Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Midjourney's note on V8.2, its current default, and the Personalization changes that tune it to your taste. midjourney.com Article · How Founders Use AI Version 8.2 Midjourney
- Jio Unlimited 5G customers are offered Google AI Pro free for 18 months, which includes higher Veo and Nano Banana limits. engadget.com Article · How Founders Use AI Google brings free Gemini access to India's largest carrier Engadget
- Midjourney's guide to the Edit model: edit by instruction, generate from up to 4 references, and combine with style references... docs.midjourney.com Guide · How Founders Use AI Edit Model (Midjourney docs) Midjourney
- Figma's Config post on building to think versus building to ship, with code-backed prototypes on the shared canvas. figma.com Article · How Founders Use AI Build by design: new workflows for new ways of building Figma
- How Figma's code layers put a working, code-backed prototype on the canvas where the team can comment on it, open beta on all... figma.com Article · How Founders Use AI Design together with code layers on the canvas Figma
- Figma's new home for the Markdown rules and decisions that agents read before they generate, kept with the project. figma.com Article · How Founders Use AI Introducing Specs: Markdown as a medium Figma
- How the Figma agent applies a design system's rules to new work, which is what keeps output from drifting to the default. figma.com Article · How Founders Use AI How to lighten design system upkeep with the Figma agent Figma
- Canva's own image model, in the editor and through its API, with editable outputs and accurate text in images. canva.com Article · How Founders Use AI Introducing Canva Craft Canva
- Anthropic's cheap, fast tier for classification and routing, about 75% cheaper to run than Haiku 4.5, plus a cut to cache-read... anthropic.com Article · How Founders Use AI Introducing Claude Haiku 5.5 Anthropic
- OpenAI says it nearly matches GPT-6 Astra at a fifth of the price, with cached input at $0.10 per million tokens. openai.com Article · How Founders Use AI Introducing GPT-6.1 Sol OpenAI
- Anthropic's own guide to which Claude model to start with, with prices and what each tier is for. platform.claude.com Guide · How Founders Use AI Models overview (Claude docs) Anthropic
- How OpenAI's everyday and cheap tiers relate to GPT-6 Astra, and why it halved their API prices. openai.com Article · How Founders Use AI Introducing GPT-6 Sol and Luna OpenAI
- Google's flagship model page; its pricing page shows the lower introductory rate that ends on 30 November 2026. ai.google.dev Guide · How Founders Use AI Gemini 4 Argon (Gemini API docs) Google
- Reports the 16 Jul 2026 rename of NotebookLM to Gemini Notebook, so the older NotebookLM guides here still make sense. androidauthority.com Article · How Founders Use AI Google's handy NotebookLM tool is dropping the worst part of its name Taylor Kerns (Android Authority)
- Explains what the EU's labelling rules mean for marketing: AI product images and CEO avatar videos count as deepfakes, and... ictrecht.nl Article · How Founders Use AI Heads up! AI Act transparency obligations now in effect ICTRecht
- How browser agents read a page (screenshots, HTML, the accessibility tree) and what to change so they can use your forms and... web.dev Guide · How Founders Use AI Build agent-friendly websites Kasper Kulikowski and Omkar More (web.dev)
- Google's 15 October 2026 changes to AI Mode and AI Overviews: more inline links higher up, a test of an official-sites section,... blog.google Article · How Founders Use AI More ways to connect with the web from Search Hema Budaraju (Google)
- A preregistered experiment with 1,100 real Google users: forcing AI Mode cut clicks to outside sites by 18.8 points, and... arxiv.org Article · How Founders Use AI AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence Wang, Gleason, Bart, Wilson and Metaxa (Northeastern and Penn)
- What GA4's AI Assistant channel (added 13 May 2026) counts, what it misses, and how to build a channel group that does not... searchenginejournal.com Guide · How Founders Use AI How To Track AI Traffic In GA4 Without Undercounting It Itamar Blauer (Search Engine Journal)
- Google's Universal Cart, live in the US from 15 October 2026 across Search and the Gemini app, with checkout through the... blog.google Article · How Founders Use AI An intelligent new shopping cart Google
- Why OpenAI moved away from Instant Checkout, with its own statement, and what that means for merchants. digitalcommerce360.com Article · How Founders Use AI OpenAI shifts checkout plans in its agentic commerce strategy Digital Commerce 360
- Meta's post on its ads MCP server and CLI: report, create and edit campaigns from the AI tools you already use, with a July... facebook.com Article · How Founders Use AI Introducing Meta Ads AI Connectors: Manage Your Meta Ads From the AI Tools You Already Use Meta
- What Google's 5 August notice said: which Search campaigns moved to AI Max on 1 September and which settings come on by default. ppc.land Article · How Founders Use AI Google Ads broad match campaigns face AI Max auto-upgrade on September 1 PPC Land
- Includes 'the competitor spy', a prompt that has an agent sign up for your top three competitors and report every new feature... x.com Thread · How Founders Use AI 9 cool GPT 6 Astra prompts worth trying Greg Isenberg
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →