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Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This is the founder-sized version of Radical Candor: a four-step order of operations (Get, Give, Gauge, Encourage) that starts... Radical Candor Article · 15 min read · Starting Up How to Get and Give Feedback Using the Radical Candor Order of Operations Kim Scott (Radical Candor team)
- Written by a manager who has actually done it, so it reads like a playbook, not theory: prep your talking points in bullets,... Medium (The Innovation) Article · 9 min read · Starting Up How to Fire Someone With Dignity Shannon Z
- The India-specific money mechanics of an exit, laid out by a payroll company that processes them daily. It itemizes exactly... Razorpay Article · 12 min read · Starting Up Full and Final Settlement (FnF): All You Need to Know Razorpay Payroll
- This is the honest post-mortem, not the launch hype. Buffer ran fully public salaries for a decade (17 to 75 people) and this... Buffer Article · 15 min read · Starting Up Reflecting on a Decade of Transparent Salaries at Buffer Courtney Seiter and the Buffer team
- The definitive playbook for saying hard news first and plainly. Steinberg (People lead at Sennder, ex-Zynga/Facebook) is... First Round Review Article · 20 min read · Starting Up How to Lead and Rally a Company Through a Layoff Beth Steinberg (interviewed by First Round)
- Salary transparency made real in the Indian ecosystem: named founder comp across 65 founders at 37 companies. It shows the... Inc42 Article · 12 min read · Starting Up Founder Salaries Tracker FY25: How Much Did Startup Founders Earn? Inc42 Data Labs
- GitLab runs 2,000+ people across 60+ countries with zero headquarters, so their handbook is the closest thing to a field manual... The GitLab Handbook Article · 45 min read · Starting Up GitLab's Guide to All-Remote GitLab
- This is a real, published pay formula, not opinion: Salary = (SF 50th-percentile benchmark x cost-of-living multiplier x role... Buffer Article · 15 min read · Starting Up The Next Evolution of Transparent Salaries: Our Remote-First Formula and Salary Calculator Buffer
- Before you lock in location-based bands, read the honest case against them: this lays out where cost-of-living pay breeds... Sifted Article · 10 min read · Starting Up Should you earn less because you live somewhere cheaper? Sifted
- Your answer says 'write the decision, the reasoning, and who owns it in one place', and this is the copy-paste template for... GitHub Template · 30 min read · Starting Up Decision Record: how to initiate and complete decisions for teams Joel Parker Henderson
- Written by a two-time exited founder who now coaches CEOs, this maps almost exactly onto our answer: split business focus... Matt Munson (2x exited founder, CEO coach) Essay · 14 min read · Starting Up How to Plan a Great Team Offsite Matt Munson
- This is the missing India cost context: real rupee numbers for a distributed team that can drive out of Mumbai instead of... StayVista Journal Article · 12 min read · Starting Up Corporate Offsite Destinations Near Mumbai: Where to Go, What to Spend and How to Plan StayVista Editorial
- This breaks down the four things you will run monthly (TDS under Section 192, PF via UAN, ESI for sub-21,000 wages, PT capped... Razorpay Article · 15 min read · Starting Up Payroll Compliance: PF, ESI, PT and TDS Explained RazorpayX Payroll
- POSH is the compliance founders skip until a complaint or a diligence checklist forces it, and this is a clean, dedicated... greytHR Article · 12 min read · Starting Up POSH Act Explained: Full Form, Meaning and Compliance Guide greytHR
- Doist runs a 100+ person team across every time zone with 80-90% of communication written, and this piece is their playbook... Doist / Twist Article · 18 min read · Starting Up Asynchronous Communication: The Real Reason Why Remote Workers Are More Productive Doist
- Newport diagnoses exactly why distributed teams end up always waiting on the founder: the hyperactive hive mind of ad hoc Slack... calnewport.com Essay · 12 min read · Starting Up On Productivity and Remote Work Cal Newport
- This is the exact scene you are dreading, in Indian parents' own words. Vineeta Singh (SUGAR) turned down a lucrative offer and... Humans of Bombay Article · 8 min read · Starting Up 5 Indian startup stories: founders who turned down the safe job and faced the family they had to answer to Humans of Bombay
- Kamath built Zerodha with zero VC, so his advice is un-hyped and unusually honest for an Indian founder of his stature. He blew... nithinkamath.me Essay · Varies (essay collection) · Starting Up Nithin Kamath: musings on risk, quitting, and the thin line between passion and foolishness Nithin Kamath
- This is the runway-and-plan-B ammunition you can literally quote to your parents. Adam Grant's research found founders who kept... tampham.co Article · 6 min read · Starting Up Don't quit your job to start a business (Adam Grant's research on de-risking the bet) Adam Grant (research), summarized
- This is the clearest naming of the exact trap in the question: Gorman, a therapist who works with founders, calls it identity... Ingmar Gorman (psychotherapist for entrepreneurs) Article · 10 min read · Starting Up When the Startup Becomes You: Burnout, Founders' Identity, and Therapy for Entrepreneurs Ingmar Gorman, PhD
- Colonna is the VC-turned-coach founders actually trust on this, and here he tells it from the inside: after losing his... On Being Podcast · 51 min listen (full transcript available) · Starting Up Can You Really Bring Your Whole Self to Work? (Jerry Colonna) Jerry Colonna, interviewed by Krista Tippett
- This is the piece that proves burnout is an operations problem, not a mood. Saxena's line is the whole distinction you need:... First Round Review Article · 14 min read · Starting Up Practical Frameworks for Beating Burnout Roli Saxena (interviewed by First Round Review)
- The rare founder account of hitting the wall and recovering without stepping away from the company. El-Hage burned out in years... First Round Review Podcast · 30 min read · Starting Up The First-Time Founder's Guide to Learning Everything the Hard Way Steve El-Hage, founder and CEO of Drop
- India's most respected bootstrapped founder built the exact week-level defenses this answer argues for, and runs a company of... Business Today Article · 5 min read · Starting Up Zerodha's Nithin Kamath stops all work chats after 6 pm; here's why Business Today staff, reporting Nithin Kamath
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →