Explore

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · How Founders Use AI Ailyze Tutorial: Turn Interview Transcripts Into Themes & Visuals Instantly Ailyze
  2. Video · How Founders Use AI This AI Transcribes & Analyzes Interviews in Minutes YouTube creator (research tools)
  3. Updates Mom Test practice for the AI-moderated interview era. koji.so Article · How Founders Use AI The Mom Test for Customer Interviews: How to Ask Questions That Get Real Answers Koji
  4. An honest technical account of what LLM qualitative analysis gets right and wrong. skimle.com Article · How Founders Use AI Using ChatGPT and other LLMs to analyse interviews and qualitative data Skimle
  5. A reusable Claude workflow that converts messy transcripts into themes and actions in 90 seconds. sidsaladi.substack.com Article · How Founders Use AI AI User Research Skill 101: A Claude Skill That Turns Raw Interview Dumps Into Themes Sid Saladi
  6. A copy-paste transcript analysis prompt to start with before building anything fancier. genaiuniversity.com Guide · How Founders Use AI Analyze Transcripts with Claude AI (Free Prompt) GenAI University
  7. Shows Claude Code processing many interviews in parallel, the power-user version of this workflow. marketbetter.ai Article · How Founders Use AI AI Customer Interview Analysis: Mining Discovery Calls for Intel with Claude Code MarketBetter
  8. A professional research firm's assessment of Claude for qualitative analysis, limits included. cascadeinsights.com Article · How Founders Use AI A Market Researcher's Review: Claude Cascade Insights
  9. A working researcher's real AI workflow rather than a tool vendor's pitch. userinterviews.com Article · How Founders Use AI How a UX Researcher Uses AI in Their Daily Workflow User Interviews
  10. Primary research on AI running interviews at scale and feeding results back to humans. anthropic.com Article · How Founders Use AI Introducing Anthropic Interviewer Anthropic
  11. How AI moderation removes the depth-versus-scale trade-off in discovery. listenlabs.ai Article · How Founders Use AI How to Scale User Interviews to Large Panels Listen Labs
  12. Paste your interview questions and it flags the leading ones before you embarrass yourself. momtest.ai Tool · How Founders Use AI MomTestAI: Validate Customer Discovery Questions MomTestAI
  13. A full founder reference for discovery interviews with AI assistance woven in. userintuition.ai Guide · How Founders Use AI Customer Discovery Interviews: The Founder Guide User Intuition
  14. Video · How Founders Use AI Synthetic Users: AI "Participants" (video) Nielsen Norman Group
  15. Actual empirical studies measuring how far AI-simulated behaviour diverges from real users. nngroup.com Article · How Founders Use AI Evaluating AI-Simulated Behavior: Insights from Three Studies on Digital Twins and Synthetic Users Nielsen Norman Group
  16. Video · How Founders Use AI Accelerating Research with Synthetic Users Conference talk (YouTube)
  17. Video · How Founders Use AI Synthetic User Research Explained | How AI Is Changing UX YouTube creator (UX research)
  18. The sharpest critique: synthetic research borrows the authority of science without its standards. interactions.acm.org Article · How Founders Use AI The Synthetic Persona Fallacy: How AI-Generated Research Undermines UX Research ACM Interactions
  19. The industry-adoption view, including where synthetic data already works in production research. forbes.com Article · How Founders Use AI The Promising Rise Of Synthetic Personas In Market Research Forbes Tech Council
  20. Clean side-by-side of researched personas versus AI-generated ones. ixdf.org Article · How Founders Use AI Are AI-Generated Synthetic Users Replacing Personas? What UX Designers Need to Know Interaction Design Foundation
  21. An enterprise consultancy's measured take on synthetic consumer research. cognizant.com Article · How Founders Use AI The Rise of Synthetic Users: Are AI-Generated Personas The Future of Consumer Research? Cognizant
  22. The insights industry's own debate about synthetic respondents, from inside the profession. quirks.com Article · How Founders Use AI The future of synthetic respondents in the insights industry Quirk's
  23. A cognitive scientist answers the exact questions founders ask about synthetic users. podcasts.apple.com Podcast · How Founders Use AI All the questions you had about synthetic users (Insights Unlocked) UserTesting (Dr. John Whalen)
  24. A founder building synthetic-respondent tech explains the science and the guardrails. pragmaticinstitute.com Podcast · How Founders Use AI AI, Behavioral Economics, and the Future of Market Research with Avi Yashchin Pragmatic Institute

Show the next 24

The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
eChai Partner Brands The partnership →