Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Zapier's tested roundup of ways to build an AI chatbot for a website or support, from no-code builders to agents on a helpdesk. zapier.com Article · Starting Up The best AI chatbot builders Harry Guinness, Zapier
- A simple booking page sold as a one-time $29 lifetime deal on AppSumo, with Stripe and PayPal payments, calendar sync with... tidycal.com Tool · Starting Up TidyCal TidyCal
- A June 2026 comparison: Microsoft Bookings is included in Microsoft 365, which starts at $7.20 per user a month, and suits... zapier.com Article · 9 min read · Starting Up Microsoft Bookings vs. Calendly Ryan Kane, Zapier
- Zapier's October 2026 roundup of scheduling tools, with the advice to check whether Google, Microsoft or Zoom already gives you... zapier.com Article · 15 min read · Starting Up The best meeting scheduler apps Miguel Rebelo, Zapier
- Fresha's pricing as shown in India. The subscription is listed as free for one-person businesses and teams; text and WhatsApp... fresha.com Tool · Starting Up Fresha pricing Fresha
- Setmore's plans. Free covers up to 4 users with unlimited appointments; Pro is $5 per user a month billed yearly ($12 monthly).... setmore.com Tool · Starting Up Setmore pricing Setmore
- Practo's page for doctors, clinics and hospitals. A Practo Prime subscription adds the Book feature so patients can book... practo.com Tool · Starting Up Practo for providers Practo
- Zapier's April 2026 comparison of booking software for businesses, including Setmore's free plan for up to 4 team members and... zapier.com Article · 15 min read · Starting Up The best appointment scheduling apps Kiera Abbamonte, Zapier
- Exotel's own price list for its cloud business phone, in rupees: Dabbler is ₹9,999 for 5 months with 3 agents, one virtual... exotel.com Tool · Starting Up Exotel business phone system pricing Exotel
- MyOperator's own pricing page for its calls-plus-WhatsApp platform: Sedan at ₹5,000 a month for 10 users with unlimited in and... myoperator.com Tool · Starting Up MyOperator plans and pricing MyOperator
- RingCentral's own plan page for its cloud phone, meetings and chat app, priced in US dollars: Core is $20 a user a month paid... ringcentral.com Tool · Starting Up RingCentral business phone pricing RingCentral
- Jobber's own pricing for its software for home-service and field-service businesses: quotes, scheduling, invoicing and... getjobber.com Tool · Starting Up Jobber pricing Jobber
- Housecall Pro's own price page for scheduling, dispatch, estimates and invoicing for US home-service trades: the Basic plan is... housecallpro.com Tool · Starting Up Housecall Pro pricing Housecall Pro
- Zoho's own pricing for Zoho FSM, field service management priced by appointments a month: free for 30 appointments, and... zoho.com Tool · Starting Up Zoho FSM pricing Zoho
- ServiceTitan's packages page: per-technician pricing on request for its Essentials and The Works packages, covering dispatch,... servicetitan.com Tool · Starting Up ServiceTitan pricing ServiceTitan
- Zoho's own pricing for Zoho Sign, shown in rupees for India: a free plan for one user with 5 envelopes a month, Standard at... zoho.com Tool · Starting Up Zoho Sign pricing Zoho
- Adobe's free browser tool for adding your own signature to a PDF: no trial and no expiry, though requesting signatures from... adobe.com Tool · Starting Up Sign PDF online free (Adobe Acrobat) Adobe
- Dropbox's pricing for Dropbox Sign (formerly HelloSign): Essentials for one person is $15 a month billed yearly ($180 a year),... sign.dropbox.com Tool · Starting Up Dropbox Sign pricing Dropbox
- Docusign's summary of how the Information Technology Act 2000, the Indian Contract Act and the stamp acts treat electronic... docusign.com Article · Starting Up eSignature legality in India Docusign
- The government's own page on eSign, the online electronic signature service run by licensed Certifying Authorities, where a... cca.gov.in Article · Starting Up eSign: Online Electronic Signature Service Controller of Certifying Authorities, Government of India
- KonfHub's own fees for its Indian event ticketing platform: free for events with only free tickets (up to 100 registrations),... konfhub.com Tool · Starting Up KonfHub pricing KonfHub
- Luma's own pricing for its event pages and calendars: free with unlimited events and guests, reminders by email, SMS and... luma.com Tool · Starting Up Luma pricing Luma
- Zoho's own pricing for Zoho Backstage, conference software with 0% commission ticketing: free for 100 attendees an event, and... zoho.com Tool · Starting Up Zoho Backstage pricing Zoho
- Eventbrite's own fee page (US prices): no fees for free events, and paid tickets carry a 3.7% plus $1.79 service fee per ticket... eventbrite.com Tool · Starting Up Eventbrite organizer pricing Eventbrite
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →