Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A strong second directory to IndiaMART, useful for cross-checking a supplier and for browsing city-level industry hubs to see... tradeindia.com Tool · D2C TradeIndia Industry Hubs and B2B Directory TradeIndia In 2 answers
- Walks through the ten manufacturing-specific clauses that protect a brand, delivery terms, quality control, inventory risk, IP,... pandadoc.com Template · D2C How to Create an Enforceable Manufacturing Agreement PandaDoc In 2 answers
- A real Indian founder story showing the private-label-to-own-manufacturing decision in action, when the couple couldn't find a... yourstory.com Article · D2C This D2C Couple Built Their Own Factory After Failing to Find a Manufacturer YourStory (SMBStory) In 2 answers
- The classic, hard-won account of how factory relationships quietly degrade, quality fade, spec creep, and margin games,... Wiley Book · D2C Poorly Made in China: An Insider's Account of the China Production Game Paul Midler In 2 answers
- The full-length treatment of the Bullseye framework with worked examples across all 19 channels, worth the read once you're... Portfolio Book · D2C Traction: How Any Startup Can Achieve Explosive Customer Growth Gabriel Weinberg & Justin Mares In 2 answers
- The referral-loop math here (Dropbox, Harry's, Robinhood) is exactly the mechanism that turns a first-100 customer into a... Viral Loops Insider Article · D2C 12 Proven Tactics to Build Hype Before a Product Launch Viral Loops In 2 answers
- The official starting point, registration, category list, fee schedule. Start here before any third-party 'how to sell on... seller.flipkart.com Tool · D2C Flipkart Seller Hub, Become an Online Seller in India Flipkart In 2 answers
- The official landing page laying out the value proposition and category breadth, useful for deciding which categories to launch... seller.flipkart.com Article · D2C Start Selling Online on Flipkart Seller Hub Flipkart In 2 answers
- A more operator-focused walkthrough of Myntra onboarding than Myntra's own portal copy, written by a company whose entire... Unicommerce Blog Article · D2C Myntra Seller Registration, How to Sell on Myntra Unicommerce In 2 answers
- A clean, current summary of the JioMart registration flow and document checklist, a faster read than navigating JioMart's own... Unicommerce Blog Article · D2C JioMart Seller Registration: How to Sell on JioMart Unicommerce In 2 answers
- India's most widely used multichannel OMS for exactly this problem, pre-integrated with Flipkart, Myntra, Amazon, JioMart and... Unicommerce Tool · D2C Unicommerce, Multichannel Order Management System Unicommerce In 2 answers
- A 2025 trade-press piece naming the exact Indian founders (Aman Gupta of boAt, Aakash Anand of Bellavita) doing this... Exchange4media Article · D2C Why Are D2C Founders Becoming Their Own Brand Ambassadors? Exchange4media In 2 answers
- Goes into how central Aman Gupta's own public persona (including his Shark Tank India visibility) became to boAt's growth,... StartupTalky Article · D2C boAt Marketing Strategy - How boAt is Ruling the World StartupTalky In 2 answers
- Lays out founder-led growth as a repeatable system (economics, storytelling, focus) rather than a personality trait some... Growthcurve Article · D2C The Ultimate Founder's Growth Blueprint For D2C Brands Growthcurve In 2 answers
- Directly addresses the question every founder-led brand eventually hits - how do I stop being the bottleneck without losing... Helm Article · D2C Building a D2C Brand That Scales Beyond Founder-Led Sales Helm In 2 answers
- A long-running weekly podcast of founder and operator interviews across the DTC space, useful for hearing how other founders... Simplecast Podcast · D2C DTC POD: How The Best Brands Are Built Simplecast In 2 answers
- Pulls together multiple real examples of founder-market fit (and its absence) in one place, useful for pattern-matching your... Under30CEO Article · D2C The Ultimate Guide to Founder-Market Fit (With Examples) Under30CEO In 2 answers
- A first-hand account from a founder who built two category-defining D2C brands (furniture, then beauty) with no prior industry... Founders Factory Article · D2C MADE.com & Typology Founder Ning Li: Launching and Scaling a D2C Startup Founders Factory In 2 answers
- A roundup of multiple Indian founder-category origin stories in one place, useful for pattern-matching your own situation... Business Outreach Article · D2C Top Indian D2C Brands and Their Founders' Success Stories Business Outreach In 2 answers
- Lays five non-dilutive inventory-financing routes side by side with real effective-rate ranges (11-22%), so you can compare... cfomatrix.in Article · D2C Inventory Financing D2C India: 5 Options Compared CFO Matrix In 2 answers
- Puts GetVantage, Klub, Velocity and other Indian RBF players side by side, which is exactly the comparison a founder needs... yourstory.com Article · D2C 5 Revenue-Based Financing Platforms Enabling Early-Stage Startups YourStory In 2 answers
- The product page for the RBF platform Indian D2C and ecommerce brands actually use, funding up to ₹4 crore with a 5-10% revenue... dashboard.velocity.in Tool · D2C Velocity - India's Largest Revenue Based Financing Platform Velocity In 2 answers
- An independent-feeling review of GetVantage's eligibility bar (12 months revenue, $6,000+ MRR, 40% online payments) and how it... ecaplabs.com Article · D2C Ultimate GetVantage Review (Plus Alternatives) ECL In 2 answers
- The cleanest side-by-side of what you actually keep and what you actually get with each path - ownership percentage, speed of... rho.co Article · D2C Startup Funding Guide: Bootstrapping vs VC Explained Rho In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →