Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Condens's own pricing page: Lite from EUR 15 a month or EUR 165 a year for one contributor, with a 15-day trial. condens.io Tool · Starting Up Condens pricing Condens
- Instantly's own pricing page. The Growth outreach plan is $47 a month with unlimited email accounts and warm-up; lead-database... instantly.ai Tool · Starting Up Instantly pricing Instantly
- Smartlead's own pricing page. Base is $39 a month for 2,000 contacts and 6,000 sends; Pro is $94 a month. smartlead.ai Tool · Starting Up Smartlead pricing Smartlead
- Lemlist's own pricing page. The Email plan is $55 a month billed yearly ($69 monthly) for up to 50,000 emails a month;... lemlist.com Tool · Starting Up lemlist pricing lemlist
- Woodpecker's own pricing page, which shows rupee prices from India. Email outreach starts at Rs 3,700 a month and the email... woodpecker.co Tool · Starting Up Woodpecker pricing Woodpecker
- Google's public record of ads by advertiser across Search, YouTube and Display, searchable by company name. adstransparency.google.com Tool · Starting Up Google Ads Transparency Center Google
- The archive of past versions of websites. Compare a competitor's homepage and pricing page over time to see how their... web.archive.org Tool · Starting Up Internet Archive Wayback Machine Internet Archive
- WhatsApp's own help page on Communities: topic-based groups under one community, with admin announcements that reach every member. whatsapp.com Article · Starting Up About communities WhatsApp
- Discord's page for running a community server: channels, roles, events and moderation tools, free to set up. discord.com Tool · Starting Up Discord for communities Discord
- Skool's own pricing page: Hobby $9 a month and Pro $99 a month, both with unlimited members and courses. skool.com Tool · Starting Up Skool pricing Skool
- Instagram's free phone editor, ranked No. 1 in Photo and Video on India's App Store today, built for Reels and Shorts. apps.apple.com Tool · Starting Up Edits: Video Editor (App Store India) Instagram
- The same free editor on Android, with more than 100 million downloads. play.google.com Tool · Starting Up Edits: Video Editor (Google Play) Instagram
- Adobe's free phone editor for Shorts and Reels, with no ads or watermarks, also on Android. apps.apple.com Tool · Starting Up Adobe Premiere AI Video Editor (App Store India) Adobe
- A free multi-track phone editor with no watermark, No. 2 in Photo and Video on India's App Store, with a Mac version too. apps.apple.com Tool · Starting Up VN: Photo and Video Editor (App Store India) Ubiquiti Labs
- One of the most downloaded editors in India, with more than 500 million installs on Android, for quick trims, music and text on... play.google.com Tool · Starting Up InShot: Video Editor (Google Play) InShot
- Apple's free editor for the Mac, also on iPhone and iPad, the simplest way to cut and title a video on Apple devices. apps.apple.com Tool · Starting Up iMovie (Mac App Store India) Apple
- Apple's professional editor for Macs with Apple silicon, a one-time purchase of ₹29,900 on India's Mac App Store, and part of... apps.apple.com Tool · Starting Up Final Cut Pro (Mac App Store India) Apple
- The professional standard on Windows and Mac, priced in rupees with GST on Adobe's India page, with a seven-day free trial. adobe.com Tool · Starting Up Adobe Premiere (India) Adobe
- A tester who put more than 90 editors through their paces for this update picks Premiere as the best professional editor,... zapier.com Article · Starting Up The best video editing software in 2026 Tim Brookes
- Hosted WordPress, the blogging and website platform behind a large share of the web. The page lists Personal at US$4 a month... wordpress.com Tool · Starting Up WordPress.com pricing Automattic
- FlutterFlow is a visual builder for native mobile apps that go to the App Store and Google Play. The page lists a free plan to... flutterflow.io Tool · Starting Up FlutterFlow pricing FlutterFlow
- An Indian creator platform for courses, communities and cohorts. The page lists Basic with zero fixed fee and 10% commission... tagmango.com Tool · Starting Up TagMango pricing TagMango
- A step-by-step guide from a course platform on choosing a topic, validating demand, outlining, recording and launching a course. teachable.com Article · 20 min · Starting Up How to create an online course Teachable
- The original Business Model Canvas from Strategyzer, the firm of its creator Alexander Osterwalder, with the official template... strategyzer.com Template · Starting Up The Business Model Canvas (official template) Strategyzer
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →