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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Indian IP firm's walkthrough of what counts as synthetically generated information. khuranaandkhurana.com Article · How Founders Use AI Deepfake Regulation India: MeitY's Comprehensive IT Rules Amendment Khurana & Khurana
  2. A second Indian legal read for cross-checking obligations before a campaign. vaishlaw.com Article · How Founders Use AI Regulation of AI-Generated/Deepfake Content and SGI in India: New Rules Vaish Associates Advocates
  3. Regional legal-press summary that is easy to share with your team. law.asia Article · How Founders Use AI India Tightens Rules on Deepfakes and AI-Generated Content Law.asia
  4. The primary source on the US disclosure law most likely to spread to other states. governor.ny.gov Article · How Founders Use AI First-in-the-nation law requiring disclosure of AI synthetic performers in ads New York State
  5. Top-tier firm analysis of what the synthetic-performer law means for advertisers. debevoise.com Article · How Founders Use AI New York Enacts Landmark AI & Right of Publicity Laws Debevoise & Plimpton
  6. Turns the rules into an actionable checklist for a small marketing team. dynamisllp.com Article · How Founders Use AI AI Disclosure: Recent Developments and Practical Steps for Brands and Influencers Dynamis LLP
  7. Retail-specific risk framing: claims, likenesses, and IP in commerce ads. hunton.com Article · How Founders Use AI AI-Generated Advertising: Key Legal Considerations for Retailers Hunton Andrews Kurth
  8. The clearest founder-level explanation of why pure AI output isn't yours to copyright. builtin.com Article · How Founders Use AI AI-Generated Content and Copyright Law: What We Know Built In
  9. The likeness-rights layer: when your AI actor looks too much like a real person. bloomberglaw.com Article · How Founders Use AI AI, Advertising & the Right of Publicity Bloomberg Law
  10. Small-business framing of the same risks, without the enterprise legalese. cummings.law Article · How Founders Use AI Legal Issues in Using AI-Generated Content for Business Marketing Cummings & Cummings Law
  11. Law-firm translation of the review rule into what marketers can and cannot do. datamatters.sidley.com Article · How Founders Use AI FTC's New Rule on Fake and AI-Generated Reviews and Social Media Bots Sidley Austin
  12. Side-by-side performance data, including where traditional UGC still converts better. superscale.ai Article · How Founders Use AI AI Generated UGC vs Traditional UGC: Performance study Superscale
  13. What Meta shipped at Cannes and the claimed performance lift behind it. campaignasia.com Article · How Founders Use AI Meta expands Advantage+ with gen AI ad creativity tools Campaign Asia
  14. The platform-native AI creative tools you get without paying for any external stack. socialmediatoday.com Article · How Founders Use AI Meta Unveils New AI Ad Tools, Including Improved Video Generation Social Media Today
  15. Performance-marketing press read on what actually changes in your ad account. searchengineland.com Article · How Founders Use AI Meta unveils generative AI tools for automated video, branding, and creative ads Search Engine Land
  16. Includes agency-reported results like Dentsu's 5% cost-per-lead drop. marketingdive.com Article · How Founders Use AI Meta streamlines AI use for brands with new business agent, creative tools Marketing Dive
  17. A performance agency publishes real account numbers instead of vibes. admiral.media Article · How Founders Use AI AI-Generated Ad Creative: Case Studies and Results That Prove It Works Admiral Media
  18. The multivariate-testing view: only 6-7% of variants win, so cheap volume matters. marpipe.com Article · How Founders Use AI How E-Commerce Brands Use AI to Scale Ads & Drive Revenue Marpipe
  19. Playbook for the specific ad format where AI performs best today. adconvert.org Guide · How Founders Use AI UGC-Style AI Ads: The Complete Guide for E-Commerce AdConvert
  20. The consumer-sentiment counterweight: 57% worry about fake AI ads, 44% are bothered by them. kantar.com Article · How Founders Use AI Kantar US Media Reactions 2025 Kantar
  21. Separates campaigns where AI drove the result from ones where it was just the press angle. pragmatic.digital Article · How Founders Use AI 7 AI Advertising Case Studies: What Actually Drives Results Pragmatic Digital
  22. G2's buyer data: AI chatbots are now the number one source shaping vendor shortlists. company.g2.com Article · How Founders Use AI In the Answer Economy, Don't Win the Click, Win the Answer G2 Research
  23. Shows 69% of buyers changed vendors based on an AI answer, proof this is revenue, not hype. learn.g2.com Article · How Founders Use AI Your Buyers Are Using AI to Find Software. Here's What They're Trusting. G2
  24. Fresh behavioral data on how fast AI tools are fragmenting Google's dominance, straight from the analyst. linkedin.com Thread · How Founders Use AI The Q4 2025 State of Search from Datos and SparkToro Rand Fishkin

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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