Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · ~2 min · Starting Up Business Model Canvas Explained Strategyzer
  2. The book that introduced the canvas, co-created by 470 practitioners from 45 countries, with worked examples of business models... strategyzer.com Book · Starting Up Business Model Generation Alexander Osterwalder and Yves Pigneur
  3. A current Indian guide that goes clause by clause through an SHA (reserved matters, ROFR and ROFO, drag-along and tag-along,... lawsikho.com Article · 30 min · Starting Up Shareholders Agreement (SHA): Clauses and Guide 2026 LawSikho
  4. A legal commentary on why Indian courts have refused to enforce SHA restrictions against a company when they were not written... indiacorplaw.in Essay · Starting Up Shareholders' Agreements: Clauses and Enforceability IndiaCorpLaw
  5. Molly Graham, who scaled teams at Facebook, on what changes for founders and early employees as a company grows: handing off... review.firstround.com Article · 15 min · Starting Up Give Away Your Legos and Other Commandments for Scaling Startups Molly Graham
  6. Elad Gil's handbook for the stage after product-market fit, free to read online: hiring executives, managing a board,... growth.eladgil.com Book · Starting Up High Growth Handbook Elad Gil
  7. Reid Hoffman's case for prioritising speed over efficiency when a market is winner-takes-most, and the costs that choice brings. hbr.org Article · 15 min · Starting Up Blitzscaling Reid Hoffman
  8. Verne Harnish's practical system for growing a company on four decisions: people, strategy, execution and cash, with one-page... scalingup.com Book · Starting Up Scaling Up Verne Harnish
  9. A plain guide to what a cap table tracks, how to read one, spreadsheet versus software, how it differs from a balance sheet,... pulley.com Article · 15 min · Starting Up What is a cap table? Pulley
  10. A startup law firm on when a company should move its cap table from a spreadsheet to a platform, and what to look for in one. cooleygo.com Article · Starting Up Choosing the Right Cap Table Platform Cooley GO
  11. Awfis is one of India's largest coworking chains. Its day pass page puts the price at about Rs 300 to Rs 500 a day depending on... awfis.com Tool · Starting Up Awfis day pass Awfis
  12. A monthly membership that lets you work from any WeWork India centre. The page lists ₹11,999 a month, or ₹10,199 a month on a... wework.co.in Tool · Starting Up WeWork India All Access WeWork India
  13. A marketplace for booking coworking desks, day passes and meeting spaces across Indian cities without brokerage, useful for... gofloaters.com Tool · Starting Up GoFloaters GoFloaters
  14. A coworking network known for its community events and member perks, in several Indian cities. 91springboard.com Tool · Starting Up 91springboard 91springboard
  15. Zoho's step-by-step help for proving you own your domain by adding a TXT or CNAME record at your registrar, the first step of... zoho.com Article · 5 min · Starting Up Zoho Mail: domain verification Zoho
  16. How to add the SPF record that tells other mail servers Zoho is allowed to send for your domain, so your mail is not marked as... zoho.com Article · 5 min · Starting Up Zoho Mail: SPF configuration Zoho
  17. A pricing guide built from verified client reviews of development firms. Its 2026 figures put custom software development in... clutch.co Article · Starting Up Software Development Pricing Guide Clutch
  18. The regulator that registers every insurer and insurance intermediary in India, and publishes the registration regulations,... irdai.gov.in Tool · Starting Up Insurance Regulatory and Development Authority of India (IRDAI) IRDAI
  19. PRS's neutral summary of the 2025 insurance law: foreign investment in Indian insurers raised from 74% to 100%, foreign... prsindia.org Article · Starting Up The Sabka Bima Sabki Raksha (Amendment of Insurance Laws) Bill, 2025 PRS Legislative Research
  20. A section-by-section note on the Act, notified on 21 December 2025, including the FEMA changes effective 2 May 2026 that let... vinodkothari.com Article · Starting Up The Sabka Bima Sabki Raksha Insurance Act: the 2047 vision in action Vinod Kothari Consultants
  21. An explainer on what the 2025 law leaves out: no composite licence (a life insurer still cannot sell non-life insurance), and... vajiramandravi.com Article · Starting Up New Insurance Bill 2025 Explained Vajiram and Ravi
  22. The brokers' association's walk-through of the broker regulations: capital of ₹75 lakh for a direct broker (₹4 crore... ibai.org Article · Starting Up IRDAI (Insurance Brokers) Regulations, 2018: an overview Insurance Brokers Association of India
  23. IRDAI's public lists of licensed brokers, corporate agents, web aggregators and other intermediaries, the quickest way to see... policyholder.gov.in Tool · Starting Up List of insurance brokers (IRDAI) IRDAI
  24. The government's statement that the MCA charges no fee to incorporate any company with authorised capital up to ₹15 lakh, under... pib.gov.in Article · Starting Up Zero fee for incorporating companies with authorised capital up to Rs 15 lakh Ministry of Corporate Affairs (PIB)

Show the next 24

The hubs

eChai Partner Brands The partnership →