Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Most agency cost calculators are just email-capture forms that make you wait for a salesperson, but this one actually computes... Smol Launch Tool · Starting Up Free MVP & App Development Cost Calculator Smol Launch
- This is the rare piece that answers the exact question in its title instead of hedging on the generic in-house versus outsource... Medium Essay · About a 10 minute read · Starting Up When Should Startups Stop Outsourcing and Build an In-House Team? AlterSquare
- Most agency-to-in-house transitions fail at the handover, not the hiring decision, and this is a concrete checklist written by... iRonin.IT Article · About a 12 minute read · Starting Up Project Handover Checklist: Guide for Our Clients Przemyslaw Urbaniak
- The in-house versus agency timing call is easier to make once you hear founders describe how their own team came together, and... SeedToScale Podcast · Ongoing series, episodes roughly 30 to 60 minutes · Starting Up SeedToScale, Curated by Accel Accel (hosted by Anand Daniel)
- A shared board is the concrete accountability mechanism: every task has an owner, a status, and a due window that everyone can... Linear Tool · Free up to 250 issues, paid from 10 dollars per user per month · Starting Up Linear Linear
- This is a practical, tactics-first piece on the exact problem: keeping a team aligned when working hours barely overlap. It... Arc Article · About a 10 minute read · Starting Up How to Work Across Time Zones as a Remote Team: Best Practices Christine Orchard
- The single line "working software over comprehensive documentation" is the whole defense against a developer building the wrong... agilemanifesto.org Essay · Starting Up Manifesto for Agile Software Development Kent Beck, Martin Fowler, and 15 co-authors
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Video · Starting Up
The Biggest Mistakes First-Time Founders Make
Michael Seibel
- This names the exact risk you are worried about: when one person is the only human who understands your codebase, your bus... Forbes Technology Council Article · About a 6 minute read · Starting Up Survive The Bus Factor: Strategies For Protecting Your Codebase Adam Tornhill
- Most writing on this topic is either solo developers are heroes or never do it, and this essay refuses both. It walks through... Simple Programmer Essay · About a 7 minute read · Starting Up The Pros and Cons of One-Person Software Development John Sonmez
- You cannot fully remove the risk of one person holding all the knowledge, but you can hedge it, and the cheapest hedge is... GitHub Tool · One template file plus a short guide · Starting Up readme-best-practices: a starter template for project READMEs jehna
- The paid trial task is the single most honest way to judge a developer when you cannot read their code yourself, and this piece... Failory Article · ~10 min read · Starting Up Try Before You Hire: The Work Trial Nicolas Cerdeira
- If you have no warm intros, you need a pond stocked with people who actually want startup work, and Wellfound (formerly... Wellfound Tool · Ongoing platform · Starting Up Hire Startup Talent on Wellfound Wellfound
- When referrals are not available, you have to manufacture signal yourself, and this is the canonical piece on doing that... Y Combinator Essay · ~15 min read · Starting Up How to Hire Your First Engineer Harj Taggar
- When you inherit a build from an agency, this walks through exactly what an independent technical review examines: code quality... Codacy Blog Article · About a 12 minute read · Starting Up Technical Due Diligence for Startups: A Complete Guide Codacy
- This piece is useful because it separates the question of who owns the tech stack from job titles and points it at the real... platvix.com Article · ~10 min read · Starting Up Technical Cofounder vs CTO Hire: What to Do If You Are Non-Technical Platvix
- Frameworks are useful, but sometimes you just want to hear how real founding teams actually got through a hard disagreement.... Apple Podcasts Podcast · Episodes ~30 to 60 min · Starting Up How I Met My Co-Founder Annie Garofalo
- Samuel Hulick tears down real onboarding flows slide by slide, and the Slack one shows how a product teaches itself inside the... UserOnboard Essay · 79-slide teardown, ~20 min · Starting Up How Slack Onboards New Users (User Onboarding Teardown) Samuel Hulick
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Video · about 4 minutes · Starting Up
Understanding the Material Design type system
Google Design
- This is the honest counterweight to just copying everything: it lays out exactly when breaking a convention earns its keep and... Laws of UX Article · 8 min read · Starting Up Familiar vs Novel Jon Yablonski
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Video · ~38 min · Starting Up
Designing for the Next Billion Users (Google I/O '17)
Astrid Weber and Nithya Sambasivan, Google
- Use this as the checklist you run before you ship. It walks through 18 specific tells that make an early product feel amateur... mockflow.com Article · Long read, 18 mistakes plus a pre-ship checklist · Starting Up 18 Common UI Design Mistakes and How to Fix Them MockFlow
- UX Writing Hub is a well known home for this craft, and this guide is a browsable reference of real product screenshots showing... UX Writing Hub Tool · Starting Up Microcopy in a Nutshell: Past, Present and Future Anja Wedberg (UX Writing Hub)
- This is the practical answer to the scariest part of multilingual design: a button that reads Submit in English can blow out to... Lokalise Tool · Plugin, set up in minutes · Starting Up Lokalise for Figma (localization plugin) Lokalise
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →