Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. When you start with no credibility in a market, customer interviews are how you borrow the insiders' knowledge, and doing them... Lean Startup Circle (Medium) Article · ~10 min read · Starting Up 16 Tips for Great Customer Development Interviews in B2B Etienne Garbugli
2. When two ideas are stuck in a loop of gut feel versus gut feel, the fastest way out is to agree on what actually matters and... Savio Template · ~15 min read + free Google Sheet · Starting Up The Weighted Scoring Model: Guide, Template, and Calculator Kareem Mayan
3. This short piece names the exact bias that trips up experts: once you know something deeply, you literally cannot imagine not... Harvard Business Review Essay · ~10 min read · Starting Up The Curse of Knowledge Chip Heath and Dan Heath
4. The answer only works if you actually keep the running idea log, and this is a simple, free place to keep it. Obsidian stores... Obsidian Tool · Starting Up Obsidian Obsidian
5. Video · ~15 min · Starting Up How to Validate Your Business Idea Fast (Million Dollar Weekend) Noah Kagan
6. A concrete B2B founder story rather than theory, and one that happens to come from an India-built company (Paperflite,... The SaaS Podcast Podcast · ~55 min · Starting Up How They Closed 500 SaaS Customers With No Outbound Sales Omer Khan
7. Video · ~50 min · Starting Up Doing Things That Don't Scale, PR, How to Get Started (How to Start a Startup, Lecture 8) Stanley Tang, Walker Williams, Justin Kan
8. Podcast · ~45 min · Starting Up Tech Billionaire Sridhar Vembu On Building Zoho, Village Economy, Silicon Valley & AI Sridhar Vembu (Josh Talks)
9. A concrete method for confirming the pain is real before you fall for your own fix, framed as the painkiller versus vitamin... Foundr Article · ~15 min read · Starting Up Painkillers vs. Vitamins: How to Find Customer Pain Points That Drive Sales Amy Rigby
10. Waitlists and fake door landing pages are prone to false positives, and this essay names exactly how: broad, outcome-selling... Future Foundry Essay · ~10 min read · Starting Up Why everyone gets fake door tests wrong Jacob Dutton
11. This piece takes the exact worry you have, that Indians love a free product but won't pay, and pulls it apart with founders who... Elevation Capital Article · ~8 min read · Starting Up Monetization Strategies That Work: Insights from Consumer Tech Founders Team Elevation
12. An Indian investor who has watched dozens of consumer businesses talks plainly about when Indian users actually start paying... The Neon Show Podcast · ~45 min · Starting Up Pratik Poddar, Nexus VP on the Growth & Monetization of EdTech Startups in India Siddhartha Ahluwalia (host), with Pratik Poddar (Nexus Venture Partners)
13. Most validation advice tells you to keep talking to users but never tells you when you are done. This piece gives you five... Proof Engine Essay · ~10 min read · Starting Up Build an MVP or Validate First? How to Decide Proof Engine
14. The honest counter to the comforting story that big competitors prove your market. Boulanger argues competition is at best a... Antoine Boulanger Article · ~10 min read · Starting Up Competition is not market validation Antoine Boulanger
15. If your product does not fit an existing category, you cannot borrow someone else's market number, so this piece hands you a... Play Bigger Article · ~12 min read · Starting Up What is Category Design in Marketing, and Why is it an Important Strategy? Play Bigger
16. This is the investor's side of your exact question: Steve Barsh, a managing partner at Dreamit Ventures, walks through what he... Slidebean Video · ~10 min · Starting Up What is Total Addressable Market (TAM), with Steve Barsh Steve Barsh (Dreamit Ventures)
17. Benedict Evans is one of the sharpest people at separating a real structural shift from noise, and this essay lays out his... ben-evans.com Essay · ~20 min read · Starting Up AI and the automation of work Benedict Evans
18. If your market is big on paper but nobody is paying, the first thing to check is whether a real budget line for this problem... Lean B2B Article · ~10 min read · Starting Up The Economic Buyer in B2B Customer Development Étienne Garbugli
19. When you are selling to businesses outside the big startup hubs, national headline numbers are too coarse to plan against. This... Ministry of MSME, Government of India Tool · Starting Up State-wise Udyam (MSME) Registration Dashboard Ministry of Micro, Small & Medium Enterprises
20. Most market-size decks quote inflated business counts and then wonder why sales stall. This is a founder writing from... Iron sharpen Iron (Substack) Article · Starting Up SMB market in India Aarihant Aaryan
21. Sizing a non-metro market is easier once you hear how founders actually reach it. This Forbes India episode profiles... Forbes India Podcast · Starting Up Small-town founders: Fearless entrepreneurs building new empires Forbes India
22. This is the cleanest takedown of the most common beginner mistake: pitching a market as "we only need to capture 1 percent." It... N47 Article · ~8 min read · Starting Up Why "All we need is 1% of this very large market" is a red flag Lak Ananth
23. If your whole thesis leans on a regulation or subsidy that has not fully landed, this is the honest warning you need. It walks... Startups Magazine Article · ~7 min read · Starting Up Why and How Startups Should Manage Political and Regulatory Risk Martin Summers
24. Jason Rosenthal ran Lytro, whose light-field camera was a real technology bet that got overtaken because smartphone cameras got... a16z Podcast Podcast · ~40 min · Starting Up Stories of Startup Survival Mode (with Jason Rosenthal, former Lytro CEO) Ben Horowitz and Jason Rosenthal

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