Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A practical how to for the mechanics once you have decided to share: what to include, what to hold back, and how to keep it... ProdPad Article · Starting Up The Public Roadmap: Why You Need One, and How to Create It Megan Saker
2. The original short argument for replacing a list of features with a set of outcomes, which is the core mindset shift behind... Product Talk (Teresa Torres) Article · Starting Up Drop Feature-Based Product Roadmaps Teresa Torres
3. A ready made now, next, later template plus guidance so you can build a date free roadmap today instead of starting from a... ProdPad Template · Starting Up The Ultimate Product Roadmap Template and How to Use It ProdPad
4. A dead simple paper tool for the exact habit this question needs: give every part of your day a job before it starts, including... Cal Newport Tool · Physical daily planner · Starting Up The Time-Block Planner Cal Newport
5. Built around picking one Highlight per day and defending it, which maps cleanly onto shipping one small thing in every build... Jake Knapp and John Zeratsky Book · Book, ~300 pages · Starting Up Make Time: How to Focus on What Matters Every Day Jake Knapp and John Zeratsky
6. A collection of what founders and operators actually do to protect time, including treating the calendar as a strategy document... Lenny's Newsletter Article · Long-form newsletter post · Starting Up Time management techniques that actually work Lenny Rachitsky
7. The Make Time authors walk through how they actually defend a daily Highlight and fight the pull of reactive work, in... Lenny's Podcast Podcast · ~1 hour episode · Starting Up Making time for what matters (Jake Knapp and John Zeratsky) Lenny Rachitsky
8. Barry built his career on a daily writing streak, and his story is the clearest argument for shipping one small thing every day... Nathan Barry Essay · ~1,200 words · Starting Up The commitment that changed my career Nathan Barry
9. Solo weekly shipping is a long game, and this short essay makes the case that endurance, showing up week after week, is what... Nathan Barry Essay · ~1,000 words · Starting Up Endure long enough to get noticed Nathan Barry
10. A daily planner built specifically for timeboxing, so you drag tasks (including your fixed support and sales windows) onto the... Sunsama Tool · Daily planning app · Starting Up Sunsama Sunsama
11. Video · About 50 min · Starting Up How to Start a Startup, Lecture 1: Ideas, Products, Teams and Execution Sam Altman and Dustin Moskovitz
12. Jason Cohen bootstrapped WP Engine and shares a simple test for whether a problem is real: when you talk to people, do their... A Smart Bear (Jason Cohen) Essay · About 12 min read · Starting Up The Convergent Theory of Finding Truth (vetting startup ideas) Jason Cohen
13. The consumer companion to the B2B piece, covering how Airbnb, Twitter, Pinterest, Tinder and others began. Many ideas felt... Lenny's Newsletter Article · About 15 min read · Starting Up How the Most Successful Consumer Startups Came Up With Their Idea Lenny Rachitsky
14. The founders of 37signals (Basecamp) explain how they built tools for their own problems without focus groups or market... REWORK by 37signals Podcast · 25 min · Starting Up Scratch Your Own Itch Jason Fried and David Heinemeier Hansson
15. A useful counterweight if you are frozen trying to find the single perfect idea. Gil argues the market you pick matters more... blog.eladgil.com Essay · ~6 min read · Starting Up You Don't Need A Good Idea To Start A Great Company Elad Gil
16. A tight, investor's checklist for the exact decision you are making. Bent leads with choosing a burning idea you cannot stop... Mercedes Bent, Lightspeed (Medium) Article · ~12 min read · Starting Up How to Choose a Startup Idea Mercedes Bent
17. This speaks straight to the kill the lukewarm ones part of the answer. Hedging across several ideas feels safe but actually... Startups.com Article · ~8 min read · Starting Up The Problem With Working on Multiple Ideas at Once Wil Schroter
18. A ready made place to write each idea as a one line problem and score it on the criteria that matter to you. Putting all your... Notion Marketplace Template · Template · Starting Up Idea Rating Scorecard (Notion template) Notion Marketplace
19. An Indian founder podcast episode about the messy stage before you commit, which Aditya Agarwal calls minus one. It treats... The Neon Show Podcast · ~60 min · Starting Up Where Founders Take Figuring Out as Seriously as Building (South Park Commons) Siddhartha Ahluwalia
20. Video · ~20 min · Starting Up Kunal Shah on the Delta 4 Theory (TechSparks talk) Kunal Shah
21. A focused conversation on how consumer motivation and trust differ between India and the West, and what that means for which... Return on India podcast Podcast · ~1 hr · Starting Up Kunal Shah: Exploring Consumer Psychology (Return on India) Return on India and Kunal Shah
22. Video · ~1 hr · Starting Up Paras Chopra in conversation with Kunal Shah (CRED curious) Paras Chopra and Kunal Shah
23. A field study of startups serving low and middle income Indian customers, focused squarely on the price sensitive buyer. It... IIMA Ventures Insights Article · ~12 min read · Starting Up Bharat Startups: The Price Sensitive Customer IIMA Ventures
24. Blank invented the get out of the building idea, and here he makes the sharpest version of the case: until you test your... steveblank.com Article · ~8 min read · Starting Up No Plan Survives First Contact With Customers Steve Blank

Show the next 24