Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Built from interviews with 65 practitioners working across borders, this is the deeper read for when localization becomes... Whitney Quesenbery and Daniel Szuc Book · Book, ~256 pages · Starting Up Global UX: Design and Research in a Connected World Whitney Quesenbery and Daniel Szuc
- A foundational, if older, collection of guidelines and case studies on international interface design edited by Jakob Nielsen.... Nielsen Norman Group Book · Book · Starting Up Designing User Interfaces for International Use Jakob Nielsen (editor)
- A clean, example driven overview that ties the pieces together: flexible layouts, script aware typography, sensible date and... Phrase Article · 12 min read · Starting Up How to Create Good Multilingual UX Design Phrase
- Your short answer leans on icons that read without words, and this catalogs which icons are genuinely understood across... LogRocket Blog Article · 12 min read · Starting Up 32 Universal Icons for a Cross-Culturally Clear UI Betim Zaman
- For users who are not comfortable typing in any script, voice can be the real entry point, and this shows how Indian products... Think with Google APAC Article · 8 min read · Starting Up How Is Voice Making Technology More Accessible in India? Think with Google
- Widens the lens from language to literacy and access, arguing for pairing written labels with clear icons so people of varied... Google Design Article · 12 min read · Starting Up Designing for Global Accessibility, Part 1 Nithya Sambasivan and Astrid Weber
- ShareChat built a social product for 15 plus Indian languages from launch, not as a later add on, and this episode gets into... The Ashish Sinha Show Podcast · ~40 min · Starting Up Building for Bharat: ShareChat's Group Product Manager Ashish Sinha
- This is the most practical starting point for anyone whose dashboard reads like a wall of numbers. Knaflic (ex Google People... Cole Nussbaumer Knaflic Book · 288 pages · Starting Up Storytelling with Data: A Data Visualization Guide for Business Professionals Cole Nussbaumer Knaflic
- Instead of theory, this book shows dozens of real dashboards across sales, finance, support, and operations, then explains why... Steve Wexler, Jeffrey Shaffer, Andy Cotgreave Book · 440 pages · Starting Up The Big Book of Dashboards Steve Wexler, Jeffrey Shaffer, Andy Cotgreave
- Cairo teaches you to treat a chart as a tool with a job, not decoration, which is exactly the mindset that turns a wall of... Alberto Cairo Book · 384 pages · Starting Up The Functional Art: An Introduction to Information Graphics and Visualization Alberto Cairo
- This is the source of the data-ink idea: every pixel that is not carrying information should be questioned or removed. If your... Edward Tufte Book · 200 pages · Starting Up The Visual Display of Quantitative Information Edward Tufte
- A short, concrete post that shows a single chart being stripped of clutter step by step until it reads clearly. If you only... Storytelling with Data blog Article · 10 min read · Starting Up Declutter Your Data Visualizations Cole Nussbaumer Knaflic
- A free, focused reference showing a cluttered chart transformed into a clean one, with each removal explained. It is quick to... Data to Viz Article · 8 min read · Starting Up Decluttering Your Chart Yan Holtz and Conor Healy
- NN/g explains preattentive processing, the reason some numbers pop out in milliseconds and others get lost. Understanding this... Nielsen Norman Group Article · 12 min read · Starting Up Dashboards: Making Charts and Graphs Easier to Understand Page Laubheimer, Nielsen Norman Group
- A short, credible video on choosing visualization styles that work with how people actually scan a dashboard. It is a fast way... Nielsen Norman Group Video · 4 min · Starting Up Data Visualizations for Dashboards Page Laubheimer, Nielsen Norman Group
- A practical, founder-friendly walkthrough of building a dashboard from purpose to layout, with the top-left rule and context... Geckoboard Article · 20 min read · Starting Up Effective Dashboard Design: A Step-by-Step Guide Geckoboard
- When you want to show a trend or a comparison instead of a raw figure, this poster tells you which chart fits the relationship... Financial Times Visual Journalism Team Tool · Interactive poster · Starting Up FT Visual Vocabulary Financial Times
-
Video · 58 min · Starting Up
Storytelling with Data | Talks at Google
Cole Nussbaumer Knaflic
- Short episodes on specific data communication problems, including decluttering and focusing attention, that you can listen to... Storytelling with Data Podcast · Episodes 20 to 40 min · Starting Up Storytelling with Data Podcast Cole Nussbaumer Knaflic
- Google's guidelines give concrete rules on hierarchy, color, and dashboard layout that you can apply straight to a product... Google Material Design Article · 20 min read · Starting Up Material Design: Data Visualization Guidelines Google
- Anand S, co-founder of the Indian data visualization firm Gramener, shares how he turns dense data into a clear narrative. It... Analytics Vidhya Article · 15 min read · Starting Up Decoding the Art of Storytelling with Anand S Analytics Vidhya
- A gallery of worked examples from an Indian data viz team showing how a clear narrative frame makes numbers readable. Seeing... Gramener Blog Article · 12 min read · Starting Up Visual Data Storytelling Examples Gramener
- A running collection of real chart and dashboard makeovers, each showing the cluttered original beside the cleaned up version.... Storytelling with Data Article · Gallery · Starting Up Storytelling with Data Makeovers Storytelling with Data
- A free tool with an excellent how-to library that teaches clean chart and dashboard building as you go. It nudges you toward... Datawrapper Tool · How-to library · Starting Up Datawrapper Academy Datawrapper
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →