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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. UX Writing Hub is a well known home for this craft, and this guide is a browsable reference of real product screenshots showing... UX Writing Hub Tool · Starting Up Microcopy in a Nutshell: Past, Present and Future Anja Wedberg (UX Writing Hub)
  2. This is the practical answer to the scariest part of multilingual design: a button that reads Submit in English can blow out to... Lokalise Tool · Plugin, set up in minutes · Starting Up Lokalise for Figma (localization plugin) Lokalise
  3. A weekly ship cadence needs a container that resets every week on its own, otherwise the discipline lives in your head and... Linear Tool · Docs page plus free tool · Starting Up Cycles (Linear Docs) Linear
  4. When you are chasing your first 10 customers, you do not need Salesforce, you need one place to see who you contacted, who... Notion Marketplace Tool · Free Notion template · Starting Up Simple Sales CRM & Pipeline (Notion template) Laura Miller
  5. For Indian B2B, LinkedIn is closer to a real launch surface than Product Hunt ever was, because the decision-makers you are... LinkedIn Tool · Ongoing · Starting Up LinkedIn LinkedIn
  6. Sustaining a drip by hand every single day is where most founders quit, so this is the practical tool that keeps it going:... Typefully Tool · web and mobile app · Starting Up Typefully: write, schedule, and publish social posts and threads Typefully
  7. When the call goes well, the follow-up needs to go out fast, and a reusable structure is what makes that happen without you... Superhuman Blog Template · ~12 min read, 18 templates · Starting Up 18 Sales Follow-Up Email Templates That Actually Get Responses Superhuman
  8. If payments keep landing late, the fix is often to stop relying on the buyer to remember and set up an auto-debit mandate... Razorpay Tool · Starting Up Razorpay e-NACH and e-Mandate for Recurring Payments Razorpay
  9. When you are the only salesperson, the win is getting deals out of your head and into one place today, and HubSpot's free tier... HubSpot Tool · Starting Up HubSpot CRM for Startups (free forever plan) HubSpot
  10. Before a CRM is worth the overhead, a clean spreadsheet is often the honest answer, and this one downloads with no email wall... OnePageCRM Template · Starting Up Free Sales Pipeline Template (Excel and Google Sheets) OnePageCRM
  11. Before you hit send, paste your draft subject in here and it scores it for spam risk, clarity, and curiosity, so you catch the... SuperSend Tool · Starting Up Free Email Subject Line Tester (clarity, curiosity, and spam risk) SuperSend
  12. Knowing the rules is one thing, adding a compliant opt-out and address to your emails without bugging an engineer is another,... Sequenzy Tool · Starting Up Email Footer Generator (CAN-SPAM and GDPR) Sequenzy
  13. Before you send a real campaign, this tests exactly where your email lands across Gmail, Outlook, Yahoo, and others, so you... GlockApps Tool · Starting Up GlockApps Inbox Insight: Email Deliverability and Inbox Placement Test GlockApps
  14. Warming a new domain by hand means sending a trickle of real, replied-to emails for weeks, and this automates that slow ramp... Instantly Tool · Starting Up Instantly Email Warmup Instantly
  15. A guessed or bulk-sourced address is a gamble, and one bounce-heavy send tells Gmail and Outlook you are not a real sender,... zerobounce.net Tool · Starting Up ZeroBounce Email Verifier ZeroBounce
  16. Once you suspect something is dragging replies down, guessing is slow: Smartlead lets you run variant tests inside a single... Smartlead Tool · ~10 min read plus tool · Starting Up Cold Email A/B Testing in Smartlead (Variants + Reply Tracking) Smartlead

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