Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A well curated reference for what good type looks like in the wild, with recommended fonts and pairings. When you are unsure... Typewolf Tool · Starting Up Typewolf Jeremiah Shoaf
- This is a ready-made, accessible pattern for error messages with real wording examples you can adapt (it even shows the... GOV.UK Design System Template · reference · Starting Up Error message component GOV.UK / Government Digital Service
- Professionally designed, ready to drop in UI blocks and page templates from the makers of Tailwind CSS. It lets you assemble a... Tailwind CSS Tool · Starting Up Tailwind Plus (Tailwind UI) Tailwind CSS
- Google's open design system with detailed guidance on layout, color, type, and components, plus ready implementations.... Google Tool · Starting Up Material Design 3 Google
- One of the most complete free Figma UI kits, with a large library of components and page examples you can adapt. If you want a... Untitled UI Template · Starting Up Untitled UI (Free Figma UI Kit) Untitled UI
- This is the cheapest way to catch translation problems before you have any translations. Pseudolocalization swaps your text for... Android Developers Tool · 10 min read · Starting Up Test Your App with Pseudolocales Google Android
- If your Hindi or Tamil text renders as boxes or looks broken, it is usually a font problem, and Noto solves it for free across... Google Fonts Tool · font family · Starting Up Noto Fonts Google
- When you want to show a trend or a comparison instead of a raw figure, this poster tells you which chart fits the relationship... Financial Times Visual Journalism Team Tool · Interactive poster · Starting Up FT Visual Vocabulary Financial Times
- A free tool with an excellent how-to library that teaches clean chart and dashboard building as you go. It nudges you toward... Datawrapper Tool · How-to library · Starting Up Datawrapper Academy Datawrapper
- Once you understand RICE, you still need somewhere to actually score your ideas, and this free Notion template gives you the... Notion Marketplace Template · Ready to use template · Starting Up RICE Prioritization Worksheet (Notion template) Notion Marketplace
- If you want to actually run a Now-Next-Later roadmap rather than just read about it, this is the tool built for it by the... ProdPad Tool · software, free trial · Starting Up ProdPad (Now-Next-Later roadmap tool) Janna Bastow, Simon Cast
- If reading is not enough and you want to drill the skill, this is Torres's own course on running interviews as an ongoing... Product Talk Academy Course · Starting Up Continuous Interviewing (course) Teresa Torres
- GV's free step by step playbook for finding your bullseye customer and running interviews, including the recruiting scripts and... GV / Michael Margolis Template · Starting Up Learn More Faster (GV Bullseye Customer playbook) Michael Margolis
- A ready made doc that lays out planning, review, and communication rituals across weekly, monthly, and quarterly horizons,... Phil Farhi, Coda Template · Interactive doc · Starting Up Product Operating Rhythm Phil Farhi
- Amazon's method of writing the outcome in plain language before any code exists, which forces you to make a request someone... Working Backwards (Bryar & Carr) Template · template + guide · Starting Up Working Backwards PR/FAQ template and instructions Working Backwards (Bryar & Carr)
- This is a ready made, minimal workflow you can adopt as is on your first hire: branch, open a pull request, review, merge,... GitHub Docs Template · 10 min read · Starting Up GitHub Flow GitHub
- An open source, self hostable feature flag service that gives you gradual rollouts and instant kill switches without building... Unleash Tool · Tool · Starting Up Unleash (open source feature flags) Unleash
- The free home of the four delivery metrics plus a quick check that tells you where your team stands, so you can judge process... dora.dev Tool · Reference and quick check · Starting Up DORA (DevOps Research and Assessment) DORA
- A ready made now, next, later template plus guidance so you can build a date free roadmap today instead of starting from a... ProdPad Template · Starting Up The Ultimate Product Roadmap Template and How to Use It ProdPad
- A dead simple paper tool for the exact habit this question needs: give every part of your day a job before it starts, including... Cal Newport Tool · Physical daily planner · Starting Up The Time-Block Planner Cal Newport
- A daily planner built specifically for timeboxing, so you drag tasks (including your fixed support and sales windows) onto the... Sunsama Tool · Daily planning app · Starting Up Sunsama Sunsama
- A ready made place to write each idea as a one line problem and score it on the criteria that matter to you. Putting all your... Notion Marketplace Template · Template · Starting Up Idea Rating Scorecard (Notion template) Notion Marketplace
- This is the simple artifact your answer describes: list the three or four criteria you both care about, weight them, and score... Smartsheet Template · template · Starting Up Weighted Decision Matrix Templates Smartsheet
- A tool that scans forums, search trends, and communities to surface pre-researched idea candidates, with a free idea of the... IdeaBrowser (Greg Isenberg) Tool · Web tool · Starting Up IdeaBrowser Greg Isenberg
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →