Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The author of Running Lean tackles the exact trap in our short answer: founders confuse a wrong timeline with a wrong scope. He... Ash Maurya (Lean Stack) Article · 9 min read · Starting Up Getting to the Right Minimum in a Minimum Viable Product Ash Maurya
- DoorDash started as PaloAltoDelivery.com, a static page with a phone number and no app, delivering orders by hand. This is the... Stanley Tang (DoorDash co-founder) Essay · 10 min read · Starting Up A New Beginning: The DoorDash Story Stanley Tang
- A compact YC piece that reframes the MVP as a minimum evolvable product, something you keep changing in response to your... Y Combinator Startup Library Article · 12 min read · Starting Up How to Get Your First Users Y Combinator
- Years on, Ries revisits what the lean method got right and where the MVP idea gets abused, which is precisely the trap in your... Lenny's Newsletter Article · ~4,000 words · Starting Up Reflections on a Movement: Eric Ries on the Lean Startup Lenny Rachitsky and Eric Ries
- This is where the phrase undifferentiated heavy lifting comes from, and it names exactly the trap you are trying to avoid. The... AWS News Blog Article · 6 min read · Starting Up We Build Muck, So You Don't Have To Jeff Barr
- Auth is the piece founders most often assume is easy, and this walks through why it quietly is not: password storage, resets,... With Blue Ink (Alessandro Segala) Article · 15 min read · Starting Up Please everyone, stop writing your own user authentication code Alessandro Segala
- Once you have decided to buy auth, this independent hands on comparison helps you actually pick one. It weighs developer... Hyperknot blog Article · 20 min read · Starting Up Comparing Auth providers (Supabase, Firebase, Clerk, Auth.js, Ory and others) Zsolt Ero
- This is the concrete proof that payments are a solved problem you should borrow: a few steps and you are charging real cards... Stripe Documentation Tool · Docs plus setup · Starting Up Accept a payment Stripe
- If your MVP is really about testing willingness to pay, you may not need to write payment code at all: a Payment Link is a URL... Stripe Documentation Tool · Docs plus setup · Starting Up No-code options for using Stripe (Payment Links) Stripe
- For an Indian MVP, this is usually the right payments choice because it supports UPI, cards, net banking, and wallets out of... Razorpay Documentation Tool · Docs plus setup · Starting Up Razorpay Quickstart Guide Razorpay
- Clerk gives you prebuilt sign up, sign in, and profile screens, so the whole login surface arrives finished rather than... Clerk Documentation Tool · Docs plus setup · Starting Up Clerk Quickstart Clerk
- Firebase Auth is the battle tested default for mobile first and Google Cloud based apps, with a very generous free tier. It... Firebase Documentation Tool · Docs plus setup · Starting Up Firebase Authentication Google
- Supabase pairs auth with a Postgres database, so if your app is data heavy you get login and storage from one open source stack... Supabase Documentation Tool · Docs plus setup · Starting Up Supabase Auth Supabase
- Sending reliable email (verification, password resets, notifications) is its own deliverability problem, and Resend lets you... Resend Tool · Docs plus setup · Starting Up Resend Documentation Resend
- Cohen, who built WP Engine into a unicorn, shows how he validated it by getting real people to commit real money before... A Smart Bear (Jason Cohen) Essay · Starting Up Vetting a startup: The systematic birth of WP Engine Jason Cohen
- This addresses your actual fear head on: what a migration off no-code really looks like once you succeed. It lays out the... Lowcode Agency Article · Starting Up What Happens When You Outgrow Bubble Lowcode Agency
- A concrete Indian example: Flexiple, started by IIM Ahmedabad grads, ran early on Google Sheets, Airtable, and Zapier held... Bubble Blog Article · Starting Up How Flexiple Uses Bubble to Match Tech Talent to Jobs Bubble Blog
- Tossell built Makerpad, the best known no-code education community (later acquired by Zapier), so his orientation to the... Codecademy Blog Article · Starting Up Getting to know no-code with Makerpad's Ben Tossell Ben Tossell
- Context on how far no-code has come and how seriously it is taken, from a major tech publication. It helps you see that... TechCrunch Article · Starting Up No-code Bubble raises $100M to make technical co-founders obsolete TechCrunch
- DoorDash started as PaloAltoDelivery.com, a one-hour landing page with PDF menus and a phone number, and the founders... Startup Archive Article · 5 min read · Starting Up Stanley Tang: Three Lessons from the Founding of DoorDash Startup Archive
- A clear, careful definition of the landing-page test from a respected product discovery teacher, including its real limits. It... Product Talk (Teresa Torres) Article · 6 min read · Starting Up Landing Page Test Teresa Torres
- Maurya gives you a repeatable way to rank risk instead of guessing at it. He points you at the universal early risks (do these... LEANSTACK blog (Ash Maurya) Article · 10 min read · Starting Up How to Identify Your Riskiest Business Model Assumptions Ash Maurya
- This is a concrete workshop method for exactly the ranking step in our answer. You list every desirability, viability, and... Strategyzer (David J. Bland) Article · 9 min read · Starting Up How Assumptions Mapping Can Focus Your Teams On Running Experiments That Matter David J. Bland
- Savoia, a former Google innovation lead, makes the case that most ideas fail because they are the wrong 'it', not because they... Stanford eCorner ETL (Alberto Savoia) Video · 50 min · Starting Up Build the Right It (Pretotyping) Alberto Savoia
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →