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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A thorough, practical walkthrough of turning a messy backlog into a prioritized roadmap, from sourcing ideas to sizing them... Product Growth (Aakash Gupta) Article · 20 min read · Starting Up How to Prioritize a Roadmap Aakash Gupta
  2. Doshi is unusually sharp on why most execution problems are really prioritization and strategy problems in disguise. You get... Lenny's Podcast Podcast · About 90 min · Starting Up Shreyas Doshi on pre-mortems, the LNO framework, and prioritization Shreyas Doshi
  3. ICE (Impact, Confidence, Ease) is RICE's lighter cousin, and it is often the right tool when you are moving fast and just need... Growth Method Article · 12 min read · Starting Up The ICE Framework: the original prioritization framework Stuart Brameld
  4. Not all features move satisfaction the same way, and Kano gives you a lens to tell basics from performance features from... Product School Article · 12 min read · Starting Up The Kano Model: prioritizing features that delight Carlos Gonzalez de Villaumbrosia
  5. This is a focused piece on the outcomes over output idea in our short answer, and it catches a common trap: writing goals that... romanpichler.com Article · 10 min read · Starting Up Get the Outcomes on Your Product Roadmap Right Roman Pichler
  6. A tight essay separating the work of figuring out what to build (discovery) from building it well (delivery), and arguing you... Silicon Valley Product Group Essay · 8 min read · Starting Up Discovery vs. Delivery Marty Cagan
  7. Once you understand RICE, you still need somewhere to actually score your ideas, and this free Notion template gives you the... Notion Marketplace Template · Ready to use template · Starting Up RICE Prioritization Worksheet (Notion template) Notion Marketplace
  8. Video · 20 min video · Starting Up When to Launch Your Startup and When to Wait Harj Taggar, Michael Seibel, Brad Flora
  9. 37signals built five products and Rails with seven people by relentlessly shipping less, sooner, and this free online book is... 37signals (Jason Fried, DHH) Book · Free online book · Starting Up Getting Real: Start Your Engines (Ship It) Jason Fried, David Heinemeier Hansson, Matt Linderman
  10. Charles, VP of Product at Ramp (a company known for shipping fast), lays out the operating practices that keep small teams... Geoff Charles (Medium) Article · 15 min read · Starting Up How to Increase Product Velocity Geoff Charles
  11. This tackles the exact tension a founder feels every week: ship faster or polish more. The Levels team argues that for an... Levels (Medium) Article · 12 min read · Starting Up Should You Prioritize Velocity of Shipping or Quality of Product? David Flinner
  12. The single essay behind our line that a roadmap is a direction, not a contract. It argues that a long plan is just a guess you... Signal v. Noise (Rework excerpt) Essay · ~4 min read · Starting Up Planning is Guessing Jason Fried
  13. The audio companion to the essay, where the 37signals team argues the point with real examples from running their own company.... REWORK by 37signals Podcast · ~25 min · Starting Up Planning is Guessing (REWORK podcast) 37signals
  14. Video · ~90 min · Starting Up A better way to plan, build, and ship products (Ryan Singer) Ryan Singer, Lenny Rachitsky
  15. Video · ~40 min · Starting Up Applying Shape Up in the Real World (Rails World 2023) Ryan Singer
  16. A deep interview where Singer explains the reasoning behind Shape Up, especially why the word bet was chosen to put risk back... The Changelog Podcast · ~70 min · Starting Up Shaping, betting, and building (Changelog Interviews #357) Ryan Singer
  17. Before you can run short cycles you have to decide what goes in them, and this is a founder grade framework for that from the... Y Combinator Startup Library Video · ~30 min · Starting Up How to Prioritize Features Emmett Shear
  18. A roadmap that lists solutions ages fast, while a roadmap of problems stays useful. Intercom shows how to write a tight problem... Intercom Blog Article · ~8 min read · Starting Up For Better Products, Start With a Problem Statement Intercom
  19. If you want to actually run a Now-Next-Later roadmap rather than just read about it, this is the tool built for it by the... ProdPad Tool · software, free trial · Starting Up ProdPad (Now-Next-Later roadmap tool) Janna Bastow, Simon Cast
  20. If reading is not enough and you want to drill the skill, this is Torres's own course on running interviews as an ongoing... Product Talk Academy Course · Starting Up Continuous Interviewing (course) Teresa Torres
  21. GV's free step by step playbook for finding your bullseye customer and running interviews, including the recruiting scripts and... GV / Michael Margolis Template · Starting Up Learn More Faster (GV Bullseye Customer playbook) Michael Margolis
  22. This is the clearest argument for the exact thing your short answer names: run two synchronized systems (a planning rhythm and... David Sacks, Craft Ventures Essay · 20 min read · Starting Up The Cadence: How to Operate a SaaS Startup David Sacks
  23. A veteran founder makes the case that a steady, brisk (but not burning) cadence is one of the highest leverage things a young... Michael Wolfe, Point Nine Land Essay · 12 min read · Starting Up The Rhythm of the Fight: Why a Startup Needs Cadence To Succeed Michael Wolfe
  24. The mechanics behind a high shipping cadence: small batches, feature flags, fast pipelines, and the safeguards that let a... Intercom Blog Article · 12 min read · Starting Up The safety of speed: How we ship code 180 times per day Danny Fallon and Ryan Sherlock, Intercom

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