Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- An AI size-recommendation widget built specifically for apparel/footwear Shopify stores - the practical next step once a static... measmerize.com Tool · D2C Shopify Size Advisor & Fit Finder App for Fashion Stores Measmerize
- The official government reference for BIS-regulated product recalls, the primary source for founders whose products fall under... BIS Tool · D2C Public Alert for Product Recall on Account of Non-Conformity of Product Bureau of Indian Standards
- A free, structured video course that takes you from 'what is SEO' through keyword research, on-page and link building in a few... ahrefs.com Course · D2C SEO Course for Beginners Sam Oh / Ahrefs Academy
- A quick sanity-check tool for whether your courier or aggregator is billing you correctly, useful the first time you spot an... edesy.in Template · D2C Shipping Rate Calculator India 2026, Delhivery & Courier Charges edesy.in
- A recruitment agency built specifically around DTC marketing roles (media buyers, retention leads, creative) - a real option... constanthire.com Tool · D2C Marketing Recruitment for DTC Brands: Media Buyers, Retention, Creative Constant Hire
- A live D2C-specific job board and company directory for India - useful both to post roles and to see which peer brands are... wellfound.com Tool · D2C Best D2C Companies to Work for in India 2026 Wellfound
- A global recruitment firm's India-specific D2C job listings, giving a real-market sense of current roles, seniority levels and... michaelpage.co.in Tool · D2C D2C Jobs in India Michael Page
- A free, structured template covering speed, conversion and theme/app analysis in one place - turns 'audit your apps' from a... ajstehlingco.com Template · D2C Shopify Performance Audit Template (Free Download) AJ Stehling & Co.
- The budget-friendly, India-headquartered starting point for founders who don't yet need Unicommerce's marketplace depth but do... zoho.com Tool · D2C Zoho Inventory - Ecommerce Inventory Management Zoho
- An India-headquartered loyalty option worth a look specifically if you're already Zoho-native, since it ties loyalty data into... zoho.com Tool · D2C Zoho Thrive - Customer Loyalty Program Software Zoho
- Built specifically around a shared WhatsApp inbox for Indian D2C support teams, which is what a lot of founders actually need... delightchat.io Tool · D2C DelightChat - Omnichannel Customer Support & WhatsApp Marketing DelightChat
- A friendlier front-end over the same government data, useful if the official portal's interface trips you up, good for a quick... IndiaFilings Tool · D2C Online Trademark Search India | Check Brand Name Availability IndiaFilings
- A cloud-hosted WMS built for high-volume omnichannel fulfillment with unique-piece barcoding, relevant if you're evaluating... Increff Tool · D2C Increff WMS, Warehouse Management System Solution Increff
- A free way to sanity check any GSTIN, your own once issued, or a supplier's before you extend credit, without waiting on a CA. ClearTax Tool · D2C GST Number Search Tool - GSTIN Verification Online ClearTax
- A free, self-paced government training module that simulates the actual registration screens, useful if you would rather watch... GST Portal (tutorial.gst.gov.in) Course · D2C Applying for GST Registration (Computer Based Training) GSTN
- When your application stalls (a stuck ARN, an unresolved OTP, a portal error), this is where you raise a ticket yourself... selfservice.gstsystem.in Tool · D2C GST Self Service Grievance Redressal Portal GSTN
- Useful as a sanity check, not a requirement: if you decide you want paid help for one specific step, this is the government's... GST Portal (services.gst.gov.in) Tool · D2C Locate GST Practitioner (GSTP) GSTN
- The official portal's own reference tool, broken out by taxpayer category (normal taxpayer, non-resident, GST practitioner and... GST Portal (gst.gov.in) Tool · D2C GST Document Advisor: Documents Required for New Registration Application Goods and Services Tax Network (GSTN)
- Most D2C founders start out of a home or a relative's property rather than a formally rented office, and this is the single... ClearTax Template · D2C Consent Letter for GST Registration: Format and Requirements ClearTax
- The fastest way to solve the GST portal's tight 100 KB to 1 MB upload limits when a phone-scanned document comes out too large,... iLovePDF Tool · D2C Compress PDF online, same PDF quality less file size iLovePDF
- A quick sanity-check calculator for GST amounts, useful for pricing out what a 1 percent composition levy actually saves versus... Zoho Books Tool · D2C Free GST Calculator Zoho Books
- An interactive version of the checklist that generates the exact document list for your specific business constitution instead... TaxBizMantra Tool · D2C Free GST Registration Document Checklist Tool TaxBizMantra
- A single glance-able calendar to put your GSTR-1/GSTR-3B dates straight into your own calendar instead of hunting through... ClearTax Tool · D2C GST Calendar 2026-27: GST Due Dates, Filing Deadlines and Compliance ClearTax
- The rare resource that sequences the tasks in order instead of listing rules alphabetically, so you know what to do this week... CA in Bangalore Template · D2C GST Compliance Guide for First-Time GST Registrants: Month-by-Month Checklist CA in Bangalore
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →