Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Good macro grounding on how fast the channel scaled and how the platforms themselves are chasing profitability, context that... YourStory Article · D2C In 2024, Quick Commerce Boomed, Players Now Eye Profitability YourStory
  2. Video · D2C How to Sell on Zepto/Blinkit: Connecting With the Category Team for Fast Approval YouTube (D2C practitioner)
  3. A structured, step-by-step playbook rather than a list of horror stories, the closest thing to a checklist you can actually... Impressico Digital Article · D2C Crisis Management for Brands: A Playbook for Handling Online PR Crises Impressico Digital
  4. A round-up of real, recent crisis situations across brands, useful for pattern-matching your own situation against what's... Media Minefield Article · D2C Top Crisis Communication Situations of 2025 Media Minefield
  5. Pairs well-handled and badly-handled crises side by side, which makes the tone difference between 'accountable' and 'defensive'... Prezly Article · D2C 7 PR Crisis Management Examples (The Best... AND the Worst!) Prezly
  6. A sharply critical, real Indian D2C case study covering how founder public responses to viral backlash (including a defensive... Inventiva Article · D2C Mamaearth IPO: How Founders Used Motherhood Emotions, White-Labeled Products, and Marketing Burn Inventiva
  7. Covers how a strong influencer-first Indian beauty brand's growth strategy interacts with reputational risk and margin... MarkHub24 Article · D2C D2C Brand Building in India: The Sugar Cosmetics Playbook MarkHub24
  8. Video · D2C Mamaearth Founder On Why Most D2C Brands Don't Manufacture Themselves YouTube
  9. The clearest map of which Indian regulator (Consumer Protection Act/CCPA, BIS, or CDSCO) actually governs a recall depending on... Krono Article · D2C Product Recall Procedures in India: Consumer Protection Act, BIS, and CDSCO Krono
  10. The official government reference for BIS-regulated product recalls, the primary source for founders whose products fall under... BIS Tool · D2C Public Alert for Product Recall on Account of Non-Conformity of Product Bureau of Indian Standards
  11. Focuses specifically on the customer-facing communication side of a recall, what to say and through which channels, as a... Recall InfoLink Article · D2C 8 Tips for Better Consumer Communication During a Product Recall Recall InfoLink
  12. Explains review bombing as a distinct phenomenon from genuine negative reviews, with a response framework that avoids the... Blue Ocean Global Technology Article · D2C Review Bombing | Causes, Effects, and Solutions for Brands Blue Ocean Global Technology
  13. A practical comparison of social listening tools by budget tier, useful for a D2C founder deciding between an affordable option... Brand24 Article · D2C The 20 Best Social Listening Tools for 2026 Brand24
  14. Covers the marketing/communications side of a recall specifically, including how AI tools now help generate multi-channel,... Market IA Article · D2C Product Recall: The Complete Guide for Marketers in 2026 Market IA
  15. A legal-practitioner-level explainer of the CCPA's recall powers and the consumer-complaint process, useful for understanding... Legal Service India Article · D2C Consumer Protection Act 2019 in India: Rights of Consumers, Complaints, CCPA & Legal Remedies Legal Service India
  16. Explains exactly why last-click, single-platform attribution double-counts sales across Meta and Google, and what a multi-touch... Triple Whale Article · D2C Your Guide to Multi-Channel Attribution: How It Works and When to Use It Triple Whale
  17. The clearest explanation of incrementality testing available, with practical guidance on running a geo holdout test yourself... Triple Whale Article · D2C What Is Incrementality Testing? The Ultimate Guide for Modern Marketers Triple Whale
  18. Names the specific dashboard and metric stack Indian D2C brands actually use day to day, useful for founders deciding what to... FireAI Article · D2C D2C Analytics India: What Top Brands Actually Track FireAI
  19. Ties CAC and ROAS back to contribution margin in one framework, which is the missing link that stops founders from optimising a... Fairview Article · D2C D2C Metrics 2026: CAC, LTV, ROAS & Contribution Margin Fairview
  20. Explains how AI/ML risk models actually score orders and get sharper with data, useful for a founder deciding whether an... GoKwik Blog Article · D2C Backed By Data, Driven by AI: Manage Return To Origin With GoKwik GoKwik
  21. The best single explainer on partial COD, collecting a small upfront token to cover shipping and filter low-intent buyers. It's... GoKwik Blog Article · D2C Partial Cash On Delivery (Partial COD): Your Tool To Uplift Prepaid Conversions Suhag Vamja
  22. A tactical menu of ways to nudge Indian shoppers off COD, discounts, exclusive shipping, more gateways, EMI and split payments.... GoKwik Blog Article · D2C How To Increase Prepaid Order Conversions In A Country That Loves COD? Suhag Vamja
  23. A no-nonsense checklist of RTO-reduction moves specific to COD from India's most-used shipping aggregator, verification, clear... Shiprocket Blog Article · D2C Strategies for Reducing Return to Origin in COD Orders Shiprocket
  24. Maps RTO back to its root causes, bad addresses, unavailable customers, damage, wrong items, post-ship cancellations, so you... Shiprocket Blog Article · D2C How to Reduce RTO in eCommerce: Causes & Solutions Shiprocket

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