Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Cohen names the perfectionist's core bug: maximizing every decision when good enough would do. He gives you a rule for when to... A Smart Bear Essay · 12 min read · Starting Up Satisficing vs Maximizing Jason Cohen
2. Your short answer says polishing is often fear of the market's verdict, and this is the book about exactly that fear, which... stevenpressfield.com Book · 190 pages · Starting Up The War of Art Steven Pressfield
3. If you read one chapter, this is the core argument: doing less is a feature, not a compromise. It helps you strip your MVP down... Basecamp (37signals) Article · Starting Up Getting Real: Build Less Jason Fried, David Heinemeier Hansson
4. Twitter Lite is roughly 600KB over the wire versus a 23.5MB native install, and it grew engagement in emerging markets on flaky... web.dev (Google) Article · Starting Up Twitter Lite increases engagement and reduces data usage web.dev (Google)
5. If you decide the mobile web is your path, this free course teaches how to make it installable, work offline, and feel app like... web.dev (Google) Course · Starting Up Learn PWA web.dev (Google)
6. A concise checklist for making a web app feel native: cross browser, offline capable, responsive, and fast. Use it to judge... web.dev (Google) Article · Starting Up What makes a good Progressive Web App? web.dev (Google)
7. The neutral, vendor free reference on what a PWA is and can do, from the people who document the web. It helps you separate... MDN Web Docs (Mozilla) Article · Starting Up Progressive Web Apps (overview) MDN Web Docs (Mozilla)
8. The concrete how to for giving your web app a home screen icon without the app store, which removes most of the install... MDN Web Docs (Mozilla) Article · Starting Up Making PWAs installable MDN Web Docs (Mozilla)
9. Hard numbers on how much users resent being forced to install an app for something a web page could do. It quantifies the... Forbes Article · Starting Up 91% Of Us Hate Being Forced To Install Apps To Do Business John Koetsier
10. A short, opinionated guide to tracking the events that actually matter, your growth events like signup, activation, and... PostHog Docs Article · Short read · Starting Up Product analytics best practices PostHog Docs
11. A hands on walkthrough of capturing events, from autocapture to naming custom events for the moments you care about. It is... PostHog Tutorials Article · Medium read · Starting Up Complete guide to event tracking PostHog Tutorials
12. A tracking plan is the single document that keeps your analytics from rotting into noise. This guide shows how to define events... Amplitude Blog Article · Long read · Starting Up How to create a tracking plan Amplitude Blog
13. A roundup of free tracking plan templates from Segment, Mixpanel, Amplitude, and others, so you do not start from a blank page.... Avo Template · Short read plus templates · Starting Up 9 Free Tracking Plan Templates from Mixpanel, Amplitude, Segment, and More Avo
14. The other product analytics tool named in our short answer, strong for event based funnels and retention once you know the... Mixpanel Tool · Starting Up Mixpanel Mixpanel
15. Winters scaled Grubhub, Pinterest, and Eventbrite, and here he talks plainly about liquidity, local versus global network... First Round Review Podcast · ~1 hr · Starting Up How to build and scale winning marketplaces (Casey Winters) Casey Winters
16. An Indian founder walks through building a two-sided marketplace in a fragmented local market, including how pairing software... The Neon Show Podcast · ~1 hr · Starting Up Building a SaaS-enabled marketplace for Indian manufacturers (Sourcewiz) Siddhartha Ahluwalia
17. Video · ~50 min · Starting Up Kunal Shah and Shailendra Singh on Business Models and Moats Kunal Shah
18. If you only read one piece on this question, make it this one. Caudill studies six real cases (Netscape, Basecamp, VS Code,... herbcaudill.com Essay · 25 min read · Starting Up Rewrite, refactor, or reinvent? Lessons from 6 software rewrite stories Herb Caudill
19. A short, blunt warning from the creator of Rails. DHH argues that rewriting a working application from scratch in one big bang... dhh.dk Article · 5 min read · Starting Up Thinking about The Big Rewrite? David Heinemeier Hansson
20. This is the source of the second-system effect, the exact failure mode in your question. Brooks describes how the second system... Addison-Wesley (Fred Brooks) Book · 336 pages · Starting Up The Mythical Man-Month: Essays on Software Engineering Frederick P. Brooks Jr.
21. 37signals argues for building less software and starting from the core of the product rather than the frame. That philosophy... 37signals (Getting Real) Article · 6 min read · Starting Up Getting Real: Epicenter Design 37signals
22. A two minute read that reframes the whole copying question. Sivers puts numbers on it: a brilliant idea with no execution is... Derek Sivers (sive.rs) Essay · ~3 min read · Starting Up Ideas are just a multiplier of execution Derek Sivers
23. This is the open-source-as-growth playbook told by a founder who lived it, aimed at products where developers are the users.... PostHog Article · ~15 min read · Starting Up How we got our first 1,000 users James Hawkins
24. If you're seriously weighing open-sourcing your MVP, this lays out what that path actually demands. It walks through... Andreessen Horowitz (a16z) Article · ~20 min read · Starting Up Open Source: From Community to Commercialization Peter Levine, Jennifer Li

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