Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Built from interviews with 12 growth leaders, and it argues hard against the thing most founders want to do, which is hire a... Lenny's Newsletter Article · 20 min read · GTM How to hire your first growth team Elena Verna and Andrea Wang In 2 answers
2. The MOAT framework here is a genuinely useful way to decide between freemium, free trial and demo, and it is written for Indian... SaaSBoomi Article · 18 min read · GTM The Why, What, and How of Product-Led Growth Strategy: A Cheat Sheet Vishant Batta In 2 answers
3. A concrete look at what an app directory listing demands (demo video, eight screenshots, scope groups, testing instructions),... HubSpot Developers Article · 12 min read · GTM List your app on the HubSpot App Marketplace HubSpot Developers In 2 answers
4. Argues churn is the sum of unmet expectations across the whole journey, not a cancellation-page problem, and pushes for a churn... Chargebee Article · 11 min read · GTM Winning Revenue Growth With a Retention-first Mentality Arijit Bose In 2 answers
5. Direct answers to the timing question: first CS hire in your first 5 to 10 employees, full time once you have two big... SaaStr Article · 6 min read · GTM Dear SaaStr: How Should Founders Build Their First Customer Success Team? Jason Lemkin In 2 answers
6. Unfashionable and effective: name an owner per customer, segment CS by customer size, do not close deals you cannot support,... SaaStr Article · 8 min read · GTM 11 Basic Tips to Lower Your Churn Rate Jason Lemkin In 2 answers
7. Gets specific about timing (introduce CS just before close, or within 48 to 72 hours after) and about documenting the... ChartMogul Article · 7 min read · GTM 4 Tips on Creating a Best in Class Sales to Customer Success Handoff Alex Weihmann In 2 answers
8. A three-step forecasting framework plus the honest list of what breaks it (cross-team data gaps, non-recurring revenue, scale).... ChurnZero Article · 10 min read · GTM A data-driven framework for customer success renewals forecasting Chris Pilbeam In 2 answers
9. The primary-source teardown behind the famous 158 percent net dollar retention, including the detail most people miss: it was... Public Comps Article · 18 min read · GTM Snowflake S-1 and IPO Teardown Jon Ma In 2 answers
10. How to cover a long tail without a named CSM per account, with two working models (strategic plus pooled, and centres of... Gainsight Article · 8 min read · GTM Pooled Customer Success Management: The Water's Fine Abigail Spear In 2 answers
11. The book that defined the function. Worth reading once if you are building the team, mostly for the ten laws and the argument... Wiley Book · 256 pages · GTM Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue Nick Mehta, Dan Steinman and Lincoln Murphy In 2 answers
12. Separates time to activation (finished setup) from time to value (solved the problem), which is the distinction that explains... Amplitude Article · 10 min read · GTM Time to Value: The Key to Driving User Retention Michele Morales In 2 answers
13. Indian founders comparing notes on hiring for grit and coachability over resumes, and on what it really costs to sell into the... SaaSBoomi Article · 8 min read · GTM How to Scale Efficiently: Strategies, Pitfalls, and Success Stories from SaaSBoomi's Playbook Roundtables SaaSBoomi In 2 answers
14. Roberge's hiring formula in short form: the five traits that actually correlated with performance at HubSpot, and the finding... Freshworks Article · 12 min read · GTM A 12-minute summary of The Sales Acceleration Formula by Mark Roberge Freshworks In 2 answers
15. Territory design treated as a fairness problem: every rep should have an equal shot at quota, which means balancing account... Everstage Article · 14 min read · GTM Sales Territory Planning Best Practices Everstage In 2 answers
16. Honest about the failure modes, sandbagging in anticipation of the next SPIFF, budget creep, and erosion of intrinsic... Everstage Article · 12 min read · GTM The Ultimate Guide to Spiff Sales Incentives Everstage In 2 answers
17. Three concrete ways to handle the awkward case where the product sourced the deal, including a higher first contract rate with... QuotaPath Article · 10 min read · GTM How to build PLG sales comp plans QuotaPath In 2 answers
18. Measured across more than a million opportunities at 1,418 companies, so it is actual behaviour data rather than a vendor... Gong Labs Article · 10 min read · GTM How AI really affects your sales deals: ROI Insights Dan Morgese In 2 answers
19. Gives you a scoring framework for deciding which tools survive the next renewal, and argues convincingly that four functional... Unify Article · 13 min read · GTM How to Choose Your GTM Stack in 2026 (Without Buying 10 Tools) Austin Hughes In 2 answers
20. The annual dataset on the hundred best private cloud companies, including growth rates, multiples, and how long it now takes to... Bessemer Venture Partners Report · 30 min read · GTM The Cloud 100 Benchmarks Report 2025 Byron Deeter, Elliott Robinson, Sameer Dholakia and the Bessemer Atlas team In 2 answers
21. The magic number was invented at Scale, so this is the primary source, including the Omniture story behind the name and how the... Scale Venture Partners Article · 8 min read · GTM SaaS Metrics: A History of the Magic Number Dale Chang In 2 answers
22. Separates gross sales efficiency, net sales efficiency and magic number, which most people use interchangeably and should not.... Scale Venture Partners Article · 10 min read · GTM SaaS Metrics: A Primer on SaaS Sales Efficiency Dale Chang In 2 answers
23. Call transcript data showing that competitors surfacing early raise your win odds while competitors surfacing late lower them.... Gong Labs Article · 7 min read · GTM How to win competitive sales deals Chris Orlob In 2 answers
24. For each metric it names the underlying behaviours you can actually coach, which is what turns a dashboard into a management... Gong Labs Article · 12 min read · GTM The 7 sales analytics metrics that enhance team performance Jonathan Costet In 2 answers

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