Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Once a second person is committing, the first real risk is two branches drifting apart, and this essay explains the one habit... martinfowler.com Article · 30 min read · Starting Up Continuous Integration Martin Fowler
2. A focused reference on the simplest branching model that works for small teams: short lived branches off one trunk, merged... trunkbaseddevelopment.com Article · Reference site · Starting Up Trunk Based Development Paul Hammant
3. The most practical single lever for making code review fast and painless is keeping each change small, and Google's guide... Google Engineering Practices Article · 10 min read · Starting Up Small CLs Google
4. Founders often swing between rubber stamping and nitpicking every line, and this sets a sane bar: approve once the change... Google Engineering Practices Article · 10 min read · Starting Up The Standard of Code Review Google
5. When a deploy breaks and it is no longer just you, how you react sets the culture for years, and this chapter makes the case... Google SRE Book Article · 20 min read · Starting Up Postmortem Culture: Learning from Failure Google SRE
6. This short principle explains why separating the build, the release, and the run steps gives you clean versioned releases you... 12factor.net Article · 5 min read · Starting Up Build, release, run (The Twelve-Factor App) Adam Wiggins
7. A real company shows exactly how it opened its roadmap to users as a public board organized by stage, with voting and comments,... Buffer Article · Starting Up Introducing Buffer's Transparent Product Roadmap Jim Hitch
8. A frank product manager take arguing that sharing roadmaps often hurts more than it helps, and offering a lighter alternative:... SaaS Product Chat (saaspm.com) Article · Starting Up Should I Publicly Share a SaaS Startup's Product Roadmap? SaaS Product Chat (saaspm.com)
9. A discussion among small, bootstrapped founders wrestling with this exact decision, so you get lived experience rather than a... Indie Hackers Thread · Starting Up Thoughts on making your roadmap public? Indie Hackers
10. A practical how to for the mechanics once you have decided to share: what to include, what to hold back, and how to keep it... ProdPad Article · Starting Up The Public Roadmap: Why You Need One, and How to Create It Megan Saker
11. The original short argument for replacing a list of features with a set of outcomes, which is the core mindset shift behind... Product Talk (Teresa Torres) Article · Starting Up Drop Feature-Based Product Roadmaps Teresa Torres
12. Built around picking one Highlight per day and defending it, which maps cleanly onto shipping one small thing in every build... Jake Knapp and John Zeratsky Book · Book, ~300 pages · Starting Up Make Time: How to Focus on What Matters Every Day Jake Knapp and John Zeratsky
13. A collection of what founders and operators actually do to protect time, including treating the calendar as a strategy document... Lenny's Newsletter Article · Long-form newsletter post · Starting Up Time management techniques that actually work Lenny Rachitsky
14. Barry built his career on a daily writing streak, and his story is the clearest argument for shipping one small thing every day... Nathan Barry Essay · ~1,200 words · Starting Up The commitment that changed my career Nathan Barry
15. Solo weekly shipping is a long game, and this short essay makes the case that endurance, showing up week after week, is what... Nathan Barry Essay · ~1,000 words · Starting Up Endure long enough to get noticed Nathan Barry
16. Jason Cohen bootstrapped WP Engine and shares a simple test for whether a problem is real: when you talk to people, do their... A Smart Bear (Jason Cohen) Essay · About 12 min read · Starting Up The Convergent Theory of Finding Truth (vetting startup ideas) Jason Cohen
17. The consumer companion to the B2B piece, covering how Airbnb, Twitter, Pinterest, Tinder and others began. Many ideas felt... Lenny's Newsletter Article · About 15 min read · Starting Up How the Most Successful Consumer Startups Came Up With Their Idea Lenny Rachitsky
18. A useful counterweight if you are frozen trying to find the single perfect idea. Gil argues the market you pick matters more... blog.eladgil.com Essay · ~6 min read · Starting Up You Don't Need A Good Idea To Start A Great Company Elad Gil
19. A tight, investor's checklist for the exact decision you are making. Bent leads with choosing a burning idea you cannot stop... Mercedes Bent, Lightspeed (Medium) Article · ~12 min read · Starting Up How to Choose a Startup Idea Mercedes Bent
20. This speaks straight to the kill the lukewarm ones part of the answer. Hedging across several ideas feels safe but actually... Startups.com Article · ~8 min read · Starting Up The Problem With Working on Multiple Ideas at Once Wil Schroter
21. A field study of startups serving low and middle income Indian customers, focused squarely on the price sensitive buyer. It... IIMA Ventures Insights Article · ~12 min read · Starting Up Bharat Startups: The Price Sensitive Customer IIMA Ventures
22. Blank invented the get out of the building idea, and here he makes the sharpest version of the case: until you test your... steveblank.com Article · ~8 min read · Starting Up No Plan Survives First Contact With Customers Steve Blank
23. Bezos separates decisions into one way doors you cannot undo and two way doors you can walk back through. Deciding to build a... Amazon shareholder letter (Jeff Bezos) Essay · ~6 min read (relevant section) · Starting Up 2015 Letter to Shareholders (Two-Way Doors) Jeff Bezos
24. This is the most concrete method we found for collecting the complaints nobody has fixed when you cannot yet get people on... Solving Product (Amy Hoy and Alex Hillman method) Article · Medium read · Starting Up How to Find New Product Opportunities with a Sales Safari Étienne Garbugli

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