Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Cohen answers the fear founders have about niching down, that naming one very specific, concrete customer actually attracts... A Smart Bear Essay · 15 min read · Starting Up Selling to Carol: Why targeting an ICP brings 10x more customers than you expected Jason Cohen In 6 answers
2. A law firm's summary of the DPIIT notification of 4 February 2026 that replaced the 2019 startup definition, setting out the... Nishith Desai Associates Article · 8 min read · Starting Up DPIIT's New Startup Framework: Deep Tech Startup Recognition and Key Reforms Chandrashekar K (Nishith Desai Associates) In 6 answers
3. Replit's agent builds, hosts and fixes apps in the browser, with a database built in. The page lists Core at $20 a month ($18... replit.com Tool · Starting Up Replit pricing Replit In 6 answers
4. A 2026 map of every MCA form a private company meets, from name reservation (RUN) and SPICe+ incorporation with e-MOA and e-AOA... razorpay.com Article · Guide · Starting Up List of MCA Forms for Company Filings (Complete Guide 2026) Razorpay Rize In 6 answers
5. The DGFT's own portal page for applying for, updating and managing an Import Export Code, needed by anyone importing goods for... dgft.gov.in Tool · Official portal · Starting Up DGFT: Import Export Code (IEC) Directorate General of Foreign Trade In 6 answers
6. Amazon's own page for registering as a seller in India, with its fee calculator, Fulfillment by Amazon and the seller... sell.amazon.in Tool · Seller portal · Starting Up Sell on Amazon India Amazon In 6 answers
7. Vyapar's own plan page. Vyapar is GST billing and inventory built for shops, traders and small manufacturers who bill from a... vyaparapp.in Tool · Pricing page · Starting Up Vyapar plans and pricing Vyapar In 6 answers
8. India-built HR and payroll used by small and mid-sized firms. The page lists Essential at ₹2,495 a month including 50 employees... greythr.com Tool · Pricing page · Starting Up greytHR pricing greytHR In 6 answers
9. A clean four-step walkthrough, register, list, ship via FBA or self-fulfil, get paid, that answers 'how does the mechanics... sell.amazon.in Article · D2C Learn How Amazon Global Selling Works Amazon India In 6 answers
10. A grounded look at the two things that actually break Indian brands going global, logistics and payments, and the... inc42.com Article · D2C How Indian D2C Brands Can Fix Cross-Border Pain Points To Enter New Markets Inc42 In 6 answers
11. The India-based way to ship cross-border with customs paperwork handled for you, relevant here because it bundles compliant... shiprocket.in Tool · D2C Shiprocket X, Cross-Border Shipping for eCommerce Businesses Shiprocket In 6 answers
12. Goes a level deeper into the mechanics that trip brands up, customs, duties, multi-currency, and how Managed Markets can handle... shopify.com Article · D2C Cross-Border Ecommerce: Tips for Selling in Foreign Markets Shopify In 6 answers
13. The most decision-grade, operator-built playbook we found, SKU-level data and city-by-city war stories across... DSG Consumer Partners Report · D2C Quick Commerce Playbook 2025: What's Driving Growth for Top D2C Brands DSG Consumer Partners x GobbleCube In 6 answers
14. A data-backed benchmark from 410M+ shipments across 6,000+ brands, the closest thing to an industry yardstick for where your... Unicommerce Report · D2C India D2C Report 2026: Operations, RTO & Growth Data Unicommerce In 6 answers
15. Straight from the source that actually runs the ranking algorithm, Google's own explanation of what makes a site eligible to... developers.google.com Article · D2C SEO Starter Guide: The Basics Google Search Central In 6 answers
16. The direct source for Wati's actual current India pricing tiers, check here before trusting a third-party pricing comparison... Wati Tool · D2C Wati Pricing | WhatsApp Business API Wati In 6 answers
17. Meta's own pricing documentation for the WhatsApp Business Platform, which is where any BSP's rates start. Meta for Developers Article · D2C Pricing on the WhatsApp Business Platform Meta In 6 answers
18. Interakt's WhatsApp and Instagram plans: Growth ₹2,799 a month and Advanced ₹3,799 a month plus taxes, with per-message rates... interakt.shop Tool · 4 min · D2C Interakt Pricing Interakt In 6 answers
19. The clearest single hour on how positioning, segmentation and personas differ and how they connect to the sales call. Dunford... Lenny's Podcast Podcast · ~60 min · GTM April Dunford on product positioning, segmentation, and optimizing your sales process April Dunford In 6 answers
20. Compares direct sales, channel and marketing-led entry for an Indian company going abroad, and makes the case that the US may... Inc42 Article · ~12 min read · GTM Indian SaaS And The Art Of Going From Local To Global Sandeep Chawda In 6 answers
21. Hila Qu built PLG at GitLab and scaled Acorns, and this is the rare free piece that maps the sales-led funnel against the... Lenny's Newsletter Article · 20 min read · GTM Five steps to starting your product-led growth motion Hila Qu In 6 answers
22. It defines time to value precisely enough to instrument: a start event, a value event, and the gap between them. The insistence... Amplitude Article · 12 min read · GTM What Is TTV: A Complete Guide to Time to Value Amplitude In 6 answers
23. The practical build guide: welcome screens, checklists, contextual tooltips, and where each one actually belongs. It also gives... Appcues Article · 15 min read · GTM In-app onboarding: A step-by-step guide for 2026 Jared DeLuca In 6 answers
24. First hand from the person who ran HubSpot's channel for a decade, with the four maturity stages and the argument that support,... SaaStr Article · 10 min read · GTM HubSpot's ex-VP of Channel Sales: How to Build The World's Best Channel Sales Program David Shepherd In 6 answers

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