Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Zoho's mail and office suite from an Indian company. The Forever Free plan hosts email on one domain for up to 5 users;... zoho.com Tool · Pricing page · Starting Up Zoho Workplace pricing (India) Zoho In 3 answers
- The official fee schedule for trademark filing: TM-A costs ₹4,500 per class online for an individual, startup or small... ipindia.gov.in Article · Official fee schedule · Starting Up Trade Marks: forms and official fees (IP India) Office of the Controller General of Patents, Designs and Trade Marks In 3 answers
- A November 2025 guide with a free template, by a writer of hundreds of releases, covering headline, dateline, lead, quotes,... blog.hubspot.com Template · Guide and template · Starting Up How to write a press release (template and examples) HubSpot In 3 answers
- A guide to announcing a raise, including when to offer one reporter an exclusive and how embargoes work. techcrunch.com Article · Article · Starting Up How to announce a funding round TechCrunch In 3 answers
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Video · Video · Starting Up
How to Build Your First PR Campaign (Step-by-Step for Founders)
Visibility on Purpose
In 3 answers
- A current (July 2026) guide to starting a home tiffin or dabba service: the Rs 100-a-year FSSAI Registration is the one... calcguru.in Article · 10 min read · Starting Up Tiffin service in India 2026: what you legally need CalcGuru In 3 answers
- Riverside's plan page. Riverside records remote interviews in up to 4K video and audio from a browser, and has a free plan to... riverside.com Tool · Pricing page · Starting Up Riverside pricing Riverside In 3 answers
- An October 2026 explainer of when a service counts as an export under GST, how the Letter of Undertaking lets you invoice... calcguru.in Article · 12 min read · Starting Up Export of services and the LUT: zero-rating and refunds CalcGuru In 3 answers
- India's national drug regulator under the Drugs and Cosmetics Act 1940 and Rules 1945. It sets the rules; state licensing... cdsco.gov.in Article · Official site · Starting Up Central Drugs Standard Control Organisation (CDSCO) CDSCO In 3 answers
- Zoho's invoicing app, which its own pricing page lists at ₹0 for Indian businesses, forever. It makes GST-compliant invoices,... zoho.com Tool · Pricing page · Starting Up Zoho Invoice pricing: free for Indian businesses Zoho In 3 answers
- Explains who must e-invoice: businesses with annual turnover above ₹5 crore since 1 August 2023, and the rule from 1 April 2025... cleartax.in Article · ~12 min read · Starting Up What is e-Invoicing Under GST? Applicability, Limit, Rules ClearTax In 3 answers
- The notification that now defines a startup in India: up to 10 years from incorporation with turnover within ₹200 crore, a Deep... startupindia.gov.in Article · Gazette PDF · Starting Up DPIIT startup notification of 4 February 2026 (Gazette) DPIIT, Ministry of Commerce and Industry In 3 answers
- Where a registered employer logs in to file the monthly ECR, pay PF contributions and manage employees' UANs. epfindia.gov.in Tool · Government portal · Starting Up EPFO Employer Portal (Unified Portal) EPFO In 3 answers
- Confirms that a domestic company files ITR-6, other than companies claiming exemption under section 11. incometax.gov.in Article · Help page · Starting Up Domestic Company (AY 2026-27) Income Tax Department In 3 answers
- The WhatsApp Business app gives a business a profile with its details in one place, a way to show products and services, and... whatsappbusiness.com Tool · Product page · Starting Up WhatsApp Business app Meta In 3 answers
- The site of the trust set up by the MSME Ministry and SIDBI that guarantees collateral-free and third-party-guarantee-free... cgtmse.in Tool · Website · Starting Up CGTMSE: collateral-free credit for MSEs CGTMSE In 3 answers
- Varsity's line-by-line reading of an Indian company's profit and loss statement: revenue, other income, expenses and how they... zerodha.com Course · 20 min read · Starting Up Understanding the P&L Statement (Part 1) Karthik Rangappa, Zerodha Varsity In 3 answers
- The directory of TiE (The Indus Entrepreneurs) chapters, the founder and investor network with chapters across Indian cities... tie.org Tool · Chapter directory · Starting Up TiE chapters TiE Global In 3 answers
- Buffer's plan page: a Free plan connecting up to 3 channels with 10 scheduled posts per channel, Essentials at $5 a month per... buffer.com Tool · Starting Up Buffer pricing Buffer In 3 answers
- Ahrefs' plan page: Ahrefs Free, Starter at $29 a month, Lite at $129, Standard at $249 and Advanced at $449, with AI-search... ahrefs.com Tool · Starting Up Ahrefs pricing Ahrefs In 3 answers
- Semrush's plan page: a Free account with 10 reports a day, and the SEO plan at $139 a month ($117.33 billed yearly) for 5... semrush.com Tool · Starting Up Semrush pricing Semrush (an Adobe company) In 3 answers
- Tally's own pricing page. The free plan gives unlimited forms and submissions within fair use, with conditional logic,... tally.so Tool · Starting Up Tally pricing Tally In 3 answers
- Google's page for Forms: surveys and quizzes with logic that shows questions based on earlier answers, automatic charts of... workspace.google.com Tool · Starting Up Google Forms Google In 3 answers
- Freshdesk's plans. Growth is $19 per agent a month billed yearly and includes the Freddy AI Agent with the first 500 sessions;... freshworks.com Tool · Starting Up Freshdesk pricing Freshworks In 3 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →