Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A one page template that forces you to write down the problem, the customer, and why you are placed to solve it, all on a... leanfoundry.com Template · one page · Starting Up Lean Canvas Ash Maurya In 10 answers
  2. The book that coined get out of the building and launched the customer development movement. Blank's core claim is that a... Wiley Book · Starting Up The Four Steps to the Epiphany Steve Blank In 10 answers
  3. Your first filter is whether this is a problem you understand, and this short essay is the clearest statement of why that... cdixon.org Essay · ~5 min read · Starting Up Founder/Market Fit Chris Dixon In 10 answers
  4. An employer's guide, from an Indian payroll company, to the four Labour Codes that took effect on 21 November 2025 and replaced... greytHR Article · 15 min read · Starting Up Labour Codes 2025: A Practical Guide for HR Leaders Prachi S In 10 answers
  5. The official description of Mudra loans for non-farm micro enterprises in manufacturing, trading and services: loans up to Rs... myscheme.gov.in Article · Scheme page · Starting Up Pradhan Mantri Mudra Yojana (PMMY) Ministry of Finance, on myScheme In 10 answers
  6. The government's own May 2026 summary of startup tax benefits under both Acts: the 80-IAC holiday (section 140 of the... startupindia.gov.in Article · Starting Up Tax Playbook for the Startup Ecosystem (May 2026) Startup India (DPIIT) In 10 answers
  7. Shopify's rupee prices for India: Basic ₹1,994 a month (₹1,499 billed yearly), Grow ₹7,447 (₹5,599 yearly), Advanced ₹30,164... shopify.com Tool · 5 min · D2C Shopify India Pricing Shopify In 10 answers
  8. A sitting CIO explains how he actually finds and evaluates startup vendors, including that roughly 80% arrive through outbound.... The Neon Show Podcast · 62 min · GTM How Startups Can Sell to Big Companies ft. Karthik Chakkarapani, Zuora Siddhartha Ahluwalia In 10 answers
  9. Deals with the four places positioning work actually stalls, including teams that cannot agree on their competitive... Lenny's Newsletter Newsletter · 18 min read · GTM A guide to advanced B2B positioning April Dunford In 10 answers
  10. The tax detail on REIT and InvIT payouts and gains, so you know what you actually keep before you invest. ClearTax Article · Wealth How REITs and InvITs are taxed in India ClearTax In 10 answers
  11. Survey finding that 24% of US AI users use an agent regularly and 32% have let AI act for them without final approval, which is... menlovc.com Article · How Founders Use AI 2026: The State of Consumer AI Menlo Ventures In 10 answers
  12. How to give Gemini an ongoing task on a schedule, such as watching prices or pulling cited research into a file, which is the... support.google.com Guide · How Founders Use AI Manage your tasks & workflows in Gemini Apps Google In 10 answers
  13. The primary-source telling of the milkshake story, the single most memorable illustration of Jobs to Be Done, straight from... HBS Working Knowledge Article · ~8 min read · Starting Up Clay Christensen's Milkshake Marketing Clayton Christensen (via Harvard Business School) In 9 answers
  14. A candid founder conversation on building India's largest brokerage entirely on customer money, with no external capital. The... blume.vc Podcast · podcast episode · Starting Up Bootstrapping his way to build the largest online brokerage in India (Nithin Kamath) Blume Ventures Podcast (with Nithin Kamath) In 9 answers
  15. A behavioral, dead-simple cash-management system used by over a million businesses to stay permanently profitable. Perfect for... mikemichalowicz.com Book · book (~224 pages) · Starting Up Profit First: Transform Your Business from a Cash-Eating Monster Mike Michalowicz In 9 answers
  16. The most practical guide to investor updates, from a company that exists purely to help founders send them. Concrete structure... Visible.vc Article · 15 min read · Starting Up How to Write the Perfect Investor Update (Tips and Templates) Visible.vc In 9 answers
  17. The definitive, data-driven book on early founding-team decisions, drawing on quantitative research covering nearly 10,000... Princeton University Press Book · ~480 pages · Starting Up The Founder's Dilemmas Noam Wasserman In 9 answers
  18. The definitive manifesto for building a 'calm company', remote-friendly, sustainable, and free of chronic overwork, from a team... 37signals Book · ~232 pages · Starting Up It Doesn't Have to Be Crazy at Work Jason Fried & David Heinemeier Hansson In 9 answers
  19. This is the single official directory of central and state government schemes for Indian startups, the primary source, not a... Startup India (startupindia.gov.in) Tool · Directory / ongoing · Starting Up Startup India, Government Schemes for Startups DPIIT, Government of India In 9 answers
  20. The official government registry that lets you filter incubators by sector, stage and location, the fastest way to find a... Startup India / Government of India Tool · Searchable directory · Starting Up Startup India, Find an Incubator (DPIIT registry) Startup India (DPIIT) In 9 answers
  21. The definitive founder essay on why raw ideas are worth very little and why secrecy is the wrong instinct. Graham's argument... paulgraham.com Essay · ~15 min read · Starting Up Ideas for Startups Paul Graham In 9 answers
  22. A practical, listen-on-a-walk companion to Founding Sales where Kazanjy walks through the actual anatomy of a founder sales... First Round Review Podcast (In Depth) Podcast · ~60 min · Starting Up Founders: Here's How to Get Your Sales Pitch in Ship-Shape Peter Kazanjy (host: First Round) In 9 answers
  23. Before you build for a home market outside the big startup hubs, you need the real economics, and this is the essay that maps... Sajith Pai (Blume Ventures) Article · ~20 min read · Starting Up The Indus Valley Playbook Sajith Pai In 9 answers
  24. Seibel's whole point is that a market only counts once real customers are grabbing the product as fast as you can make it and... Michael Seibel (Y Combinator) Essay · ~4 min read · Starting Up The Real Product Market Fit Michael Seibel In 9 answers

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