Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
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Video · ~2 min · Starting Up
Business Model Canvas Explained
Strategyzer
- The book that introduced the canvas, co-created by 470 practitioners from 45 countries, with worked examples of business models... strategyzer.com Book · Starting Up Business Model Generation Alexander Osterwalder and Yves Pigneur
- A current Indian guide that goes clause by clause through an SHA (reserved matters, ROFR and ROFO, drag-along and tag-along,... lawsikho.com Article · 30 min · Starting Up Shareholders Agreement (SHA): Clauses and Guide 2026 LawSikho
- A legal commentary on why Indian courts have refused to enforce SHA restrictions against a company when they were not written... indiacorplaw.in Essay · Starting Up Shareholders' Agreements: Clauses and Enforceability IndiaCorpLaw
- Molly Graham, who scaled teams at Facebook, on what changes for founders and early employees as a company grows: handing off... review.firstround.com Article · 15 min · Starting Up Give Away Your Legos and Other Commandments for Scaling Startups Molly Graham
- Elad Gil's handbook for the stage after product-market fit, free to read online: hiring executives, managing a board,... growth.eladgil.com Book · Starting Up High Growth Handbook Elad Gil
- Reid Hoffman's case for prioritising speed over efficiency when a market is winner-takes-most, and the costs that choice brings. hbr.org Article · 15 min · Starting Up Blitzscaling Reid Hoffman
- Verne Harnish's practical system for growing a company on four decisions: people, strategy, execution and cash, with one-page... scalingup.com Book · Starting Up Scaling Up Verne Harnish
- A plain guide to what a cap table tracks, how to read one, spreadsheet versus software, how it differs from a balance sheet,... pulley.com Article · 15 min · Starting Up What is a cap table? Pulley
- A startup law firm on when a company should move its cap table from a spreadsheet to a platform, and what to look for in one. cooleygo.com Article · Starting Up Choosing the Right Cap Table Platform Cooley GO
- Awfis is one of India's largest coworking chains. Its day pass page puts the price at about Rs 300 to Rs 500 a day depending on... awfis.com Tool · Starting Up Awfis day pass Awfis
- A monthly membership that lets you work from any WeWork India centre. The page lists ₹11,999 a month, or ₹10,199 a month on a... wework.co.in Tool · Starting Up WeWork India All Access WeWork India
- A marketplace for booking coworking desks, day passes and meeting spaces across Indian cities without brokerage, useful for... gofloaters.com Tool · Starting Up GoFloaters GoFloaters
- A coworking network known for its community events and member perks, in several Indian cities. 91springboard.com Tool · Starting Up 91springboard 91springboard
- Zoho's step-by-step help for proving you own your domain by adding a TXT or CNAME record at your registrar, the first step of... zoho.com Article · 5 min · Starting Up Zoho Mail: domain verification Zoho
- How to add the SPF record that tells other mail servers Zoho is allowed to send for your domain, so your mail is not marked as... zoho.com Article · 5 min · Starting Up Zoho Mail: SPF configuration Zoho
- A pricing guide built from verified client reviews of development firms. Its 2026 figures put custom software development in... clutch.co Article · Starting Up Software Development Pricing Guide Clutch
- The regulator that registers every insurer and insurance intermediary in India, and publishes the registration regulations,... irdai.gov.in Tool · Starting Up Insurance Regulatory and Development Authority of India (IRDAI) IRDAI
- PRS's neutral summary of the 2025 insurance law: foreign investment in Indian insurers raised from 74% to 100%, foreign... prsindia.org Article · Starting Up The Sabka Bima Sabki Raksha (Amendment of Insurance Laws) Bill, 2025 PRS Legislative Research
- A section-by-section note on the Act, notified on 21 December 2025, including the FEMA changes effective 2 May 2026 that let... vinodkothari.com Article · Starting Up The Sabka Bima Sabki Raksha Insurance Act: the 2047 vision in action Vinod Kothari Consultants
- An explainer on what the 2025 law leaves out: no composite licence (a life insurer still cannot sell non-life insurance), and... vajiramandravi.com Article · Starting Up New Insurance Bill 2025 Explained Vajiram and Ravi
- The brokers' association's walk-through of the broker regulations: capital of ₹75 lakh for a direct broker (₹4 crore... ibai.org Article · Starting Up IRDAI (Insurance Brokers) Regulations, 2018: an overview Insurance Brokers Association of India
- IRDAI's public lists of licensed brokers, corporate agents, web aggregators and other intermediaries, the quickest way to see... policyholder.gov.in Tool · Starting Up List of insurance brokers (IRDAI) IRDAI
- The government's statement that the MCA charges no fee to incorporate any company with authorised capital up to ₹15 lakh, under... pib.gov.in Article · Starting Up Zero fee for incorporating companies with authorised capital up to Rs 15 lakh Ministry of Corporate Affairs (PIB)
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →