Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Ben Tossell built MakerPad, one of the best-known no-code education businesses (he sold it to Zapier), so this is a first-hand... Mixergy Podcast · Starting Up AI Made a No-Code Founder Into a Coder (Ben Tossell interview) Andrew Warner
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Video · Starting Up
Website Layout Mistakes That Scream 'Amateur'
Paige Brunton
- This one is written for exactly your situation: someone whose whole product lives inside a no-code tool. It names the specific... NoCodeFinder Article · 10 minute read · Starting Up No-Code Vendor Lock-In: Learn How to Protect Your Project Now NoCodeFinder
- This is the concrete insurance step against the shutdown scenario you are worried about. On2Air runs scheduled backups of your... On2Air Tool · Setup in under 30 minutes · Starting Up On2Air Backups: Automated Airtable Backups On2Air
- Billing and auth are exactly where no-code SaaS breaks first, so we picked the primary source over any third-party template:... Bubble Manual Tool · Single guide, roughly a 20 to 30 minute read · Starting Up Subscriptions (Bubble official documentation) Bubble
- The most common way a no-code app leaks data is not a platform flaw, it is a config mistake, and this piece names the exact... lowcode.agency Article · About a 10 minute read · Starting Up Are Bubble Apps Secure? Risks and Best Practices LowCode Agency
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Video · Short tutorial video · Starting Up
User Roles | Bubble.io Tutorial
Bubble
- When your UI tool's built-in rules are not enough, or you have outgrown them, Xano is a no-code backend that gives you real... xano.com Tool · About a 12 minute read · Starting Up Securing your Xano APIs Xano
- When you are ready to hire, this walks through doing it well: when hiring beats DIY, where to find people, how to evaluate a... LowCode Agency Article · Approximately 12 minute read · Starting Up How to Hire No-Code Developers (Practical Guide for Founders) LowCode Agency
- This is the closest thing to a done-for-you starting point for exactly your situation: a marketplace or directory front end... Softr Tool · Starting Up Softr Airtable Freelance Marketplace Template Softr
- Cursor is the AI code editor most founders reach for when a no-code tool hits its ceiling and you need real, custom code. You... cursor.com Tool · Starting Up Cursor Anysphere
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Video · about 4 hours · Starting Up
Complete Guide to Cursor For Non-Coders (Vibe Coding 101)
Riley Brown
- Before you automate anything, you need one place the data actually lives, and this is where you grab a ready-made base to be... airtable.com Template · Copy-and-use base · Starting Up Airtable Templates (official gallery) Airtable
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Video · About 42 minutes · Starting Up
6 Powerful Airtable Automation Tips Using Make.com
Jono Catliff
- The fastest way to turn a time-saving automation into a liability is to build a pile of unnamed, undocumented workflows nobody... Zapier Help Article · Short read · Starting Up Best practices for sharing, collaborating on, and maintaining workflows in Zapier Zapier
- Most PRD advice is written for product managers inside a company, but this one is aimed squarely at a non-technical founder... Pangea.ai Article · Starting Up How to Write a PRD for Your MVP: A Non-Technical Founder's Guide Pangea.ai
- A rough wireframe answers a question words rarely settle: what the screen and the flow actually look like. Figma's free tier... Figma Tool · Starting Up Figma Wireframe Tool (free online wireframing) Figma
- A good spec is not a feature dump, it is the product broken into user-centered slices, and that framing is exactly what Jeff... O'Reilly Media Book · ~324 pages · Starting Up User Story Mapping: Discover the Whole Story, Build the Right Product Jeff Patton
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Video · Starting Up
How To Build Your First MVP With No-Code Tools
Christian Peverelli - WeAreNoCode
- This is the clearest walkthrough of turning a build into payment-linked milestones (prototype, then beta, then launch), where... Ptolemay Article · ~20 min read · Starting Up Software & Mobile App Development Contract for Startup Founders Olga Gubanova
- Most contract templates online are US-shaped, and this one is genuinely built for the Indian context: it covers IP assignment... Contract Shield Template · Downloadable Word template · Starting Up Software Development Agreement Template (India) Contract Shield
- A milestone contract can still leave you without your own code if IP ownership is fuzzy, and this guide is the plain-language... Clarion Technologies Article · ~10 min read · Starting Up A Practical Guide to Protect Your Source Code IP When Outsourcing Clarion Technologies
- A contract clause is your legal safeguard, but the practical one is making sure the repo lives under an account you control... GitHub Docs Tool · ~10 min read · Starting Up About organizations GitHub
- The single most useful thing this piece does is make the point most founders miss: the price of your MVP is driven by how much... Desisle Article · Starting Up How to Manage and Reduce MVP Development Costs (Save 40% Without Compromising Quality) Desisle
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →