Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Read this so you stop expecting your non-founder friends and family to understand the ride: Schroter is blunt that they cannot,... Startups.com Essay · 12 min read · Starting Up The Emotional Cost of Being a Founder Wil Schroter
- This is the one checklist that treats your EMI as a hard constraint, not an afterthought. It hands you the exact ratios to... Mintra FinServ Article · 18 min read · Starting Up Am I Financially Ready to Quit My Job and Start a Business? Calculator + CFP Checklist (India 2026) Mintra FinServ
- When your salary stops and a 90,000-a-month EMI does not, this is the playbook for not wrecking your CIBIL score in the gap. It... Business Today Article · 6 min read · Starting Up Home loan nightmare: What to do when you lose your job and are drowning in EMIs Business Today (with Animesh Hardia)
- Once you are self-employed, your personal CIBIL is the credit file lenders read, so this explainer earns its place by spelling... Bajaj Housing Finance Article · 8 min read · Starting Up How Business Loans Affect Your CIBIL Score and Tips to Improve It Bajaj Housing Finance
- This is the exact script for the ask most founders never make. It walks you through opening the door with a low-pressure... Career Contessa Article · 14 min read · Starting Up How to Ask Your Boss for a Sabbatical Career Contessa Team
- Named founders (Shara Senderoff, Allyson Downey, Katie Stack and others) who ran the trial run for real: they kept the paycheck... Entrepreneur Article · 8 min read · Starting Up 7 Lessons From Entrepreneurs Who Kept Their Day Jobs While Starting Their Businesses Lisa Evans
- If your manager will not grant a sabbatical, the notice period is your fallback runway, and in India that is a contract... Business Today Article · 7 min read · Starting Up Did you quit your job without serving notice period? Here's what the Indian law says Business Today Desk
- This is the golden-handcuffs essay written by someone who actually walked: a senior engineer who left half a million a year... Michael Lin Writes (Substack) Essay · 12 min read · Starting Up Why I Quit a $450k Engineering Job at Netflix Michael Lin
- Before you let unvested RSUs decide your life, you need to actually understand what you are walking away from, and this is the... Holloway Article · 20 min read · Starting Up Vesting and Cliffs (The Holloway Guide to Equity Compensation) Andy Rachleff, Joshua Levy, and contributors
- This is the India-specific number you need to calibrate your founder budget: real founders here run on ₹50,000 to a few lakh a... Storyboard18 Article · 6 min read · Starting Up Gurgaon VC Questions Founder Poverty Culture After Bengaluru CEO Draws ₹50,000 Salary Despite ₹5 Crore Runway Storyboard18 Staff
- Your answer tells her to plug into women-founder capital early, and this is a named, ticket-sized shortlist of exactly who... Inc42 Article · 12 min read · Starting Up 22 Inspiring Women Investors In The Indian Startup Ecosystem Inc42 Staff
- This is the leap your answer describes, lived out: Richa Kar came from a conservative Jamshedpur family, spent months failing... rGenie Article · 9 min read · Starting Up Richa Kar and Zivame: Overcoming Family Opposition to Build a Lingerie Empire rGenie Editorial
- This is the study that ends the argument, not another opinion piece. Two MIT economists plus the U.S. Census Bureau looked at... Harvard Business Review Article · 9 min read · Starting Up Research: The Average Age of a Successful Startup Founder Is 45 Pierre Azoulay, Benjamin F. Jones, J. Daniel Kim, Javier Miranda
- A real Indian founder's field notes on the money math the glossy posts skip: your expenses will run 2x to 3x what you plan, so... Inc42 Article · 10 min read · Starting Up My Learning While Building A Bootstrap Startup In India Pushkar Gaikwad
- This is the side-by-side you actually need before you write a single application: 30+ Indian schemes with ticket size,... Backrr Article · 15 min read · Starting Up Government Grants for Early-Stage Indian Startups in 2026 Backrr
- The official BIG page, not a blog paraphrase: up to 50 lakh grant-in-aid over 18 months, calls opening 1 January and 1 July... BIRAC (Biotechnology Industry Research Assistance Council) Article · 10 min read · Starting Up Biotechnology Ignition Grant Scheme (BIG) BIRAC
- A named Chandigarh founder puts real numbers on the gap between the promised 60-day SISFS disbursal and the actual 4 to 5... Startupro News Article · 7 min read · Starting Up Unwanted Paperwork, Delays and Opaque Process: A Founder Exposes the Startup India Seed Fund Scheme Startupro News (featuring founder Sunil Kumar Poonia)
- This is the practical explainer that shows the money arriving in four milestone-tied tranches (business plan approved,... Patron Accounting Article · 10 min read · Starting Up Startup India Seed Fund Scheme (SISFS): Grant, Tranches and How Disbursement Actually Works Patron Accounting (CA firm)
- This gets under the hood of the single document that gates your next tranche: the utilization certificate. It walks through... CAclubindia Article · 8 min read · Starting Up Audit / Certificate on Utilization of Govt Grant / Aid / Funds CAclubindia contributor
- This is the rare India-specific piece that puts real numbers on the true cost of chasing grants: it names SISFS (up to Rs 20... Swimming With Sharks Article · 20 min read · Starting Up Alternative Funding Strategies: Grants, Debt, and Non-Dilutive Capital in the Indian Ecosystem Swimming With Sharks (The Founder's Guide to Startup Funding)
- Jeryes co-founded Maqsam and says he never lost a pitch competition he entered, then states plainly that the wins made almost... Medium Essay · 10 min read · Starting Up How To Win Every Pitch Competition, And Why It Doesn't Matter Fouad Jeryes
- The equity math lands differently in India, and this piece shows why. Because Indian startups raise at lower valuations than US... Inc42 Article · 8 min read · Starting Up YC's 500K standard deal: what it means for Indian founders Inc42 Staff
- Most credit posts stop at 'here is the amount.' This one (published March 2026) is about the moves: concrete stacking combos... Northflank Article · 15 min read · Starting Up How to get free AWS credits for your startup (stacking and sequencing playbook) Northflank
- A clean, India-framed explainer of the mechanics with a worked example in rupees: at Rs 50 lakh monthly revenue you repay Rs 4... Recur Club Article · 10 min read · Starting Up Understanding Revenue-Based Financing and How It Works Recur Club
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →