Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A one page template that forces you to write down the problem, the customer, and why you are placed to solve it, all on a... leanfoundry.com Template · one page · Starting Up Lean Canvas Ash Maurya In 10 answers
- The book that coined get out of the building and launched the customer development movement. Blank's core claim is that a... Wiley Book · Starting Up The Four Steps to the Epiphany Steve Blank In 10 answers
- Your first filter is whether this is a problem you understand, and this short essay is the clearest statement of why that... cdixon.org Essay · ~5 min read · Starting Up Founder/Market Fit Chris Dixon In 10 answers
- An employer's guide, from an Indian payroll company, to the four Labour Codes that took effect on 21 November 2025 and replaced... greytHR Article · 15 min read · Starting Up Labour Codes 2025: A Practical Guide for HR Leaders Prachi S In 10 answers
- The official description of Mudra loans for non-farm micro enterprises in manufacturing, trading and services: loans up to Rs... myscheme.gov.in Article · Scheme page · Starting Up Pradhan Mantri Mudra Yojana (PMMY) Ministry of Finance, on myScheme In 10 answers
- The government's own May 2026 summary of startup tax benefits under both Acts: the 80-IAC holiday (section 140 of the... startupindia.gov.in Article · Starting Up Tax Playbook for the Startup Ecosystem (May 2026) Startup India (DPIIT) In 10 answers
- Shopify's rupee prices for India: Basic ₹1,994 a month (₹1,499 billed yearly), Grow ₹7,447 (₹5,599 yearly), Advanced ₹30,164... shopify.com Tool · 5 min · D2C Shopify India Pricing Shopify In 10 answers
- A sitting CIO explains how he actually finds and evaluates startup vendors, including that roughly 80% arrive through outbound.... The Neon Show Podcast · 62 min · GTM How Startups Can Sell to Big Companies ft. Karthik Chakkarapani, Zuora Siddhartha Ahluwalia In 10 answers
- Deals with the four places positioning work actually stalls, including teams that cannot agree on their competitive... Lenny's Newsletter Newsletter · 18 min read · GTM A guide to advanced B2B positioning April Dunford In 10 answers
- The tax detail on REIT and InvIT payouts and gains, so you know what you actually keep before you invest. ClearTax Article · Wealth How REITs and InvITs are taxed in India ClearTax In 10 answers
- Survey finding that 24% of US AI users use an agent regularly and 32% have let AI act for them without final approval, which is... menlovc.com Article · How Founders Use AI 2026: The State of Consumer AI Menlo Ventures In 10 answers
- How to give Gemini an ongoing task on a schedule, such as watching prices or pulling cited research into a file, which is the... support.google.com Guide · How Founders Use AI Manage your tasks & workflows in Gemini Apps Google In 10 answers
- The primary-source telling of the milkshake story, the single most memorable illustration of Jobs to Be Done, straight from... HBS Working Knowledge Article · ~8 min read · Starting Up Clay Christensen's Milkshake Marketing Clayton Christensen (via Harvard Business School) In 9 answers
- A candid founder conversation on building India's largest brokerage entirely on customer money, with no external capital. The... blume.vc Podcast · podcast episode · Starting Up Bootstrapping his way to build the largest online brokerage in India (Nithin Kamath) Blume Ventures Podcast (with Nithin Kamath) In 9 answers
- A behavioral, dead-simple cash-management system used by over a million businesses to stay permanently profitable. Perfect for... mikemichalowicz.com Book · book (~224 pages) · Starting Up Profit First: Transform Your Business from a Cash-Eating Monster Mike Michalowicz In 9 answers
- The most practical guide to investor updates, from a company that exists purely to help founders send them. Concrete structure... Visible.vc Article · 15 min read · Starting Up How to Write the Perfect Investor Update (Tips and Templates) Visible.vc In 9 answers
- The definitive, data-driven book on early founding-team decisions, drawing on quantitative research covering nearly 10,000... Princeton University Press Book · ~480 pages · Starting Up The Founder's Dilemmas Noam Wasserman In 9 answers
- The definitive manifesto for building a 'calm company', remote-friendly, sustainable, and free of chronic overwork, from a team... 37signals Book · ~232 pages · Starting Up It Doesn't Have to Be Crazy at Work Jason Fried & David Heinemeier Hansson In 9 answers
- This is the single official directory of central and state government schemes for Indian startups, the primary source, not a... Startup India (startupindia.gov.in) Tool · Directory / ongoing · Starting Up Startup India, Government Schemes for Startups DPIIT, Government of India In 9 answers
- The official government registry that lets you filter incubators by sector, stage and location, the fastest way to find a... Startup India / Government of India Tool · Searchable directory · Starting Up Startup India, Find an Incubator (DPIIT registry) Startup India (DPIIT) In 9 answers
- The definitive founder essay on why raw ideas are worth very little and why secrecy is the wrong instinct. Graham's argument... paulgraham.com Essay · ~15 min read · Starting Up Ideas for Startups Paul Graham In 9 answers
- A practical, listen-on-a-walk companion to Founding Sales where Kazanjy walks through the actual anatomy of a founder sales... First Round Review Podcast (In Depth) Podcast · ~60 min · Starting Up Founders: Here's How to Get Your Sales Pitch in Ship-Shape Peter Kazanjy (host: First Round) In 9 answers
- Before you build for a home market outside the big startup hubs, you need the real economics, and this is the essay that maps... Sajith Pai (Blume Ventures) Article · ~20 min read · Starting Up The Indus Valley Playbook Sajith Pai In 9 answers
- Seibel's whole point is that a market only counts once real customers are grabbing the product as fast as you can make it and... Michael Seibel (Y Combinator) Essay · ~4 min read · Starting Up The Real Product Market Fit Michael Seibel In 9 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →