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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A well curated reference for what good type looks like in the wild, with recommended fonts and pairings. When you are unsure... Typewolf Tool · Starting Up Typewolf Jeremiah Shoaf
  2. This is a ready-made, accessible pattern for error messages with real wording examples you can adapt (it even shows the... GOV.UK Design System Template · reference · Starting Up Error message component GOV.UK / Government Digital Service
  3. Professionally designed, ready to drop in UI blocks and page templates from the makers of Tailwind CSS. It lets you assemble a... Tailwind CSS Tool · Starting Up Tailwind Plus (Tailwind UI) Tailwind CSS
  4. Google's open design system with detailed guidance on layout, color, type, and components, plus ready implementations.... Google Tool · Starting Up Material Design 3 Google
  5. One of the most complete free Figma UI kits, with a large library of components and page examples you can adapt. If you want a... Untitled UI Template · Starting Up Untitled UI (Free Figma UI Kit) Untitled UI
  6. This is the cheapest way to catch translation problems before you have any translations. Pseudolocalization swaps your text for... Android Developers Tool · 10 min read · Starting Up Test Your App with Pseudolocales Google Android
  7. If your Hindi or Tamil text renders as boxes or looks broken, it is usually a font problem, and Noto solves it for free across... Google Fonts Tool · font family · Starting Up Noto Fonts Google
  8. When you want to show a trend or a comparison instead of a raw figure, this poster tells you which chart fits the relationship... Financial Times Visual Journalism Team Tool · Interactive poster · Starting Up FT Visual Vocabulary Financial Times
  9. A free tool with an excellent how-to library that teaches clean chart and dashboard building as you go. It nudges you toward... Datawrapper Tool · How-to library · Starting Up Datawrapper Academy Datawrapper
  10. Once you understand RICE, you still need somewhere to actually score your ideas, and this free Notion template gives you the... Notion Marketplace Template · Ready to use template · Starting Up RICE Prioritization Worksheet (Notion template) Notion Marketplace
  11. If you want to actually run a Now-Next-Later roadmap rather than just read about it, this is the tool built for it by the... ProdPad Tool · software, free trial · Starting Up ProdPad (Now-Next-Later roadmap tool) Janna Bastow, Simon Cast
  12. If reading is not enough and you want to drill the skill, this is Torres's own course on running interviews as an ongoing... Product Talk Academy Course · Starting Up Continuous Interviewing (course) Teresa Torres
  13. GV's free step by step playbook for finding your bullseye customer and running interviews, including the recruiting scripts and... GV / Michael Margolis Template · Starting Up Learn More Faster (GV Bullseye Customer playbook) Michael Margolis
  14. A ready made doc that lays out planning, review, and communication rituals across weekly, monthly, and quarterly horizons,... Phil Farhi, Coda Template · Interactive doc · Starting Up Product Operating Rhythm Phil Farhi
  15. Amazon's method of writing the outcome in plain language before any code exists, which forces you to make a request someone... Working Backwards (Bryar & Carr) Template · template + guide · Starting Up Working Backwards PR/FAQ template and instructions Working Backwards (Bryar & Carr)
  16. This is a ready made, minimal workflow you can adopt as is on your first hire: branch, open a pull request, review, merge,... GitHub Docs Template · 10 min read · Starting Up GitHub Flow GitHub
  17. An open source, self hostable feature flag service that gives you gradual rollouts and instant kill switches without building... Unleash Tool · Tool · Starting Up Unleash (open source feature flags) Unleash
  18. The free home of the four delivery metrics plus a quick check that tells you where your team stands, so you can judge process... dora.dev Tool · Reference and quick check · Starting Up DORA (DevOps Research and Assessment) DORA
  19. A ready made now, next, later template plus guidance so you can build a date free roadmap today instead of starting from a... ProdPad Template · Starting Up The Ultimate Product Roadmap Template and How to Use It ProdPad
  20. A dead simple paper tool for the exact habit this question needs: give every part of your day a job before it starts, including... Cal Newport Tool · Physical daily planner · Starting Up The Time-Block Planner Cal Newport
  21. A daily planner built specifically for timeboxing, so you drag tasks (including your fixed support and sales windows) onto the... Sunsama Tool · Daily planning app · Starting Up Sunsama Sunsama
  22. A ready made place to write each idea as a one line problem and score it on the criteria that matter to you. Putting all your... Notion Marketplace Template · Template · Starting Up Idea Rating Scorecard (Notion template) Notion Marketplace
  23. This is the simple artifact your answer describes: list the three or four criteria you both care about, weight them, and score... Smartsheet Template · template · Starting Up Weighted Decision Matrix Templates Smartsheet
  24. A tool that scans forums, search trends, and communities to surface pre-researched idea candidates, with a free idea of the... IdeaBrowser (Greg Isenberg) Tool · Web tool · Starting Up IdeaBrowser Greg Isenberg

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