Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Elaine Wherry posted a fake engineer profile, got hit by 382 recruiters, and dissected every message, so this is a real... First Round Review Article · 20 min read · Starting Up The Inside Story of How 382 Recruiters Pursued an Imaginary Engineer First Round Review
- This is the single best playbook for the exact call you are dreading: the candidate has a bigger offer and you have to close... First Round Review Article · 18 min read · Starting Up Make Stronger Offers to Engineering Candidates and Boost Your Closes Adil Ajmal (CTO, LendingHome), via First Round Review
- This is the mechanics-and-speed piece: it makes the case that your unfair advantage against a big company is turnaround time,... Gem Article · 15 min read · Starting Up Startup Hiring 101: A Founder's Guide, Part 19, Selling and Closing Gem (recruiting team, drawing on Y Combinator talks)
- This is the operational manual, not a theory piece: it lists the exact paper trail Indian courts look for (appointment letter,... Corrida Legal Article · 18 min read · Starting Up Probation and Confirmation Policy for Indian Companies: A Practical Drafting Guide for Employers Corrida Legal
- A plain-language read on the legal footing itself: it explains that a probationer has no lien on the job, so termination during... IndiaFilings Article · 10 min read · Starting Up Understanding Probation Period in Employment Services IndiaFilings
- Section 8 (Flubbing the onboarding process) names the exact failure mode in the question: founders assume a strong hire is a... a16z Article · 18 min read · Starting Up 10 hiring mistakes early stage founders make (and how to avoid them) a16z crypto talent team
- Written for the Indian startup reality where most onboarding stops after day one and the hire quietly checks out in weeks two... Springworks Article · 14 min read · Starting Up Employee Onboarding Best Practices: What Actually Works for Growing Indian Startups Springworks
- A serial founder makes the exact call you should make for your first seats: hire generalists until product-market fit, because... Mean CEO (STARTUP POV) Essay · 14 min read · Starting Up Generalists vs. Specialists: Which Should You Hire First in Your Startup? Violetta Bonenkamp
- A ready-to-use question bank grouped by the traits that separate a generalist first hire from a specialist: adaptability,... DigitalOcean Article · 15 min read · Starting Up 40 Startup Interview Questions to Ask Potential Hires DigitalOcean
- Lemkin gives you the exact sequencing this question needs: close 10 to 20 customers yourself first, then hire two reps (not... SaaStr Article · 6 min read · Starting Up Dear SaaStr: When Should a Startup Hire its First Sales Person, and What Should Their Profile Look Like? Jason Lemkin
- Your early rep has to hunt cold, not coast on warm inbound, and this piece hands you the concrete tells: the true hunter chases... Peak Sales Recruiting Article · 9 min read · Starting Up Hunter vs. Farmer in Sales: Empowering Your Team for Long-Term Success Peak Sales Recruiting
- This is the India-specific explainer you hand a candidate who has never held equity. It defines pool, vesting (typically 3 to 4... Razorpay Article · 15 min read · Starting Up ESOP for Startups in India: Benefits, Legal Framework, Costs, & Taxation Razorpay Learn
- The canonical answer to the sequencing question: do not hire a go-to-market specialist before you know what drives growth.... First Round Review Article · 15 min read · Starting Up When to Make Your First Sales Hire: Expert Guide for Startup Founders First Round Review
- The most concrete guide on the specific role our answer names: the founder's associate, the high-agency generalist you hire to... Jumpstart Article · 12 min read · Starting Up Startup Guide to Hiring a Founder's Associate Jumpstart
- This is the India proof of the answer's edge: great people in smaller cities are underpriced and overlooked, and hiring them is... Zoho Article · 15 min read · Starting Up Rural Revival: building world-class products from small towns Sridhar Vembu / Zoho
- This is the India-specific pre-day-one checklist you actually run down: it names the offer letter and employment contract (with... ClearTax Article · 10 min read · Starting Up Recruiting Your First Few Employees ClearTax
- This is the direct answer to the 'can't I just run them as a consultant on invoices?' temptation. It lays out the control,... Deel Article · 12 min read · Starting Up India Employee Misclassification: Risks and Best Practices Deel
- Lopp ran People Ops at Palantir and Pinterest, and his one non-negotiable rule is the one that saves a five-person team: a... First Round Review Article · 18 min read · Starting Up The Best Approach to the Worst Conversation: How to Fire Someone Michael Lopp (Rands)
- Dalgaard, who founded SuccessFactors and sold it to SAP for 3.7 billion dollars, makes the case you need to actually pull the... Andreessen Horowitz (a16z) Essay · 12 min read · Starting Up It's Never Too Early to Fire Lars Dalgaard
- The canonical piece for avoiding exactly the vanity-title trap you warn against. It caps the role at about 20% admin work (so... a16z Article · 15 min read · Starting Up How to Hire a Chief of Staff Andreessen Horowitz (a16z)
- This is the reference implementation of your thesis: the handbook IS the process, not a description of it. GitLab's rule that... GitLab Handbook Article · browse 30 min · Starting Up The GitLab Handbook (and the Handbook-First Approach) GitLab
- This is the 'why does nobody read our handbook' guide, and it names the real failure mode: fewer than 1 in 20 docs get updated... Slite Article · 15 min read · Starting Up Internal Documentation: How to Build Docs Your Team Actually Reads Slite
- This is the anti-overspend stack argued out loud: Google Workspace, Notion free, Google Chat, Canva free, one accounting tool,... Medium Article · 9 min read · Starting Up The SaaS Tools I'd Give Every New Startup on Day One Jackki Ashgrove
- This is the India-specific answer to which HR and payroll tools founders actually run: it names Keka, Zoho People, and... Razorpay Rize Article · 14 min read · Starting Up HR Policies: Best Practices For Start-Ups In India Razorpay Rize
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →