Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Levels built profitable products almost entirely by himself, and this handbook is his blunt account of how a solo maker ships,... readmake.com Book · Digital handbook · Starting Up MAKE: The Indie Maker Blueprint Pieter Levels In 3 answers
2. This is the submissions layer. Tally gives you unlimited forms and responses for free, so people can add themselves to your... Tally Tool · Starting Up Tally Tally In 3 answers
3. Levels has shipped dozens of profitable products almost entirely solo, using deliberately simple tools plus AI, and he talks in... Lex Fridman Podcast #440 Podcast · 3h 43m · Starting Up Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life Lex Fridman and Pieter Levels In 3 answers
4. You only need one automation tool to sync your source of truth outward, and this helps you choose without trying both. It lays... Softr Article · 10 min read · Starting Up Make vs Zapier: which automation platform to pick Softr In 3 answers
5. Blank's core idea, get out of the building, is the discipline that lets a non-technical founder create real value before... steveblank.com Article · Starting Up Customer Development: Get Out of the Building Steve Blank In 3 answers
6. A deep, practitioner heavy set of guides from operators who built strong technical teams from scratch, useful once you commit... First Round Review Article · long read · Starting Up Hiring engineers First Round Review In 3 answers
7. This is the founding text on interviewing programmers, written by someone who actually ran a software company. It argues you... Joel on Software Essay · Long read · Starting Up The Guerrilla Guide to Interviewing (version 3.0) Joel Spolsky In 3 answers
8. This is the operational how-to behind our short answer: how to run a paid, job-representative trial, drawing on how Linear,... Lenny's Newsletter Article · Medium read · Starting Up Adding a work trial to your interview process Lenny Rachitsky In 3 answers
9. Amazon's trick is to write the customer facing press release and FAQ before building anything, which forces you to describe the... Working Backwards (Colin Bryar and Bill Carr) Article · 12 min read · Starting Up The Amazon Working Backwards PR/FAQ Process Colin Bryar and Bill Carr In 3 answers
10. Once you have described a feature, acceptance criteria is how you say what done means so you and the developer agree before... Atlassian Article · 9 min read · Starting Up What is Acceptance Criteria? Definition, Examples, and Tips Atlassian In 3 answers
11. The companion conversation, focused on how Zerodha actually built its engineering team in the Indian market, from first hires... Software Misadventures Podcast · 1 hr 15 min · Starting Up Kailash Nadh on Building the Tech Team at Zerodha Software Misadventures In 3 answers
12. Video · 44 min · Starting Up Refactoring UI (CSS Day 2019 talk) Steve Schoger In 3 answers
13. A short, illustrated checklist of rules that are safe to follow when you have no design intuition yet. Never use pure black or... anthonyhobday.com Article · 15 min read · Starting Up Visual design rules you can safely follow every time Anthony Hobday In 3 answers
14. A two minute explanation of one of the most practical rules for founders: users spend nearly all their time on other apps, so... Nielsen Norman Group Video · 2 min · Starting Up Jakob's Law of Internet User Experience (video) Jakob Nielsen In 3 answers
15. The practical answer to a crowded screen: show the few things most people need first, and tuck the advanced options behind a... Nielsen Norman Group Article · 8 min read · Starting Up Progressive Disclosure Jakob Nielsen In 3 answers
16. This is the technique that turns watching into understanding. Ask users to narrate their thoughts while they work, and their... Nielsen Norman Group Article · ~6 min read · Starting Up Thinking Aloud: The #1 Usability Tool Jakob Nielsen In 3 answers
17. Video · 18 minutes · Starting Up Design for Startups (Part 1) Garry Tan In 3 answers
18. Zerodha built one of India's most used products with a tiny team and a stubborn focus on simplicity over polish. Kamath's view... Inc42 Article · 15 minute read · Starting Up Instincts, People and Vision: Nithin Kamath on Zerodha's Product Secrets Inc42 In 3 answers
19. A crisp, opinionated set of principles for building software: work in cycles, say no to busy work, keep momentum, and let the... Linear Tool · Reference site · Starting Up Linear Method: Practices for building Linear In 3 answers
20. The Basecamp founders make the case that yes is cheap in the moment and expensive for years, so no should be your default... REWORK (37signals) Podcast · 24 min · Starting Up Say No by Default Jason Fried and David Heinemeier Hansson In 3 answers
21. Chopra bootstrapped Wingify to a large exit from India after first failing by building an everything tool nobody asked for. He... The Neon Show Podcast · 60 min · Starting Up How To Build A Successful Startup In India ft Paras Chopra Siddhartha Ahluwalia and Paras Chopra In 3 answers
22. This is the concrete how-to for collecting problems on purpose. It walks through Amy Hoy's Sales Safari method, where you... O'Reilly (Scott Hurff) Article · About 12 min read · Starting Up How to Create Products People Want (Sales Safari) Scott Hurff In 3 answers
23. The Zerodha co-founder picks an industry, then asks the most basic first-principles questions until you understand how it... Nikhil Kamath Podcast · 60 to 120 min episodes · Starting Up WTF is with Nikhil Kamath Nikhil Kamath In 3 answers
24. Intercom's Jobs-to-be-Done writing shows how to ask what customers are hiring your product to do, which forces you to describe... Intercom Article · ~short book, free · Starting Up Understanding Jobs-to-be-Done Des Traynor, Intercom In 3 answers

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