Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Education is the distribution channel, and this is written by the person who built it, with the actual scale: certification... Z-Connect by Zerodha Article · About 6 min read · GTM Zerodha Varsity in 2023 Karthik Rangappa
  2. The thesis proved in the profit and loss: 47 crore rupees of advertising against 8,847 crore of revenue, roughly half a... Entrackr Article · About 4 min read · GTM Zerodha cash reserve stands at Rs 22,679 Cr in FY25 Kunal Manchanada
  3. The mechanics with numbers attached: Website Grader evaluating over 4 million sites, the blog driving 20 percent of organic... GrowthHackers Article · About 20 min read · GTM How HubSpot Grew a Billion Dollar B2B Growth Engine Morgan Brown
  4. The primary source for the free tool tactic, from February 2007, stating outright that it was built to generate buzz, organic... HubSpot Article · About 3 min read · GTM Website Grader Evaluates Over 1 Million URLs! Pamela Vaughan
  5. The clearest statement of the partner posture that got them their early distribution: complement Stripe, Braintree and PayPal... SaaStock Article · About 8 min read · GTM AMA with Krish Subramanian, CEO of Chargebee Alex Theuma
  6. The outside view of the same years, useful for sanity checking how long the search for product market fit really took before... Contrary Research Report · Long report · GTM Chargebee Business Breakdown & Founding Story Contrary Research
  7. The best source on stopping the two motions fighting, with real penetration triggers and named cases where it went wrong,... Andreessen Horowitz Article · About 15 min read · GTM The "$20M to $500M" Question: Adding Top Down Sales Sarah Wang and David George
  8. It states the anti-conflict thesis directly: bottom up usage is what generates top down pipeline, so the two motions feed each... Bessemer Venture Partners Article · About 14 min read · GTM Introducing enterprise sales to a product-led growth organization Janelle Teng and Elliott Robinson
  9. Video · Long-form interview · GTM Every Lesson From Scaling Datadog to $40B Olivier Pomel
  10. The full verbatim memo, dated 31 July 2013 and sent two weeks before the preview release. Read the primary text rather than the... alexanderjarvis.com Article · About 10 min read · GTM We Don't Sell Saddles Here memo from Slack Stewart Butterfield
  11. Video · Reading of the memo · GTM The Founders' List: Slack's Internal Memo 'We Don't Sell Saddles Here' (Famous Memos) Stewart Butterfield
  12. Video · Podcast episode · GTM 76. How Slack is Generating $600MM With a Bottom-Up Approach w/ Kevin Egan at Slack Kevin Egan
  13. Video · About 1 hr 21 min · GTM Lessons from scaling Stripe | Claire Hughes Johnson (ex-COO of Stripe) Claire Hughes Johnson
  14. Six questions you can run against your own org today, with the real Stripe artifacts behind them: the operating principles, the... First Round Review Article · About 10 min read · GTM To Grow Faster, Hit Pause, and Ask These Questions from Stripe's COO First Round Review
  15. Where the widely copied Working with Claire guide comes from, plus her two document planning hierarchy of multi-year charters... High Growth Handbook Article · About 15 min read · GTM Decision-Making and Managing Executives: An Interview with Claire Hughes Johnson Elad Gil
  16. Video · 8 min · GTM The Earlier, the Better: How Customer Success Compounds Your Growth | @churnzero CCO Alli Tiscornia Alli Tiscornia
  17. Podcast · 83 min · GTM 60-min Customer Success Masterclass by Harsh Sanklesha Harsh Sanklesha
  18. Podcast · 21 min · GTM Client Onboarding and Implementation | CS Community India Podcast Series #3 As Far As I Know
  19. Video · 57 min · GTM Webinar: How to configure the perfect Customer Health Score for your B2B SaaS CustomerSuccessBox
  20. Podcast · 16 min · GTM How to make QBRs interesting? CS Community India Podcast Series #2 As Far As I Know
  21. Video · 6 min · GTM How to Reduce SaaS Churn by Identifying At-Risk Customers Early CSM Practice
  22. Podcast · 54 min · GTM Customer Success Programs at Iterable & AutogenAI with Eloise Salisbury Eloise Salisbury
  23. Podcast · 8 min · GTM Should CSMs have CSQL quotas? CS Community India Podcast Series #1 As Far As I Know
  24. Video · 59 min · GTM 5 steps to fix your sales to customer success handoff | Front & Guru Front

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms