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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. How AI changes the whole Indian D2C funnel, not just the ads. spintadigital.com Article · How Founders Use AI AI Redefining D2C Marketing Spinta Digital
  2. The strategic risk: AI discovery may favour incumbents, so plan differentiation early. chitrangana.com Article · How Founders Use AI India D2C Brand Formation Rises as AI-Led Product Discovery Skews to Incumbents Chitrangana
  3. Video · How Founders Use AI D2C Masterclass with Shantanu Deshpande: Business Fundamentals The BarberShop with Shantanu
  4. A structured Meta-for-D2C course from one of India's best-known ads educators. learn.umartazkeer.com Course · How Founders Use AI Performance Marketing for D2C BootCamp (Meta Special) Umar Tazkeer
  5. Why Indian brands winning on paid also invested in brand, with examples. decodegrowth.in Article · How Founders Use AI D2C Growth Strategy in 2026: Branding and Performance Together Decode Growth
  6. A top DTC agency's brief on the newest self-serve AI channel opening up. commonthreadco.com Article · How Founders Use AI AppLovin Axon Goes Self-Serve in June 2026: What Ecommerce Brands Need Common Thread Collective
  7. Early adopter data: spend up 66%, conversions up 38% in two months. avenuez.com Article · How Founders Use AI Will AppLovin Be a Viable Performance Media Channel for E-Commerce Brands? Avenue Z
  8. How to measure a channel whose value shows up as halo, not clicks. prescientai.com Article · How Founders Use AI What Is AppLovin? A DTC Marketer's Guide to Halo Effects & ROAS Prescient AI
  9. A measurement company's guidance on validating the new channel's claims. northbeam.io Article · How Founders Use AI What Is AppLovin and How to Leverage It for Marketing Success Northbeam
  10. What the attribution data actually shows for early AppLovin ecommerce spenders. triplewhale.com Article · How Founders Use AI Triple Whale x AppLovin: A Game-Changer for Ecommerce Ad Performance Triple Whale
  11. The research-house overview: PMax at 91% adoption, Advantage+ at 88%. emarketer.com Article · How Founders Use AI FAQ on AI Media Buying: Platform Tools, Agency Strategy, and How to Win in 2026 eMarketer
  12. A current snapshot of agent-run buying moving into production. forbes.com Article · How Founders Use AI The Next (Agentic) Phase of Media Buying Is Coming Forbes Business Development Council
  13. Which media-buying tasks agents absorb first: pacing, reporting, compliance. advertisingweek.com Article · How Founders Use AI Agentic AI Will Transform Media Buying, Starting from the Inside Out Advertising Week
  14. Maps the agent layer onto the familiar campaign workflow. martechbreakthrough.com Article · How Founders Use AI The New Marketing Stack: How AI Agents Are Redefining Campaign Execution MarTech Breakthrough
  15. A trends briefing on where agentic advertising is real versus vapor. mtm.video Article · How Founders Use AI 2025 Trends for Agentic AI in Advertising and Marketing MTM
  16. The cross-platform agent strategy small teams can run without an agency. stormy.ai Article · How Founders Use AI Scaling Cross-Platform: Using an AI Agent for Media Buying to Break Walled Gardens Stormy AI
  17. Neutral coverage of TikTok's official Smart+ playbook release. socialmediatoday.com Article · How Founders Use AI TikTok Publishes New Guide to Its AI-Powered Campaigns Social Media Today
  18. An agency's annotated read of what TikTok's guide really means for buyers. avenuez.com Article · How Founders Use AI TikTok Releases Official Smart+ Guide Avenue Z
  19. The B2B angle for SaaS founders whose buyers are not on TikTok. demandgenreport.com Article · How Founders Use AI AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy Demand Gen Report
  20. A broad survey of the AI buying-tool landscape across channels. callpm.com Article · How Founders Use AI Media Buying and Planning: AI, Automation, and Tools Shaping 2025 Call PM
  21. A blunt checklist of the tells that make readers scroll past AI-flavoured posts. mediaalacarte.com Article · How Founders Use AI What Is AI Slop and Why It's Quietly Killing Your Brand on Social Media a la Carte
  22. The big-picture recap of how platforms are reforming feeds against low-effort AI content, so you know which way the wind blows. webpronews.com Article · How Founders Use AI AI Slop Floods Social Media in 2025, Backlash Spurs 2026 Reforms WebProNews
  23. The Asia-market view of the same backlash, closer to the feeds Indian founders actually post into. aiinasia.com Article · How Founders Use AI AI 'Slop' Eroding Social Media Experience AI in Asia
  24. The internet's best-known solopreneur on why he uses AI for leverage but never for his voice. justinwelsh.me Article · How Founders Use AI AI Is Coming For Us (Here's My Plan) Justin Welsh

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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