Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Hard data (not vibes) that a one-person company is a legitimate posture, not a weakness to disguise. Stripe's numbers show top... Stripe Article · 8 min read · Starting Up Solo Founders: The Traits Top Performers Share Stripe
- An honest investor-side essay that names the real objection and tells you how to kill it. It quotes a16z's Andrew Chen:... a16z Speedrun (Substack) Essay · 15 min read · Starting Up The case for (and against) founding solo Evan Armstrong (guest post, a16z speedrun)
- A first-hand account from an Indian founder who bootstrapped for two years, then raised alone, so it speaks to the actual... Inc42 Article · 7 min read · Starting Up Learnings From A Single Founder Startup Chandrika Pasricha
- Lynch runs TinyPilot solo and sets an explicit goal for the year: be able to take a two-week vacation without the business... mtlynch.io Article · Long read (about 25 minutes) · Starting Up My Fourth Year as a Bootstrapped Founder Michael Lynch
- This is the systems sequel: how Lynch structured the business so no single person (including himself) is a single point of... mtlynch.io Article · Long read (about 30 minutes) · Starting Up My Fifth Year as a Bootstrapped Founder Michael Lynch
- This is written from the other side of the table: enterprise procurement leaders telling small vendors exactly how to get... Venture Atlanta Article · 12 min read · Starting Up How to Navigate Enterprise Procurement as a Startup (advice from the procurement leaders themselves) Venture Atlanta (panel of enterprise procurement executives)
- Enterprise procurement in India kills deals on paperwork before anyone judges your work, and this is the precise list of what... OPEN Money Blog Article · 15 min read · Starting Up Vendor Onboarding Checklist for Indian Businesses: the exact documents an enterprise buyer will demand OPEN Money editorial team
- This is the exact fork most solo founders face, and Razorpay lays it out without the jargon: a proprietorship is unlimited... Razorpay Rize (Learn) Article · 12 min read · Starting Up Sole Proprietorship vs One Person Company: Which Should a Solo Founder Pick? Razorpay Rize
- This is the first-year compliance rhythm in one place, in plain English: what GST actually is versus what your ITR is, when... QuickGo Blog Article · 15 min read · Starting Up Startup GST and ITR: The Simple Founder's Guide QuickGo
- GST is the single compliance item a solo founder most often gets wrong, either registering too late or not knowing the... ClearTax Article · 18 min read · Starting Up GST Registration: Thresholds, Documents, Process, and Penalties ClearTax
- The LinkedIn founder names the exact thing a solo founder feels and refuses to call it weakness: you are carrying context... Greylock Essay · ~2,500 words, 10 min read · Starting Up Entrepreneurship and Loneliness Reid Hoffman
- This is the fastest in-person on-ramp for The Anywhere Founder who has no co-founder and no ready-made peer group. Headstart is... Headstart Tool · Ongoing community, chapters in 30+ cities · Starting Up Headstart Network: India's largest grassroots founder community Headstart Network Foundation
- An Indian founder (24squad.in, fintax24.in) writes the honest version of the quiet crash, not the dramatic one: the slow... renishmithani.com Article · ~12 min read · Starting Up The Burnout Trap: How I Rebuilt My Founder Mind Renish Mithani
- Colonna is the founder coach (Reboot, ex-Flatiron VC) who works with the exact person this question describes, and he closes... The Tim Ferriss Show Podcast · ~2 hr listen · Starting Up Jerry Colonna, How to Reboot Yourself and Feel Unrushed in the New Year (#554) Tim Ferriss and Jerry Colonna
- This is the framework for the co-founder vs senior hire vs contractor decision, written from real numbers instead of theory. Pu... Founder Reality Article · ~20 min read · Starting Up Solo Founder vs Co-Founder: The Complete Decision Framework George Pu
- Most equity guides assume two people starting on day one. This one is built for exactly your situation: you started solo and... Equity Matrix Article · ~15 min read · Starting Up How to Bring on a Co-Founder After Starting Sebastian Broways
- This is the SOP how-to our answer asks for, written first-hand around the exact failure mode: you are the bottleneck and tasks... The Founders Corner Article · ~12 min read · Starting Up How to Build the Systems That Run Your Business Without You The Founders Corner
- From Allan Dib, author of The 1-Page Marketing Plan, so the systemizing advice is practical rather than theoretical. It gives... Lean Marketing Article · ~10 min read · Starting Up How to Systemize Your Business as a Solopreneur Allan Dib (Lean Marketing)
- This is a founder who ran Gumroad down to literally one person (himself) after raising 8 million dollars, and talks candidly... Indie Hackers Podcast · 1 hr listen · Starting Up From Aspiring Billionaire to Indie Hacker with Sahil Lavingia of Gumroad Sahil Lavingia (with Courtland Allen)
- India's most respected bootstrapped founder admits that until 2019 he was answering email at 3 AM, staying late, and working... Nithin Kamath (Zerodha) on Substack Essay · 6 min read · Starting Up Why 'a nice place to work' doesn't just happen Nithin Kamath
- A first-hand solo-founder thread on the exact fear behind this question, and the answers are concrete rather than theoretical.... Indie Hackers Article · 10 min read · Starting Up Solo founders, what if you get hit by a bus? Indie Hackers community
- This is the practical build-it-this-weekend version of a one-person continuity plan, written for a business where the only... Smart Money, Simple Life Article · 12 min read · Starting Up Emergency Planning for Solopreneurs: What You Need To Know Kylie Travers
- The India-specific answer to the money side of single-point-of-failure risk, with real rupee figures instead of vague advice.... NYVO (India) Article · 9 min read · Starting Up Insurance for Startup Founders: The Complete Checklist NYVO
- This is the exact playbook for the moment your employer cover vanishes: it sizes a family floater at 10 to 25 lakh plus a super... Ditto Insurance (joinditto.in) Article · 18 min read · Starting Up Health Insurance for the Self-Employed in India Ditto Insurance
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →