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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A time-boxed build plan for a first working mobile app. digia.tech Guide · How Founders Use AI How to build a mobile app with AI in 30 minutes Digia
  2. Video · How Founders Use AI No design skills? Use this free AI-powered design tool from Google Google (The Agent Factory)
  3. The best single workflow for brand-consistent AI imagery: moodboards, style refs, iteration. lennysnewsletter.com Guide · How Founders Use AI Mastering Midjourney: consistent, beautiful brand imagery without complex prompts Lenny's Newsletter
  4. The official feature that turns scattered generations into a coherent visual identity. docs.midjourney.com Guide · How Founders Use AI Midjourney moodboards documentation Midjourney
  5. What changed and how to combine personalization with brand style. updates.midjourney.com Article · How Founders Use AI Midjourney profiles and moodboards update Midjourney
  6. Video · How Founders Use AI Become a Midjourney mood board master YouTube educator
  7. Video · How Founders Use AI How to use AI for brand design (Midjourney + Flux tutorial) YouTube educator
  8. First-party map of everything Magic Studio now does, from copy to video. canva.com Article · How Founders Use AI Canva's biggest AI launches Canva
  9. Workflow-level guidance, not just feature tours. academy.smarterx.ai Guide · How Founders Use AI Canva's Magic Studio: a practical guide for marketers SmarterX (Marketing AI Institute)
  10. Gamma's own founder-specific deck workflow, including iteration by chat. gamma.app Guide · How Founders Use AI How startup founders can build an AI-powered pitch deck efficiently Gamma
  11. The founder behind the deck tool, with lessons on story-first presentations. lennysnewsletter.com Podcast · How Founders Use AI 'Dumbest idea I've heard' to $100M ARR: inside the rise of Gamma (Grant Lee) Lenny's Podcast
  12. How Gamma reached 100M users with zero ad spend, useful thinking for your own visuals strategy. podcasts.apple.com Podcast · How Founders Use AI Grant Lee: building Gamma's AI presentation company The a16z Show
  13. Studio-quality product shots from a phone photo, trusted by 80M+ users. photoroom.com Tool · How Founders Use AI Photoroom: AI photo editor and listing studio Photoroom
  14. A candid landscape of product-image tools, including competitors. photoroom.com Article · How Founders Use AI 6 best AI tools for product photography Photoroom
  15. Drag-and-drop lifestyle scenes around your product for ads and social. flair.ai Tool · How Founders Use AI Flair.ai: AI product photo generator Flair
  16. An investor-side comparison of deck tools beyond Gamma. qubit.capital Article · How Founders Use AI 8 AI pitch deck generator tools founders use to raise Qubit Capital
  17. A VC's honest take on when Gamma decks impress and when they read as templated. valueaddvc.com Article · How Founders Use AI Gamma review: best AI presentation builder for founders and VCs Value Add VC
  18. The most complete logo-plus-brand-kit generator, with vector files and licensing handled. looka.com Tool · How Founders Use AI Looka: logo design and brand identity for entrepreneurs Looka
  19. Free prompt-to-logo that flows straight into a brand kit you will actually use. canva.com Tool · How Founders Use AI Canva free AI logo generator Canva
  20. A design-school review that separates real logo tools from image generators. designlab.com Article · How Founders Use AI Best AI logo generators, reviewed Designlab
  21. Professional creative agency's ranking, including licensing and file-format gotchas. superside.com Article · How Founders Use AI The 14 best gen AI logo generators Superside
  22. Copy-ready prompts that produce concept-quality logo directions fast. superside.com Guide · How Founders Use AI 20 best AI prompts for logo design (Midjourney) Superside
  23. Current head-to-head of the three tools most founders end up choosing between. rangy.ai Article · How Founders Use AI Best AI logo generators: Recraft, Ideogram, Looka Rangy
  24. Settles the wordmark-versus-vector question with side-by-side outputs. rangy.ai Article · How Founders Use AI Ideogram vs Recraft for logos: honest verdict Rangy

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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