Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A free, duplicate-into-your-workspace calendar that's overkill-free - built for a two-person team, not a 12-person marketing... notion.com Template · D2C Simple Social Media Content Calendar Template Notion In 2 answers
- The most India-specific creator discovery and campaign tool, with a database skewed to Indian creators across languages and... qoruz.com Tool · D2C Qoruz - Influencer Marketing Platform for Brands & Agencies Qoruz In 2 answers
- The official government portal where every trademark application actually gets filed, every private filing service is charging... IP India (ipindiaonline.gov.in) Tool · D2C E-Filing of Trademarks, Intellectual Property India Government of India In 2 answers
- AI-driven counterfeit detection across 1,500+ marketplaces and social platforms in 118 countries, the right tier of tool once... MarqVision Tool · D2C Products | Brand Protection MarqVision In 2 answers
- The actual government portal where every D2C brand using plastic packaging in India registers and files, every consultant's... CPCB (eprplastic.cpcb.gov.in) Tool · D2C Centralized EPR Portal for Plastic Packaging CPCB In 2 answers
- The exact page where you apply for and manage your IEC and complete the mandatory annual update, the actual tool, not a... dgft.gov.in Tool · D2C DGFT, IEC Profile Management DGFT In 2 answers
- The government's own HS/ITC-HS classification lookup, the most authoritative place to confirm your product's code before... dgft.gov.in Tool · D2C DGFT, ITC (HS) Classification Search DGFT In 2 answers
- A free search-by-product-name tool that's often faster than the government portal for a rough first lookup, cross-verify... seair.co.in Tool · D2C Free HS Code Finder, Search Indian HS Code List, HSN Code Search SEAIR In 2 answers
- A genuinely free, editable Excel/Sheets starting scaffold with a built-in runway calculation - the fastest way to get a working... slidebean.com Template · D2C A FREE Startup Financial Model Template Slidebean In 2 answers
- Purpose-built for the cash flow statement specifically - the document most founders skip in favour of the P&L, and the one that... clear.co Template · D2C Free Ecommerce Cash Flow Statement Template Clear.co In 2 answers
- Walks through the ten manufacturing-specific clauses that protect a brand, delivery terms, quality control, inventory risk, IP,... pandadoc.com Template · D2C How to Create an Enforceable Manufacturing Agreement PandaDoc In 2 answers
- The official starting point, registration, category list, fee schedule. Start here before any third-party 'how to sell on... seller.flipkart.com Tool · D2C Flipkart Seller Hub, Become an Online Seller in India Flipkart In 2 answers
- India's most widely used multichannel OMS for exactly this problem, pre-integrated with Flipkart, Myntra, Amazon, JioMart and... Unicommerce Tool · D2C Unicommerce, Multichannel Order Management System Unicommerce In 2 answers
- The product page for the RBF platform Indian D2C and ecommerce brands actually use, funding up to ₹4 crore with a 5-10% revenue... dashboard.velocity.in Tool · D2C Velocity - India's Largest Revenue Based Financing Platform Velocity In 2 answers
- Free, official, and the source of truth for Google's own terminology and mechanics, start here before an agency's sales deck... Skillshop Course · D2C Free Google Ads Training for Every Kind of Advertiser (Skillshop) Google In 2 answers
- The authoritative government HSN/SAC lookup, worth cross-checking against a third-party finder when a rate is ambiguous. Listed... GST Portal (services.gst.gov.in) Tool · D2C Search HSN Code, Official GST Portal Goods and Services Tax Network (GSTN) In 2 answers
- GRIN is the category-defining creator-and-affiliate management platform for e-commerce - brands on it reportedly drove billions... grin.co Tool · D2C GRIN - Creator Management Platform GRIN In 2 answers
- A free, ready-to-edit contract covering deliverables, usage rights, payment terms and disclosure - the one document most Indian... meltwater.com Template · D2C Social Influencer Contract Template (Free Download) Meltwater In 2 answers
- The default Shopify affiliate app for Indian D2C brands starting out - the free tier gives you unlimited affiliates,... goaffpro.com Tool · D2C GoAffPro - Affiliate & Referral Marketing for Your Store GoAffPro In 2 answers
- One of India's largest creator networks (750K+ creators), built around a fast, semi-automated campaign-to-payout flow designed... kofluence.com Tool · D2C Kofluence - Influencer Marketing Agency & Platform Kofluence In 2 answers
- The category-defining tool for founder-led DTC brands who are still running inventory off spreadsheets, it predicts stockouts,... Cogsy Tool · D2C Cogsy, Demand Forecasting & Purchase Order Automation Cogsy In 2 answers
- A plug-in-your-numbers calculator for the single most useful formula in inventory planning, reorder point = average daily sales... letsbloom.com Template · D2C Reorder Point Formula & Calculator Bloom Group In 2 answers
- India's specialist early-stage consumer brand VC, with 89+ investments including boAt, Mamaearth, Yoga Bar and Vahdam Teas. If... firesideventures.com Tool · D2C Fireside Ventures Fireside Ventures In 2 answers
- A first-cheque, high-engagement consumer fund focused on F&B, personal care and apparel/lifestyle - the kind of investor who... sauce.vc Tool · D2C Sauce Sauce.vc In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →