Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Good macro grounding on how fast the channel scaled and how the platforms themselves are chasing profitability, context that... YourStory Article · D2C In 2024, Quick Commerce Boomed, Players Now Eye Profitability YourStory
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Video · D2C
How to Sell on Zepto/Blinkit: Connecting With the Category Team for Fast Approval
YouTube (D2C practitioner)
- A structured, step-by-step playbook rather than a list of horror stories, the closest thing to a checklist you can actually... Impressico Digital Article · D2C Crisis Management for Brands: A Playbook for Handling Online PR Crises Impressico Digital
- A round-up of real, recent crisis situations across brands, useful for pattern-matching your own situation against what's... Media Minefield Article · D2C Top Crisis Communication Situations of 2025 Media Minefield
- Pairs well-handled and badly-handled crises side by side, which makes the tone difference between 'accountable' and 'defensive'... Prezly Article · D2C 7 PR Crisis Management Examples (The Best... AND the Worst!) Prezly
- A sharply critical, real Indian D2C case study covering how founder public responses to viral backlash (including a defensive... Inventiva Article · D2C Mamaearth IPO: How Founders Used Motherhood Emotions, White-Labeled Products, and Marketing Burn Inventiva
- Covers how a strong influencer-first Indian beauty brand's growth strategy interacts with reputational risk and margin... MarkHub24 Article · D2C D2C Brand Building in India: The Sugar Cosmetics Playbook MarkHub24
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Video · D2C
Mamaearth Founder On Why Most D2C Brands Don't Manufacture Themselves
YouTube
- The clearest map of which Indian regulator (Consumer Protection Act/CCPA, BIS, or CDSCO) actually governs a recall depending on... Krono Article · D2C Product Recall Procedures in India: Consumer Protection Act, BIS, and CDSCO Krono
- The official government reference for BIS-regulated product recalls, the primary source for founders whose products fall under... BIS Tool · D2C Public Alert for Product Recall on Account of Non-Conformity of Product Bureau of Indian Standards
- Focuses specifically on the customer-facing communication side of a recall, what to say and through which channels, as a... Recall InfoLink Article · D2C 8 Tips for Better Consumer Communication During a Product Recall Recall InfoLink
- Explains review bombing as a distinct phenomenon from genuine negative reviews, with a response framework that avoids the... Blue Ocean Global Technology Article · D2C Review Bombing | Causes, Effects, and Solutions for Brands Blue Ocean Global Technology
- A practical comparison of social listening tools by budget tier, useful for a D2C founder deciding between an affordable option... Brand24 Article · D2C The 20 Best Social Listening Tools for 2026 Brand24
- Covers the marketing/communications side of a recall specifically, including how AI tools now help generate multi-channel,... Market IA Article · D2C Product Recall: The Complete Guide for Marketers in 2026 Market IA
- A legal-practitioner-level explainer of the CCPA's recall powers and the consumer-complaint process, useful for understanding... Legal Service India Article · D2C Consumer Protection Act 2019 in India: Rights of Consumers, Complaints, CCPA & Legal Remedies Legal Service India
- Explains exactly why last-click, single-platform attribution double-counts sales across Meta and Google, and what a multi-touch... Triple Whale Article · D2C Your Guide to Multi-Channel Attribution: How It Works and When to Use It Triple Whale
- The clearest explanation of incrementality testing available, with practical guidance on running a geo holdout test yourself... Triple Whale Article · D2C What Is Incrementality Testing? The Ultimate Guide for Modern Marketers Triple Whale
- Names the specific dashboard and metric stack Indian D2C brands actually use day to day, useful for founders deciding what to... FireAI Article · D2C D2C Analytics India: What Top Brands Actually Track FireAI
- Ties CAC and ROAS back to contribution margin in one framework, which is the missing link that stops founders from optimising a... Fairview Article · D2C D2C Metrics 2026: CAC, LTV, ROAS & Contribution Margin Fairview
- Explains how AI/ML risk models actually score orders and get sharper with data, useful for a founder deciding whether an... GoKwik Blog Article · D2C Backed By Data, Driven by AI: Manage Return To Origin With GoKwik GoKwik
- The best single explainer on partial COD, collecting a small upfront token to cover shipping and filter low-intent buyers. It's... GoKwik Blog Article · D2C Partial Cash On Delivery (Partial COD): Your Tool To Uplift Prepaid Conversions Suhag Vamja
- A tactical menu of ways to nudge Indian shoppers off COD, discounts, exclusive shipping, more gateways, EMI and split payments.... GoKwik Blog Article · D2C How To Increase Prepaid Order Conversions In A Country That Loves COD? Suhag Vamja
- A no-nonsense checklist of RTO-reduction moves specific to COD from India's most-used shipping aggregator, verification, clear... Shiprocket Blog Article · D2C Strategies for Reducing Return to Origin in COD Orders Shiprocket
- Maps RTO back to its root causes, bad addresses, unavailable customers, damage, wrong items, post-ship cancellations, so you... Shiprocket Blog Article · D2C How to Reduce RTO in eCommerce: Causes & Solutions Shiprocket
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →