Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Goes a level deeper into the mechanics that trip brands up, customs, duties, multi-currency, and how Managed Markets can handle... shopify.com Article · D2C Cross-Border Ecommerce: Tips for Selling in Foreign Markets Shopify In 6 answers
- A data-backed benchmark from 410M+ shipments across 6,000+ brands, the closest thing to an industry yardstick for where your... Unicommerce Report · D2C India D2C Report 2026: Operations, RTO & Growth Data Unicommerce In 6 answers
- Compares direct sales, channel and marketing-led entry for an Indian company going abroad, and makes the case that the US may... Inc42 Article · ~12 min read · GTM Indian SaaS And The Art Of Going From Local To Global Sandeep Chawda In 6 answers
- Hila Qu built PLG at GitLab and scaled Acorns, and this is the rare free piece that maps the sales-led funnel against the... Lenny's Newsletter Article · 20 min read · GTM Five steps to starting your product-led growth motion Hila Qu In 6 answers
- It defines time to value precisely enough to instrument: a start event, a value event, and the gap between them. The insistence... Amplitude Article · 12 min read · GTM What Is TTV: A Complete Guide to Time to Value Amplitude In 6 answers
- The practical build guide: welcome screens, checklists, contextual tooltips, and where each one actually belongs. It also gives... Appcues Article · 15 min read · GTM In-app onboarding: A step-by-step guide for 2026 Jared DeLuca In 6 answers
- First hand from the person who ran HubSpot's channel for a decade, with the four maturity stages and the argument that support,... SaaStr Article · 10 min read · GTM HubSpot's ex-VP of Channel Sales: How to Build The World's Best Channel Sales Program David Shepherd In 6 answers
- The closest thing partnerships has to a trade publication: account mapping tactics, co-sell plays and partner ops case studies,... Crossbeam Newsletter · weekly · GTM ELG Insider Crossbeam In 6 answers
- Chargebee's customer success leader answering an Indian founder's question in the SaaSBoomi community. Eight points, starting... SaaSBoomi Article · 8 min read · GTM Best Practices for Setting Customer Success in your SaaS start-up Sri Maneru In 6 answers
- Lays out the three real ways to organise a CS team (by segment, by lifecycle stage, by engagement model) and what each one... Gainsight Article · 16 min read · GTM Customer Success Team Structure: The Ultimate Guide Gainsight In 6 answers
- A seven-step method for building relationships beyond one contact. It is written for new deals but the mechanics are identical... Highspot Article · 11 min read · GTM Multithreading in Sales: The B2B Selling Framework Jessica Hitchcock In 6 answers
- From the Chennai-built comp platform that actually runs these plans for hundreds of companies. It gives the pay mix by role... Everstage Article · 18 min read · GTM SaaS Sales Compensation Guide: How to Design Scalable and Fair Plans Everstage In 6 answers
- The headcount question answered as arithmetic: revenue target divided by revenue per rep and capacity utilisation, with ramp... Everstage Article · 12 min read · GTM Sales Capacity Planning Everstage In 6 answers
- The numbers you want when arguing about a plan: median commission around 11.5 percent of ACV, AE pay mix near 53:47, quota to... Everstage Report · 12 min read · GTM SaaS Sales Compensation Benchmarks: Trends and Best Practices Everstage In 6 answers
- Five design rules worth memorising, including show causality and keep the payout cycle under 60 days, plus a business case... Winning by Design Article · 15 min read · GTM Compensation for SaaS Sales Organizations Winning by Design In 6 answers
- It walks through building a Stage Management Guide, which is the single artefact that turns a messy pipeline into a... First Round Review Article · 15 min read · GTM This Sales Plan Moves the Needle on Every Success Metric Derek Draper In 6 answers
- An eight step sequence for cleaning a CRM that correctly puts validation at the point of entry before the backfill, which is... Default Article · 14 min read · GTM CRM Data Hygiene: 2026 Best Practice Guide (+ Checklist) Stan Rymkiewicz In 6 answers
- Gives testable definitions for pipeline, best case and commit, including the entry criteria a deal must meet. Copy these into... Clari Article · 9 min read · GTM Defining Sales Forecast Categories to Drive Reliable Revenue Blair Stokes In 6 answers
- The company's own account of why it moved from conversation intelligence to revenue intelligence, including the buyer problem... Gong Article · 10 min read · GTM What is Revenue Intelligence? Why Gong Pioneered The Category in 2019 Jonathan Costet In 6 answers
- The founder's own account of entering an existing category (help desk) against Zendesk rather than inventing a new one, and... Freshworks Article · 9 min read · GTM The Freshdesk Story: Where and How it All Started Girish Mathrubootham In 6 answers
- The India tax angle on a home loan: the deductions on principal and interest, and what actually qualifies for them. ClearTax Article · Wealth Home loan tax benefits ClearTax In 6 answers
- The India view on holding gold: physical, digital, ETFs, and Sovereign Gold Bonds, and how each is taxed, so a small allocation... ClearTax Article · Wealth Gold as an investment in India ClearTax In 6 answers
- The India-specific angel tax rules that touch both founders raising and individuals angel investing, worth understanding before... ClearTax Article · Wealth Angel tax, explained ClearTax In 6 answers
- A Wharton professor's regular guide: any free model for low-stakes questions, ChatGPT or Claude for real work, and where... oneusefulthing.org Article · How Founders Use AI An opinionated guide to which AI to use to do stuff Ethan Mollick (One Useful Thing) In 6 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →