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Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Written for exactly your situation: no CS hire, the founder is customer success. It rejects expensive tooling and builds the... Customer Success Collective Article · 15 min read · Starting Up Building customer success from scratch: A framework for B2B SaaS Customer Success Collective
- This is the piece that lets you set support expectations in writing before a timezone gap gets read as neglect. It breaks an... EnterpriseReady.io Article · 18 min read · Starting Up SLA and Support: The Enterprise Ready SaaS Feature Guide EnterpriseReady (Replicated)
- This is the sharpest answer to the exact timing question: it names the two ways founders blow it (exiting too early and... SaaStr Article · 12 min read · Starting Up The Founders Guide to Transitioning From Founder-Led Sales: Why Most Get It Wrong and How to Get It Right Jason Lemkin
- This is the build-the-playbook manual to pair with the timing decision. It forces the abstract 'write it down' advice into... The GTM Newsletter Article · 18 min read · Starting Up The Founder-Led Sales Playbook: From First Deals to a Repeatable Motion The GTM Newsletter (GTMfund)
- This is the single piece that walks the exact leverage ladder our answer describes, in order: cease-and-desist notice first,... SCC Times Article · 12 min read · Starting Up How to Enforce Your Trade Mark Rights: Cease and Desist, Litigation and More SCC Online (SCC Times editorial)
- This is the practical takedown playbook: enroll in Amazon Brand Registry (you need your registered trademark, though India also... Lex Protector Article · 10 min read · Starting Up How to Handle Trademark Infringement on Amazon and Social Media Lex Protector (IP law firm)
- This nails why registering matters before trouble starts: infringement needs only a valid registration and works as prima facie... Bar & Bench Article · 8 min read · Starting Up Trademark infringement vs. Passing off: What is the difference and why it matters Divyang Chandan
- DSCI is India's industry body on data security (a NASSCOM initiative), so this is about as close to a canonical plain-language... Data Security Council of India Article · 10 min read · Starting Up The Digital Personal Data Protection Act, 2023: DSCI Summary Data Security Council of India (DSCI)
- This is the founder-facing counterpart to the DSCI summary: instead of restating the law, it turns it into an 8-step... Corrida Legal Article · 15 min read · Starting Up Compliance under the DPDP Act for startups collecting customer data Corrida Legal
- This is the exact question, answered in Indian law. It draws the line most founders get wrong: a Privacy Policy is mandatory... Growth Gurukul Article · 12 min read · Starting Up Terms of Service and Privacy Policy: Do You Really Need Them? Growth Gurukul editorial
- This is the government's own comparison, and it leads with the exact filter you need: if you are raising funding, the decision... Startup India Article · 12 min read · Starting Up Types of Businesses (Sole Proprietorship, LLP, Private Limited, OPC) Startup India (DPIIT)
- This walks the full SPICe+ (INC-32) flow the way you will actually do it on the MCA portal: DSC for each director, DIN folded... ClearTax Article · 15 min read · Starting Up Private Limited Company Registration Online in India, Step by Step Process ClearTax
- This is the plain-language answer to "do I have to register yet." It lays out the 40 lakh goods / 20 lakh services limits, the... ClearTax Article · 12 min read · Starting Up GST Registration Threshold Limits: Goods, Services and Special Category States ClearTax Editorial Team
- This explains the single biggest reason to register on day one: input tax credit lets you reclaim the GST you pay on your own... ClearTax Article · 15 min read · Starting Up Input Tax Credit (ITC) under GST: Meaning, Conditions and How to Claim ClearTax Editorial Team
- A tighter second read that makes the "register early" case concrete: it lists 12 scenarios that force registration regardless... Razorpay Article · 10 min read · Starting Up GST Registration Limits: Thresholds, Mandatory Triggers and Voluntary Registration Razorpay Learn
- This is the one guide that ties each cosmetic license (CDSCO manufacturing or import registration, LMPC label certificate, BIS... CosmeticsRegulatory.com Article · 12 min read · Starting Up Licenses You Need to Sell Your Own Cosmetic Brand on E-Commerce Platforms (CDSCO, LMPC, BIS) CosmeticsRegulatory.com editorial team
- Supplements and wellness founders get burned by the same trap: assuming a product sits under FSSAI when a dosage or a claim... PharmaNow Article · 15 min read · Starting Up Nutraceuticals in India: FSSAI vs CDSCO, Complete Regulatory Guide PharmaNow editorial team
- Once you know cosmetics fall under CDSCO, this is the step-by-step of actually getting the license: the two routes... PharmaRegulatory.in Article · 18 min read · Starting Up Indian Cosmetics Regulatory Framework Explained: CDSCO Rules, Licensing, and Compliance PharmaRegulatory.in editorial team
- The India-specific mechanics WIPO glosses over: you file Form MM2 through India's Trade Marks Registry, your international mark... Intepat Article · 14 min read · Starting Up Madrid Protocol India: International Trademark Guide (2026) Intepat IP Services
- This nails the exact cost trade-off in your answer: file the PCT within 12 months of your first Indian patent filing, then you... S.S. Rana & Co. Article · 12 min read · Starting Up PCT National Phase Application in India S.S. Rana & Co.
- This is the India-context checklist you negotiate from: it lays out exclusive vs sole vs non-exclusive, how royalty and... iPleaders Article · 20 min read · Starting Up IP Licensing Agreements (with a sample agreement template) iPleaders (Blog)
- A clean, plain-language breakdown of the ten terms that make up any license deal, so you can read the scope, exclusivity,... McInnes Cooper Article · 12 min read · Starting Up 10 Key Intellectual Property (IP) Licensing Agreement Terms Michael J. Melvin and Patrick Kerr
- This is the exact calendar of the boring recurring filings that quietly strike off companies: AOC-4 (annual accounts, Oct 30),... ClearTax Article · 12 min read · Starting Up ROC Compliance Calendar 2025-2026 (Private Limited Company) ClearTax
- Written by a founder-side sales veteran, this walks the exact traps in a big-company paper: net 90-120 payment terms you should... AWS Startups Blog Article · 12 min read · Starting Up Contract and Legal Traps to Avoid (Startup Founder Sales Series, Part 11) Mark Birch
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →