Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Tossell built Makerpad, the best known no-code education community (later acquired by Zapier), so his orientation to the... Codecademy Blog Article · Starting Up Getting to know no-code with Makerpad's Ben Tossell Ben Tossell
2. Context on how far no-code has come and how seriously it is taken, from a major tech publication. It helps you see that... TechCrunch Article · Starting Up No-code Bubble raises $100M to make technical co-founders obsolete TechCrunch
3. DoorDash started as PaloAltoDelivery.com, a one-hour landing page with PDF menus and a phone number, and the founders... Startup Archive Article · 5 min read · Starting Up Stanley Tang: Three Lessons from the Founding of DoorDash Startup Archive
4. A clear, careful definition of the landing-page test from a respected product discovery teacher, including its real limits. It... Product Talk (Teresa Torres) Article · 6 min read · Starting Up Landing Page Test Teresa Torres
5. Maurya gives you a repeatable way to rank risk instead of guessing at it. He points you at the universal early risks (do these... LEANSTACK blog (Ash Maurya) Article · 10 min read · Starting Up How to Identify Your Riskiest Business Model Assumptions Ash Maurya
6. This is a concrete workshop method for exactly the ranking step in our answer. You list every desirability, viability, and... Strategyzer (David J. Bland) Article · 9 min read · Starting Up How Assumptions Mapping Can Focus Your Teams On Running Experiments That Matter David J. Bland
7. Savoia, a former Google innovation lead, makes the case that most ideas fail because they are the wrong 'it', not because they... Stanford eCorner ETL (Alberto Savoia) Video · 50 min · Starting Up Build the Right It (Pretotyping) Alberto Savoia
8. Cohen names the perfectionist's core bug: maximizing every decision when good enough would do. He gives you a rule for when to... A Smart Bear Essay · 12 min read · Starting Up Satisficing vs Maximizing Jason Cohen
9. Your short answer says polishing is often fear of the market's verdict, and this is the book about exactly that fear, which... stevenpressfield.com Book · 190 pages · Starting Up The War of Art Steven Pressfield
10. If you read one chapter, this is the core argument: doing less is a feature, not a compromise. It helps you strip your MVP down... Basecamp (37signals) Article · Starting Up Getting Real: Build Less Jason Fried, David Heinemeier Hansson
11. Twitter Lite is roughly 600KB over the wire versus a 23.5MB native install, and it grew engagement in emerging markets on flaky... web.dev (Google) Article · Starting Up Twitter Lite increases engagement and reduces data usage web.dev (Google)
12. If you decide the mobile web is your path, this free course teaches how to make it installable, work offline, and feel app like... web.dev (Google) Course · Starting Up Learn PWA web.dev (Google)
13. A concise checklist for making a web app feel native: cross browser, offline capable, responsive, and fast. Use it to judge... web.dev (Google) Article · Starting Up What makes a good Progressive Web App? web.dev (Google)
14. The neutral, vendor free reference on what a PWA is and can do, from the people who document the web. It helps you separate... MDN Web Docs (Mozilla) Article · Starting Up Progressive Web Apps (overview) MDN Web Docs (Mozilla)
15. The concrete how to for giving your web app a home screen icon without the app store, which removes most of the install... MDN Web Docs (Mozilla) Article · Starting Up Making PWAs installable MDN Web Docs (Mozilla)
16. Hard numbers on how much users resent being forced to install an app for something a web page could do. It quantifies the... Forbes Article · Starting Up 91% Of Us Hate Being Forced To Install Apps To Do Business John Koetsier
17. A hands on walkthrough of capturing events, from autocapture to naming custom events for the moments you care about. It is... PostHog Tutorials Article · Medium read · Starting Up Complete guide to event tracking PostHog Tutorials
18. A roundup of free tracking plan templates from Segment, Mixpanel, Amplitude, and others, so you do not start from a blank page.... Avo Template · Short read plus templates · Starting Up 9 Free Tracking Plan Templates from Mixpanel, Amplitude, Segment, and More Avo
19. The other product analytics tool named in our short answer, strong for event based funnels and retention once you know the... Mixpanel Tool · Starting Up Mixpanel Mixpanel
20. Winters scaled Grubhub, Pinterest, and Eventbrite, and here he talks plainly about liquidity, local versus global network... First Round Review Podcast · ~1 hr · Starting Up How to build and scale winning marketplaces (Casey Winters) Casey Winters
21. An Indian founder walks through building a two-sided marketplace in a fragmented local market, including how pairing software... The Neon Show Podcast · ~1 hr · Starting Up Building a SaaS-enabled marketplace for Indian manufacturers (Sourcewiz) Siddhartha Ahluwalia
22. Video · ~50 min · Starting Up Kunal Shah and Shailendra Singh on Business Models and Moats Kunal Shah
23. If you only read one piece on this question, make it this one. Caudill studies six real cases (Netscape, Basecamp, VS Code,... herbcaudill.com Essay · 25 min read · Starting Up Rewrite, refactor, or reinvent? Lessons from 6 software rewrite stories Herb Caudill
24. A short, blunt warning from the creator of Rails. DHH argues that rewriting a working application from scratch in one big bang... dhh.dk Article · 5 min read · Starting Up Thinking about The Big Rewrite? David Heinemeier Hansson

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