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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A regularly updated directory of consumer-focused funds in India - useful to cross-reference against Backrr's list so you're... shizune.co Tool · D2C Top 50 Consumer VC Funds & Investors in India Shizune
  2. A curated, spreadsheet-style list specifically of CPG and D2C funds globally - handy as a third cross-check when building an... vcsheet.com Tool · D2C CPG & D2C Funds VC Sheet
  3. Written from the investor's side of the table, which is exactly why founders should read it - it tells you what a consumer VC... qubit.capital Article · D2C How to Evaluate Consumer & D2C Startups: Investment Guide Qubit Capital
  4. A financial-planning platform's blunt breakdown of the red flags that kill a DTC pitch - growth stories without profit stories,... drivepoint.ai Article · D2C Direct to Consumer Venture Capital: VC Decision Guide Drivepoint
  5. A 4-month accelerator combining ISB's academic rigour with hands-on mentorship from real D2C operators and growth leaders - one... i-venture.org Course · D2C D2C NXT Accelerator ISB I-Venture
  6. A snapshot of which Indian D2C brands actually closed rounds recently and roughly what stage/investor profile backed them -... india.entrepreneur.com Article · D2C These 8 D2C Brands Dominated VC Funding in 2025 Entrepreneur India
  7. The original case study every drop strategy eventually references - useful to read once in full rather than absorb secondhand... Indigo9 Digital Article · D2C The Brilliant Strategy Behind Supreme's Success Indigo9 Digital
  8. Focuses on the psychology (why scarcity and anticipation actually work on shoppers) rather than just the tactics, which matters... AdRoll Article · D2C The Psychology of Supreme: A Case Study in Brand Identity and Hype AdRoll
  9. Written by an Indian payments/commerce platform that works with small D2C sellers directly, so the Instagram launch tactics are... Instamojo Blog Article · D2C Indian D2C Brands with Killer Instagram Marketing Strategies Instamojo Blog
  10. A current, India-specific breakdown of Instagram's role as a direct-commerce channel (shoppable posts, DM checkout flows)... Startupbricks Article · D2C Instagram Marketing for Indian D2C Brands: The Complete 2026 Strategy Startupbricks
  11. Video · D2C How Aman Gupta's Marketing Strategy Turned boAt into a Rs 1,500 Cr Company YouTube
  12. The official Flipkart Ads landing page inside the Seller Hub, start here rather than a reseller agency page to understand... seller.flipkart.com Tool · D2C Grow Sales & Customer Reach with Flipkart Advertising Flipkart
  13. The dedicated ads-platform registration page, useful once you're past exploring and ready to actually set up campaigns and... advertising.flipkart.com Tool · D2C Flipkart Ads Platform, Register Flipkart
  14. Frames Flipkart Ads within the broader seller-growth toolkit rather than in isolation, useful for understanding how ads fit... seller.flipkart.com Article · D2C Sell Online on Flipkart, Grow Your Business with Flipkart Advertising Flipkart
  15. A focused, well-known repricing tool for winning the Buy Box on price-competitive listings, set your margin floor before... RepricerExpress Tool · D2C RepricerExpress, The Fastest Amazon Repricer RepricerExpress
  16. A comparison roundup rather than a single vendor's pitch, useful to see the field before committing to RepricerExpress or any... Jungle Scout Article · D2C 10 Amazon Repricer Tools to Choose From to Stay Competitive Jungle Scout
  17. A more independent third-party review of Perpetua than the vendor's own site, useful to sanity-check the sales pitch before you... novadata.io Article · D2C Perpetua, Amazon Seller Tool Profile Nova
  18. Flipkart's own enterprise-grade catalog tooling, useful once you're managing catalogue sync at scale across seller platforms,... Flipkart Commerce Cloud Tool · D2C eCommerce Catalog Management by Flipkart Commerce Cloud Flipkart
  19. A practical roundup of the tool categories a growing Flipkart seller actually needs, listing, pricing, inventory, ads, useful... Inc Business Article · D2C 7 Essential Flipkart Seller Tools for Growth Inc Business
  20. The single clearest explanation of why the highest bidder doesn't win, spelled out by Meta itself: total value = bid x... Meta Business Help Center Article · D2C About Ad Auctions (Meta Business Help Center) Meta
  21. Post-iOS14, CAPI is the difference between an ad account that learns and one that flatlines, and this is the canonical... Meta for Developers Article · D2C Meta Conversions API (Developer Documentation) Meta
  22. The most consistently useful free Meta ads channel for small and mid-size advertisers, with frequent 2024-25 updates as the UI... YouTube Article · D2C Ben Heath (YouTube Channel) Ben Heath
  23. The clearest India-specific window into how purchase signals now drive Meta performance: GoKwik is India's first Meta Signals... GoKwik Tool · D2C Kwik Ads: India's First Meta Signals Partner (GoKwik) GoKwik
  24. A plain-English, D2C-specific definition of ASC that cuts through Meta's marketing language, good for founders who need to... Wittelsbach Article · D2C What Is ASC (Advantage+ Shopping Campaigns) in Meta Ads, A Clear D2C Definition Wittelsbach

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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