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Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This is the exact 'replace gut-feel culture fit with a scored values interview' playbook your answer describes. It hands you a... First Round Review Article · 20 min read · Starting Up Develop Your Hiring System Like a Product to Eliminate Bias and Boost Retention First Round Review (interview with Ashley Williams, ex-SendGrid engineering leader)
- This is your ready-made behavioral question bank, built around seven traits (grit, rigor, impact, teamwork, ownership,... First Round Review Article · 18 min read · Starting Up Hire a Top Performer Every Time with These Interview Questions First Round Review (featuring Kristen Hamilton, Koru)
- This names the exact trap in the Indian hiring context: 'culture fit' becomes a socially acceptable filter on surname, region,... Business Today Article · 5 min read · Starting Up Companies hire for comfort: startup founder slams flawed recruitment culture in India that stifles innovation Business Today (reporting founder Amit Gupta)
- Rachitsky ran 50-plus reviews at Airbnb and turned it into a Prepare, Deliver, Follow-up system he explicitly says is for... First Round Review Article · 20 min read · Starting Up The Power of Performance Reviews: Use This System to Become a Better Manager Lenny Rachitsky
- This is the founder-sized version of Radical Candor: a four-step order of operations (Get, Give, Gauge, Encourage) that starts... Radical Candor Article · 15 min read · Starting Up How to Get and Give Feedback Using the Radical Candor Order of Operations Kim Scott (Radical Candor team)
- Written by a manager who has actually done it, so it reads like a playbook, not theory: prep your talking points in bullets,... Medium (The Innovation) Article · 9 min read · Starting Up How to Fire Someone With Dignity Shannon Z
- The India-specific money mechanics of an exit, laid out by a payroll company that processes them daily. It itemizes exactly... Razorpay Article · 12 min read · Starting Up Full and Final Settlement (FnF): All You Need to Know Razorpay Payroll
- This is the honest post-mortem, not the launch hype. Buffer ran fully public salaries for a decade (17 to 75 people) and this... Buffer Article · 15 min read · Starting Up Reflecting on a Decade of Transparent Salaries at Buffer Courtney Seiter and the Buffer team
- The definitive playbook for saying hard news first and plainly. Steinberg (People lead at Sennder, ex-Zynga/Facebook) is... First Round Review Article · 20 min read · Starting Up How to Lead and Rally a Company Through a Layoff Beth Steinberg (interviewed by First Round)
- Salary transparency made real in the Indian ecosystem: named founder comp across 65 founders at 37 companies. It shows the... Inc42 Article · 12 min read · Starting Up Founder Salaries Tracker FY25: How Much Did Startup Founders Earn? Inc42 Data Labs
- GitLab runs 2,000+ people across 60+ countries with zero headquarters, so their handbook is the closest thing to a field manual... The GitLab Handbook Article · 45 min read · Starting Up GitLab's Guide to All-Remote GitLab
- This is a real, published pay formula, not opinion: Salary = (SF 50th-percentile benchmark x cost-of-living multiplier x role... Buffer Article · 15 min read · Starting Up The Next Evolution of Transparent Salaries: Our Remote-First Formula and Salary Calculator Buffer
- Before you lock in location-based bands, read the honest case against them: this lays out where cost-of-living pay breeds... Sifted Article · 10 min read · Starting Up Should you earn less because you live somewhere cheaper? Sifted
- Written by a two-time exited founder who now coaches CEOs, this maps almost exactly onto our answer: split business focus... Matt Munson (2x exited founder, CEO coach) Essay · 14 min read · Starting Up How to Plan a Great Team Offsite Matt Munson
- This is the missing India cost context: real rupee numbers for a distributed team that can drive out of Mumbai instead of... StayVista Journal Article · 12 min read · Starting Up Corporate Offsite Destinations Near Mumbai: Where to Go, What to Spend and How to Plan StayVista Editorial
- This breaks down the four things you will run monthly (TDS under Section 192, PF via UAN, ESI for sub-21,000 wages, PT capped... Razorpay Article · 15 min read · Starting Up Payroll Compliance: PF, ESI, PT and TDS Explained RazorpayX Payroll
- POSH is the compliance founders skip until a complaint or a diligence checklist forces it, and this is a clean, dedicated... greytHR Article · 12 min read · Starting Up POSH Act Explained: Full Form, Meaning and Compliance Guide greytHR
- Doist runs a 100+ person team across every time zone with 80-90% of communication written, and this piece is their playbook... Doist / Twist Article · 18 min read · Starting Up Asynchronous Communication: The Real Reason Why Remote Workers Are More Productive Doist
- Newport diagnoses exactly why distributed teams end up always waiting on the founder: the hyperactive hive mind of ad hoc Slack... calnewport.com Essay · 12 min read · Starting Up On Productivity and Remote Work Cal Newport
- This is the exact scene you are dreading, in Indian parents' own words. Vineeta Singh (SUGAR) turned down a lucrative offer and... Humans of Bombay Article · 8 min read · Starting Up 5 Indian startup stories: founders who turned down the safe job and faced the family they had to answer to Humans of Bombay
- Kamath built Zerodha with zero VC, so his advice is un-hyped and unusually honest for an Indian founder of his stature. He blew... nithinkamath.me Essay · Varies (essay collection) · Starting Up Nithin Kamath: musings on risk, quitting, and the thin line between passion and foolishness Nithin Kamath
- This is the runway-and-plan-B ammunition you can literally quote to your parents. Adam Grant's research found founders who kept... tampham.co Article · 6 min read · Starting Up Don't quit your job to start a business (Adam Grant's research on de-risking the bet) Adam Grant (research), summarized
- This is the clearest naming of the exact trap in the question: Gorman, a therapist who works with founders, calls it identity... Ingmar Gorman (psychotherapist for entrepreneurs) Article · 10 min read · Starting Up When the Startup Becomes You: Burnout, Founders' Identity, and Therapy for Entrepreneurs Ingmar Gorman, PhD
- This is the piece that proves burnout is an operations problem, not a mood. Saxena's line is the whole distinction you need:... First Round Review Article · 14 min read · Starting Up Practical Frameworks for Beating Burnout Roli Saxena (interviewed by First Round Review)
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →