In 6 answers
19. When you feel that something is broken but cannot name it, Christensen's Jobs-to-be-Done lens gives you a way to describe the... HarperBusiness Book · ~288 pages · Starting Up Competing Against Luck: The Story of Innovation and Customer Choice Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan In 6 answers
20. This is the most practical way to see search and interest trends climbing before they hit newsletters and everyone's timeline.... Exploding Topics Tool · Starting Up Exploding Topics Exploding Topics In 6 answers
21. For a two-sided marketplace, the first real decision is which side to define and win first, and this essay makes the case... NFX Essay · Long read (about 25 minutes) · Starting Up 19 Tactics to Solve the Chicken-or-Egg Problem and Grow Your Marketplace James Currier In 6 answers
22. Bob Moesta helped build the JTBD framework, and this is the most practical, founder-facing conversation on it available for... Lenny's Podcast Podcast · ~90 min · Starting Up The Ultimate Guide to JTBD (Bob Moesta, co-creator of the framework) Lenny Rachitsky (host), Bob Moesta (guest) In 6 answers
23. This lays out the one fact most first-time founders get wrong: under Indian copyright law your freelancer owns the code they... iPleaders (blog.ipleaders.in) Article · ~20 min read · Starting Up Freelancer Agreement in India: IP, Ownership and the Clauses That Actually Bind iPleaders In 6 answers
24. The book behind the "One Metric That Matters" discipline, which is exactly the mindset you need to judge whether a ship worked... O'Reilly / Lean Series Book · 440 pages · Starting Up Lean Analytics: Use Data to Build a Better Startup Faster Alistair Croll and Benjamin Yoskovitz In 6 answers

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